Case Analysis: HTC Corp in 2009: - Group C
Case Analysis: HTC Corp in 2009: - Group C
Case Analysis: HTC Corp in 2009: - Group C
2009
- GROUP C
QUESTION 1
Advantages
• More compatible Disadvantages
due to large Not user friendly ->
number of Windows ME.
Windows
applications. Weak support for
graphics oriented
applications.
• Readily available
applications. High licensing costs
Developing an own OS
Advantages
Disadvantages
Long term solution
to problems with Very high R&D and
other OS. maintenance costs
No dependence on involved.
external OS No prior experience in
developers. software
Customized offering development.
for HTC products. Lot of time required.
Solution: Using Android
• Advantages
– Open Source platform.
– First mover advantage.
– High potential growth.
– Long term partnership with Google.
– Large number of applications will be available.
• Disadvantages
– Losing out on long term Microsoft association.
– Some applications might not be compatible.
QUESTION 3
ODM
HTC - ODM
Manufacturer
HTC
Compaq
BRAND
FORWARD Customer
INTEGRATION
QUESTION 4