Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 37 views

    Plot 2: Rejecting MR Perfect: Rej Ect Ing MR Per Fec T

    Uploaded by

    GlenPalmer
    The document provides details about the upcoming TVF web series "Rejecting Mr Perfect" including the plot, cast, target audience, and positioning. The romantic comedy series will follow the story of a bubbly city girl named Neha Pathak, played by Mithila Palkar, and her secret admiration for her customer Ashwin Malhotra, played by Shakti Arora. The target audience is young women ages 18-30 who stream videos online. The show will be positioned as the relatable story of a girl-next-door and appeal to viewers through its likeable characters and potential for humor and romance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Plot 2: Rejecting MR Perfect: Rej Ect Ing MR Per Fec T

    Uploaded by

    GlenPalmer
    37 views5 pages
    The document provides details about the upcoming TVF web series "Rejecting Mr Perfect" including the plot, cast, target audience, and positioning. The romantic comedy series will follow the story of a bubbly city girl named Neha Pathak, played by Mithila Palkar, and her secret admiration for her customer Ashwin Malhotra, played by Shakti Arora. The target audience is young women ages 18-30 who stream videos online. The show will be positioned as the relatable story of a girl-next-door and appeal to viewers through its likeable characters and potential for humor and romance.

    Original Description:

    Submission for competition

    Original Title

    The Ofbeat Ants

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides details about the upcoming TVF web series "Rejecting Mr Perfect" including the plot, cast, target audience, and positioning. The romantic comedy series will follow the story of a bubbly city girl named Neha Pathak, played by Mithila Palkar, and her secret admiration for her customer Ashwin Malhotra, played by Shakti Arora. The target audience is young women ages 18-30 who stream videos online. The show will be positioned as the relatable story of a girl-next-door and appeal to viewers through its likeable characters and potential for humor and romance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    37 views5 pages

    Plot 2: Rejecting MR Perfect: Rej Ect Ing MR Per Fec T

    Uploaded by

    GlenPalmer
    The document provides details about the upcoming TVF web series "Rejecting Mr Perfect" including the plot, cast, target audience, and positioning. The romantic comedy series will follow the story of a bubbly city girl named Neha Pathak, played by Mithila Palkar, and her secret admiration for her customer Ashwin Malhotra, played by Shakti Arora. The target audience is young women ages 18-30 who stream videos online. The show will be positioned as the relatable story of a girl-next-door and appeal to viewers through its likeable characters and potential for humor and romance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 5

    Plot 2: Rejecting Mr Perfect

    Format: Web Series

    Mr
    i ng
    Producer: TVF ct
    e j e t
    R f e c
    e r
    Type: RomCom and P
    Drama Coming Soon
    Choice of Cast
    Neha Pathak: Ashwin Malhotra:
    Played by Mithila Palkar
    Famous for her charming role Played by Shakti Arora
    in the popular web series Girl Teenage Heartthrob Shakti
    in the City, Mithila is the ideal Arora defines the very essence
    choice for playing a bubbly of the Ashwin Malhotra
    city girl who secretly admires character. He is charismatic,
    her customer from across the hes got swag, and most
    counter, but is shy enough to importantly, he has the right
    never let it show acting experience to carry the
    series on his shoulders

    Maa:
    Played by Ayesha Raza Mishra
    Ayesha Raza Mishra of TVF Permanent Roommates fame is the first
    name which comes to our minds when we think of a mother who
    cares a lot for her daughter but ends up being a roadblock to her
    daughters love live, which creates both hilarious as well as teary-
    eyed moments for the viewers
    Segmentation and Targeting
    Those who Segmentation type:
    stream Demographic Segmentation
    videos The market is segmented into:
    online 5-18 years
    18-30 years
    30-50 years
    50 years+
    Target Segment These may further be subdivided
    into Internet Users and Non
    internet users
    Internet users can be further
    segmented into Browsing users
    Female and Streaming users
    Interne The streaming users shall be
    t Users either male or female

    Thus, We shall target young women between the age 18-30 who are internet users and stream
    videos online regularly
    Positioning

    Girls can see a bit of


    themselves in the character,
    Positioned as the story of a Viewers shall immediately
    while boys can look at Neha
    girl-next-door. relate to the Neha Character.
    and see one of their dearest
    friends/soulmate in her.

    The Ashwin Malhotra


    The plot has great potential character will be an
    The show will be promoted
    to turn into a beautiful aspirational image for both
    on all social media platforms
    romantic comedy, with the male and female viewers.
    of TVF, and also between
    Maa character providing Female viewers especially
    other popular TVF web
    most of the fun and the will carry memories about
    series
    punchlines Ashwin even while they are
    not watching the show
    Producer Pitch

    The show is the story of


    Indian youth turn to a girls life. This
    western rom-coms The target demographic provides excellent
    during their college With a popular cast and for the show is large product advertisement
    days, due to lack of characters which are and active. Viewers will opportunities within the
    quality Indian shows. likeable and instantly definitely share the show itself. Viewers
    Having a good rom-com relatable, the show will show videos with their would relate well to the
    on the TVF roster would definitely be a success friends which would Neha character and
    definitely boost further boost viewership check out the products
    viewership which she or her love
    interest uses.

    You might also like