About The Company: Dream-Tech Electronic Co
About The Company: Dream-Tech Electronic Co
About The Company: Dream-Tech Electronic Co
• With the high quality products and the good service, Dream-
Tech has built a worldwide sales network. Over 80% of the
products are sold to Europe, American, South Africa and other
regions around the world.
DREAM MOBILE
MISSION STATEMENT
- Dream’s brands are well placed in the market; they have strong
promotional strategies by using different tools, and their willingness to
take risks through product innovations.
- Principal analyst Michael Arden states that Dream tech has some products
that can help it to get into hybrid market more easily than their
competitors.
- Dream Tech has been able to expand to many countries including France,
Taiwan, Japan ,Italy, South Korea, United Kingdom, Hong Kong and
many more other countries where it has continued to penetrate in new
markets.
Threats:
- Competition from Japan where they have flooded the market with high
quality products which are cheap, Lack of government protection against
outside competitors and Market sharing with foreign competitors.
- Dream Tech is not the only company in wireless industry but there are
other companies like Motorola, Sony Ericsson which has very significant
opportunities due to a very strong product line.
PESTEL analysis for Dream Tech
• Rivalry among competing firms. Companies must compete fiercely to
survive and sometimes have to collude to gain competitive advantage over
others.
• Dream Tech need to differentiate their products, use cost leadership and
offer low cost to their customers to outdo their competitors in the market.
• In the market there are potentially new service providers who are coming
up with new ideas and different products which can compliment Dream
Tech products and services to consumers.
• Potential entry of substitute products. These is products that accomplish the
same purpose or fulfill the same need. Dream Tech need to identify their
potential substitute products for their services in order to help them design
a competitive strategy.