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Corporate Social Responsibility and The Consumer

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Slaghard Aneraj

This document discusses corporate social responsibility as it relates to consumers. It notes that consumers are key stakeholders for businesses as they provide revenue. Consumer rights frameworks aim to ensure consumers are treated fairly. The UN has established guidelines for consumer protection laws. These include protecting health and safety, promoting economic interests, access to information, consumer education on impacts of choices, redress for issues, freedom for consumer groups, and promoting sustainability. More recently, consumers are increasingly concerned with ethics and sustainability when making purchases beyond just self-interest. Research looks at both external factors like globalization and internal factors like self-actualization that drive ethical consumption motivations, though ethical products are rarely purchased due to biases, cognitive limitations, and symbolic motivations.

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Corporate Social Responsibility and The Consumer

Uploaded by

Slaghard Aneraj
96 views11 pages
This document discusses corporate social responsibility as it relates to consumers. It notes that consumers are key stakeholders for businesses as they provide revenue. Consumer rights frameworks aim to ensure consumers are treated fairly. The UN has established guidelines for consumer protection laws. These include protecting health and safety, promoting economic interests, access to information, consumer education on impacts of choices, redress for issues, freedom for consumer groups, and promoting sustainability. More recently, consumers are increasingly concerned with ethics and sustainability when making purchases beyond just self-interest. Research looks at both external factors like globalization and internal factors like self-actualization that drive ethical consumption motivations, though ethical products are rarely purchased due to biases, cognitive limitations, and symbolic motivations.

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Corporate Social Responsibility and the Consumer

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This document discusses corporate social responsibility as it relates to consumers. It notes that consumers are key stakeholders for businesses as they provide revenue. Consumer rights frameworks aim to ensure consumers are treated fairly. The UN has established guidelines for consumer protection laws. These include protecting health and safety, promoting economic interests, access to information, consumer education on impacts of choices, redress for issues, freedom for consumer groups, and promoting sustainability. More recently, consumers are increasingly concerned with ethics and sustainability when making purchases beyond just self-interest. Research looks at both external factors like globalization and internal factors like self-actualization that drive ethical consumption motivations, though ethical products are rarely purchased due to biases, cognitive limitations, and symbolic motivations.

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© All Rights Reserved
Download as PPTX, PDF, TXT or read online from Scribd
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96 views11 pages

Corporate Social Responsibility and The Consumer

Uploaded by

Slaghard Aneraj
This document discusses corporate social responsibility as it relates to consumers. It notes that consumers are key stakeholders for businesses as they provide revenue. Consumer rights frameworks aim to ensure consumers are treated fairly. The UN has established guidelines for consumer protection laws. These include protecting health and safety, promoting economic interests, access to information, consumer education on impacts of choices, redress for issues, freedom for consumer groups, and promoting sustainability. More recently, consumers are increasingly concerned with ethics and sustainability when making purchases beyond just self-interest. Research looks at both external factors like globalization and internal factors like self-actualization that drive ethical consumption motivations, though ethical products are rarely purchased due to biases, cognitive limitations, and symbolic motivations.

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CORPORATE SOCIAL

RESPONSIBILITY AND THE


CONSUMER
Consumers as stakeholders in
the CSR context
 Consumers are one of the most important of
all stakeholders. When they buy products or
service from a firm they provide its revenue,
and so the survival and success of any firm is
heavily reliant on the health of its relationship
with its customers. Indeed, many believe that
the core purpose of a business is not to
maximize profits for shareholders, but to
create and sell products or services to
satisfied cutomers.
Consumer Rights

 The ethical framework with which consumer


issues are framed is that of consumer rights.
Consumer rights are the consumer’s
entitlements to be treated fairly and with
respect when they enter into an exchange
with a seller.
United Nations formulated guidelines for
National Governments to institute
consumer protection laws

 The protection of consumers against hazards to


their health and safety
 the promotion and protection of the economic
interests of consumers
 Access to adequate information to make informed
choices according to individual wishes and needs
 Consumer education, including information on
the environmental, social and economic
impacts of their choices
 the availability of effective consumer redress
 The freedom of form consumer groups and be
represented in decision processes
 The promotion of sustainable consumption.
The ethical consumer
 Over the past four decades since the
inception of the consumer bill of rights,
consumers’ expectations of marketing ethics
and corporate social responsibility have
broadened considerably. Consumers are
increasingly concerned with making purchase
decisions beyond their own self-interest , and
are seeking to consume in ways that are
aligned with their internal moral frameworks
and enhance sustainability for future
generations.
Ethical Consumption
Motivations
 Research suggest that compelling impulses
are guiding our modern consumer cultures
towards considering the ethics of their
consumption. While the external and
internal sources driving these ethical
consumption desires are yet to be fully
understood, some explanations have been
presented.
EXTERNAL FACTORS
1. Globalisation of markets and the weakening
of national governments.
2. The rise of transnational corportions.
3. The rise of single-issue pressure groups.
4. Technological change.
5. A shift in market power towards consumers.
6. The effectiveness of marketing campaigns.
7. The corporate accountability movement.
INTERNAL FACTORS
1. Attainment of a state of self-actualization in
Western societies according to Maslow’s
Hierarchy of needs
2. The evolution of consumption as a means of
constructing self-image and extended self
3. A growing sense of responsibility and
empowerment to address global issues
4. The politicisation of consumption in the face
of unsustainable consumption
consequences.
Why ethical consumers rarely
purchase ethical products
 Social desirability bias
 Cognitive and environmental drivers of the
ethical ‘gap’
 Symbolic undercurrents to the ethical
purchase ‘gap’
THANK YOU!!!

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