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Week 6 Lecture Slides

The presentation discusses Delta/Signal Corp.'s current lack of clear strategy and poor financial returns. It introduces using a balanced scorecard approach to define strategies, objectives, metrics, and initiatives. Luxury and economy market segments are identified as strategic options. Customer integration and product innovation are objectives for the luxury segment while low initial and lifetime costs are objectives for the economy segment. Objectives and metrics are defined for each strategy. Initiatives are also part of the balanced scorecard approach. A strategic options activity involves reading case studies and determining which of the four strategies each company pursues. The presentation concludes with an introduction to using SparkPlus software for group work.

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nikkiiiiii21
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903 views

Week 6 Lecture Slides

The presentation discusses Delta/Signal Corp.'s current lack of clear strategy and poor financial returns. It introduces using a balanced scorecard approach to define strategies, objectives, metrics, and initiatives. Luxury and economy market segments are identified as strategic options. Customer integration and product innovation are objectives for the luxury segment while low initial and lifetime costs are objectives for the economy segment. Objectives and metrics are defined for each strategy. Initiatives are also part of the balanced scorecard approach. A strategic options activity involves reading case studies and determining which of the four strategies each company pursues. The presentation concludes with an introduction to using SparkPlus software for group work.

Uploaded by

nikkiiiiii21
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Photo from ford.

com

DELTA/SIGNAL CORP. CEO BRIEFING Stephanie Dunk


AGENDA
Where Delta/Signal Corp. is now
Using a Balanced Scorecard for organisational change
Strategy software
Strategic options

Working in a team - SparkPlus

Breakout groups
STRATEGY PLANNING TIMELINE
Date Activity
1pm Wednesday Game open for practice rounds see video
30 August tutorials on line
9-11am, Wednesday 6 September Lecture on the Simulation
5pm, Wednesday 6 September Submit 1st round of Sparkplus feedback see
Sparkplus tutorial online
9am, Monday 11 September Game goes live
5pm, Friday 15 September Game closes
5pm, Friday 22 September Submit 2nd round of Sparkplus feedback
9-11am, Wednesday, 4 October Simulation Debrief
DELTA/SIGNAL CORP.
No clear strategy
Poorly defined value propositions
Low financial returns

$25m approved per period


USING A BALANCED SCORECARD FOR
ORGANISATIONAL CHANGE

Strategy Objectives Metrics Initiatives


BALANCED SCORECARD:
STRATEGIES
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
BALANCED SCORECARD:
STRATEGIES
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
BALANCED SCORECARD:
STRATEGIES
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
BALANCED SCORECARD:
STRATEGIES
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
USING A BALANCED SCORECARD FOR
ORGANISATIONAL CHANGE

Strategy Objectives Metrics Initiatives


BALANCED SCORECARD:
OBJECTIVES AND METRICS
BALANCED SCORECARD: OBJECTIVES AND
METRICS
BALANCED SCORECARD: OBJECTIVES AND
METRICS
BALANCED SCORECARD: OBJECTIVES AND
METRICS
BALANCED SCORECARD: OBJECTIVES AND
METRICS
BALANCED SCORECARD:
OBJECTIVES AND
METRICS
USING A BALANCED SCORECARD FOR
ORGANISATIONAL CHANGE

Strategy Objectives Metrics Initiatives


BALANCED SCORECARD: INITIATIVES
BALANCED SCORECARD: INITIATIVES
STRATEGIC OPTIONS
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
STRATEGIC OPTIONS
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost

Which of these four strategic options is the company pursuing?


STRATEGIC OPTIONS ACTIVITY
1. Move to sit with your group.
2. Navigate to kahoot.it and enter the game pin.
3. Read the three case studies (10 mins).
4. Discuss with the person next to you which of the four strategies
you think the case study companies are pursuing (10 mins).
5. Enter your answers into kahoot when the survey is activated.
SPARKPLUS
GROUPWORK Take some time to work together
in your groups.

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