Sales budgets are estimates of expected sales over a period that take into account probable sales amounts in both value and units as well as expenses incurred during the sales process. They are typically prepared monthly to facilitate comparison against actual spending and control. Sales budgets help achieve profit objectives and serve as mechanisms for planning and control. They include salaries, commissions, office expenses, advertising, travel costs, and other sales-related expenses.
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Sales budgets are estimates of expected sales over a period that take into account probable sales amounts in both value and units as well as expenses incurred during the sales process. They are typically prepared monthly to facilitate comparison against actual spending and control. Sales budgets help achieve profit objectives and serve as mechanisms for planning and control. They include salaries, commissions, office expenses, advertising, travel costs, and other sales-related expenses.
Sales budgets are estimates of expected sales over a period that take into account probable sales amounts in both value and units as well as expenses incurred during the sales process. They are typically prepared monthly to facilitate comparison against actual spending and control. Sales budgets help achieve profit objectives and serve as mechanisms for planning and control. They include salaries, commissions, office expenses, advertising, travel costs, and other sales-related expenses.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Sales budgets are estimates of expected sales over a period that take into account probable sales amounts in both value and units as well as expenses incurred during the sales process. They are typically prepared monthly to facilitate comparison against actual spending and control. Sales budgets help achieve profit objectives and serve as mechanisms for planning and control. They include salaries, commissions, office expenses, advertising, travel costs, and other sales-related expenses.
Copyright:
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Sales People under estimate how
much they spend and over
estimate how much they sell Sales budget What It Is????
The Sales Budget is the estimate of the
expected sales for the budgeted period.
It Takes Into Account the Estimates of an
1) an Operating Periods Probable Sales in Value (i.e. In Rupees) and Also in Volume(i.e.In Units) and 2) Likely Expenses Which Are to Be Incurred in the Process of Making Sale. •Budgets are normally prepared for an entire fiscal year but calculated month- by- month to make actual spending against forecast easier to compare and control. SALES BUDGET Purpose of Sales Budget •Mechanism of Control •Instrument of Planning(it aims at drafting of alternative sales plan and selecting the most appropriate one) •Sales Budgets helps in achieving the profit objectives if the targets are not achieved. Items Which Are Included in the Sales Budget. • The salaries paid • Projected commissions,bonuses,prizes and other payments to salespeople for moving the product. • The rent and all other office expenses • local advertising expenses • The phone bills • The travelling & entertainment expenses • All other expenses incurred in bringing orders to office. How to Plan a Sales Budget? • Top Down Approach : In this type of planning top management sets the objectives and drafts the plan for all units.This approach is based on the TheoryX philosophy • Bottom Up Approach: Different organizational units prepare there own separate budget and forward them to top mgmt.for consideration. This approach is based on TheoryY philosophy. Warning Signs for out of control Expenses. • The expenses keeps on creeping up and up in each weekly report. • Arguments from the salespeople that each and every expense is necessary. • The ratio between expenses and sales is reaching unacceptable proportions. • Deviations between the planned expenses incurred (if not within the permissible limits) Steps for correcting the out of control budget • Place a monetary check on all unnecessary expenses such as entertainment etc. • Providing necessary information regarding expense to sales to each salesperson in his or her territory. • Check on each and every expense voucher. • Make sure that all purchases for office supplies and other items go through the company. How To Control Travel Expenses? •The Surefire Method •Through Allowances. •Discretionary Basis •Complete Expense Reimbursement •Using a Bonus Plan to control Expenses. •By exception How to Verify Individual Expense Items?
• Insisting on receipts for all claimed items.
• Charting Mileage Expense Claims • Verifying Travel Itineraries. • Checking Up on Actual Amounts Spent. Conclusion
The Sales Budget is a composite of Quotas
-for Sales, Profits and Expenses and is a valuable tool for control.