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    "One World, One Burger" Mcdonald'S: Nitesh Jain, Sudeep Kumar Swain, J.K.,Jay Prakash Mishra, Vivek

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    Nitesh Jain
    McDonald's entered the Indian market in 1996 through a joint venture and has expanded to many major cities, focusing on affordable products, prime locations, and promotions targeting children to build brand awareness.

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    "One World, One Burger" Mcdonald'S: Nitesh Jain, Sudeep Kumar Swain, J.K.,Jay Prakash Mishra, Vivek

    Uploaded by

    Nitesh Jain
    160 views22 pages
    McDonald's entered the Indian market in 1996 through a joint venture and has expanded to many major cities, focusing on affordable products, prime locations, and promotions targeting children to build brand awareness.

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    7ps of McDonald

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    McDonald's entered the Indian market in 1996 through a joint venture and has expanded to many major cities, focusing on affordable products, prime locations, and promotions targeting children to build brand awareness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    160 views22 pages

    "One World, One Burger" Mcdonald'S: Nitesh Jain, Sudeep Kumar Swain, J.K.,Jay Prakash Mishra, Vivek

    Uploaded by

    Nitesh Jain
    McDonald's entered the Indian market in 1996 through a joint venture and has expanded to many major cities, focusing on affordable products, prime locations, and promotions targeting children to build brand awareness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    You are on page 1of 22

    “One world, One Burger” McDonald’s

    Ishan Institute Of Management,


    Greator Noida,UP, India

    Nitesh Jain, Sudeep Kumar Swain,


    J.K.,Jay prakash mishra, Vivek
    WELCOME TO
    THE WORLD OF McDonald’s
    McDonald's Mission Statement

    "McDonald's Mission is to be the world's best


    quick service restaurant experience. Being
    the best means providing outstanding
    quality, service, cleanliness, and value, so
    that we make every customer in every
    restaurant smile."
    McDonald’s history……..

     McDonald's was started as a drive-in restaurant by two


    brothers, Richard and Maurice McDonald in California,
    US in the year 1937.

     McDonald a chain of family restaurant


    Currently operates in 121 countries & having
    more than 30000 restaurant and serving 53
    Million customers everyday.

     Low price, Speed, service and cleanliness became the


    critical success factors of the business.
    McDonald’s History INDIA

    • Entered in India 1996

    • McDonald's India is a 50 – 50 JV
    partnership between MCDONALD’S
    CORPORATION (U.S.A) and two Indian
    businessman Amit Jatia and Vikram
    Bakshi
    De
    k
    a IA
    h
    C ND
    I

    McDonald’s in India
    7p’s ………
    Hi, friends I am Ronald’s
    Product
    We are here to tell you about 7p’s of our
    restaurant…..MCDONALD
    Price

    Place

    Promotion

    People

    Physical
    evidence

    Process
    1P- Product

    Veg Menus Beverages

    Non- Veg Menus Frozen Dessertss


    1P-Product

    • Cares for customer ‘s Sentiments towards


    religion and culture.

    • It has separate cooking area and


    equipments.

    • Takes dietary concern-Burger king Healthier


    kids club.
    2P-Price

    •Policy which caters to Indian customers.

    •Quite affordable products.

    •Heavily marketed “Happy Price Menu”.

    •Importance to Brand and its integrity.


    3P-Place

    McDonald's opened its doors in India in October 1996. Ever since then, our
    family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara,
    Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have
    proceeded to demonstrate.
    3P-Place

    • Located at prime locations.

    • Every spread in NCR.

    • Almost in all big cities.

    • At residential areas , malls.


    4p-promotion

    •Target customer- Children.

    •Awareness about products among people


    by using different Media like TVs,
    Hoarding, and Bus Shelters.

    •Description of product on paper nuts


    placed in the trays.

    •The placing of the pamphlets and banners


    in all around the outlets.

    •Lucky promotion strategies .


    I Love Children

    I Have Gifts
    For them,
    They Can play
    Games also
    Children- Happy Meal
    5P-People
    • Stars as per their performance.
    • Gives employees larger role in decisions.
    • Philosophy of quality, Service, Cleanliness and
    value is the guiding force behind its service.
    • Fast friendly service.
    • Provides clean, comfortable environment
    specially suited for families.
    5P-People
    • Each outlet is headed by a
    Restaurant Manager . He is
    responsible for the daily operation
    and customer interaction.

    • Delivery Crew Member carries


    basic operation of a restaurant.
    Ensures customer satisfaction at
    the restaurants.

    • In order to motivate there


    employees they give them stars as
    per their performance.
    6P-Physical evidence

    • The physical evidence appearance affects not only


    the impression outsiders have of a business but all
    the way that business functions.

    • Staff members.

    • Location & appearance.

    • Buildings Maintence.
    6P-Physical evidence

    Cleanness transparency

    speed Quality
    7P-Process
    • Food manufacturing transparent to customers.
    • Training to the licensees.
    • Invented the most efficient cooking equipment.
    • New methods of food packaging and
    distribution.
    • McDonald’s in India followed the same tradition.
    • Spent Rs. 50 crores on market research.
    BYE BYE SEE U AT McDonald’S

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