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    Uber Eatsss

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    Ao973
    This document is a marketing pitch assignment for Sunway University's MKT 1014 Marketing course. It discusses UberEats and argues that it is here to stay. It covers UberEats' advantages over competitors in areas like lower cost, convenience, assistance to small businesses, and ability to save customers time. It also discusses Uber's brand loyalty, large database, and growth in partner restaurants.

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    © All Rights Reserved
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    Uber Eatsss

    Uploaded by

    Ao973
    196 views12 pages
    This document is a marketing pitch assignment for Sunway University's MKT 1014 Marketing course. It discusses UberEats and argues that it is here to stay. It covers UberEats' advantages over competitors in areas like lower cost, convenience, assistance to small businesses, and ability to save customers time. It also discusses Uber's brand loyalty, large database, and growth in partner restaurants.

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    Uber Eats Sunway MKT1014 Subject Presentation

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    This document is a marketing pitch assignment for Sunway University's MKT 1014 Marketing course. It discusses UberEats and argues that it is here to stay. It covers UberEats' advantages over competitors in areas like lower cost, convenience, assistance to small businesses, and ability to save customers time. It also discusses Uber's brand loyalty, large database, and growth in partner restaurants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    196 views12 pages

    Uber Eatsss

    Uploaded by

    Ao973
    This document is a marketing pitch assignment for Sunway University's MKT 1014 Marketing course. It discusses UberEats and argues that it is here to stay. It covers UberEats' advantages over competitors in areas like lower cost, convenience, assistance to small businesses, and ability to save customers time. It also discusses Uber's brand loyalty, large database, and growth in partner restaurants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    UberEats:

    Here to Stay?
    Sunway University
    MKT 1014 : Marketing Pitch Assignment (20%)
    Tutor : Kimberly Yeoh Hui Jing

    No. Name ID Programme


    1 Alvin Ong Siau Shun 17056102 BSc (Hons) Accounting and Finance
    2 Wong Ka-Shaun 15055577 BSc (Hons) Accounting and Finance
    3 Lim Ka Nee 15094915 BSc (Hons) Accounting and Finance
    Cost

    No Long
    Outsource Existence
    - Hire delivery services
    - Existing fleet of cars
    - Higher cost incurred
    - Easy Conversion
    to customers
    (Hartmans & McAlone, 2016)
    Convenience

    Linking Recommendation Rating


     Data Information  Past Orders  Can be
    from Uber checked online
    (Didier, 2017)  Study Data
     Faster than
     Minimal Info words of mouth
    required  Analyze
     Review
     Key in once  Predict Trend
    Statistics on UberEats

    Consistency Performance
    - Achieve higher ranking
    - High rating given in app
    than competitors
    store
    (ValuePenguin, 2017)
    Agency
    Agent for Driver, Seller and Consumer

    Delivery Infant
    Service Company
    - Lack manpower - Start-ups cannot
    afford
    - Can’t afford
    delivery services - Large number of
    workers
    - Earn more revenue
    - UberEats help in
    - Reputation marketing
    increased
    (Weiner, 2017) - Photos of food
    included
    Small and Medium Enterprises in Malaysia

    (SME Corp Malaysia, 2017)


    Time Management
    Some of the consumers may have their meals during office hour or at
    1 home

    These is because some of them don’t have enough time to have their
    2 meals outside or just lazy to go out

    UberEats will help them to deliver the food so they can enjoy the food
    3 and save more time (prevent traffic jam)

    4 It helps both consumers and sellers save their time


    Traffic Statistic in Kuala Lumpur, Malaysia

    (TomTom Traffic Index, 2018)


    Uber’s Brand Loyalty
    Global Brand 291 Cities
    (Ubereats, 2018)

    Brand
    Recognition

    2017 Second Quarter Global


    Total Gross Bookings
    (Financial Times, 2017)

    UberEats 870
    million USD
    Uber’s Database

    Database Example

    - Merge database with existing Uber


    application

    - Continuously growing list of drivers’ and


    customers’ information

    - More supply, network and contacts


    Conclusion
    - Lower Cost

    - Convenient

    - Assist SMEs

    - Save Time

    - Uber’s Brand Loyalty

    - Uber’s Database

    Feb 2016 April 2017

    900 Partner 46100 Partner


    Restaurants Restaurants
    (Zucker, 2018), (Solomon, 2017)
    Reference List
    Didier, L., 2017. Product Highlights #1: Does Ubereats Have A Competitive Advantage?. [online] Available at:
    <https://medium.com/@lucdid/3-ways-ubereats-is-outsmarting-its-competitors-with-product-features-f35d15d3decf> [Accessed 15 May 2018].

    Financial Times. 2017. Ubereats A Bright Spot On Menu With $3Bn Potential Sales. [online] Available at:
    <https://www.ft.com/content/a40e56f2-b056-11e7-aab9-abaa44b1e130> [Accessed 15 May 2018].

    Hartmans, A. and McAlone, N., 2016. The Story Of How Travis Kalanick Built Uber Into The Most Feared And Valuable Startup In The World. [online] Business Insider.
    Available at: <http://www.businessinsider.com/ubers-history/?IR=T&r=MY/#june-1998-scour-a-peer-to-peer-search-engine-startup-that-kalanick-had-dropped-o
    ut-of-ucla-to-join-snags-its-first-investment-from-former-disney-president-michael-ovitz-and-ron-burkle-of-yucaipa-companies-1> [Accessed 15 May 2018].

    SME Corp Malaysia, 2017. SME Statistics. [online] Available at: <http://www.smecorp.gov.my/index.php/en/policies/2015-12-21-09-09-49/sme-statistics>
    [Accessed 20 May 2018].

    Solomon, B., 2017. Ubereats Passes 46,000 Restaurants As It Tries To Catch Up Globally. [online] Available at:
    <https://www.forbes.com/sites/briansolomon/2017/04/18/ubereats-passes-46000-restaurants-as-it-tries-to-catch-up-globally/#18da651d4a8f>
    [Accessed 21 May 2018].

    TomTom Traffic Index, 2018. Tomtom Traffic Index Kuala Lumpur. [online] Available at: <https://www.tomtom.com/en_gb/trafficindex/city/kuala-lumpur>
    [Accessed 15 May 2018].

    Ubereats, 2018. Ubereats Find A City. [online] Available at: <https://about.ubereats.com/en/cities/> [Accessed 21 May 2018].

    ValuePenguin, 2017. With Infrastructure And Branding Advantage, Ubereats Is On Its Way To Be The World Leader In Online Food Delivery. [online]
    Available at: <https://e27.co/infrastructure-branding-advantage-ubereats-way-world-leader-online-food-delivery-20170605/> [Accessed 15 May 2018].

    Weiner, A., 2017. Analysis: How Ubereats Continues To Compete In A Crowded Food Delivery Market. [online] Available at:
    <https://thespoon.tech/analysis-how-ubereats-aims-to-compete-in-a-crowded-food-delivery-market/> [Accessed 15 May 2018].

    Zucker, A., 2018. Uber Eats Is Devouring Its Food Delivery Competition. [online] Available at:
    <http://intelligence.slice.com/blog/2018/uber-eats-is-devouring-its-food-delivery-competition> [Accessed 21 May 2018].

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