Sample Designs and Sampling Procedures
Sample Designs and Sampling Procedures
Procedures
Sampling Terminology
• Sample
• Population or universe
• Population element
• Census
Sample
• Subset of a larger population
Population
• Any complete group
– People
– Sales territories
– Stores
Census
• Investigation of all individual elements that
make up a population
Stages in the
Define the target population
Selection
of a Sample Select a sampling frame
Plan procedure
for selecting sampling units
Conduct fieldwork
Target Population
• Relevant population
• Operationally define
n
zs n = Sample size
Z = The confidence interval in standard error
E
units.
S = Sample standard deviation
p = Estimated proportion of success
2 q = (1-p) or estimated the proportion of
Z pq
n
failures
E = The maximum allowance for error
2
E between population mean and sample mean
or between population proportion and sample
proportion
Sample Size Formula - Example
• Suppose, in the same example as the one before,
the range of error (E) is acceptable at $4.00,
sample size is reduced.
zs 1.9629.00
2 2
n
E 4.00
2
56.84
14.21 202
2
4.00
Calculating sample size for
proportion
• Proportion
p .6 ( 1. 96 ) 2 (. 6 )(. 4 )
n
q .4 ( . 035 ) 2
(3. 8416 )(. 24 )
001225
. 922
. 001225
753
For known population
𝑵
• n=
𝟏+𝑵 𝒆 𝟐
• N= size of the
population
• e= level of precision
Sample Size for unknown
Proportion
2
Z pq
n 2
E
z2pq
n 2
E
Where:
n = Number of items in samples