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Under Estimate Over Estimate

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Sales People under estimate how

much they spend and over


estimate how much they sell
Sales budget
What It Is????

The Sales Budget is the estimate of the


expected sales for the budgeted period.

It Takes Into Account the Estimates of an


1) an Operating Periods Probable Sales in Value
(i.e. In Rupees) and Also in Volume(i.e.In Units)
and
2) Likely Expenses Which Are to Be Incurred in
the Process of Making Sale.
•Budgets are normally prepared for an
entire fiscal year but calculated month- by-
month to make actual spending against
forecast easier to compare and control.
SALES BUDGET
Purpose of Sales Budget
•Mechanism of Control
•Instrument of Planning(it aims at
drafting of alternative sales plan
and selecting the most appropriate
one)
•Sales Budgets helps in achieving
the profit objectives if the targets
are not achieved.
Items Which Are Included in
the Sales Budget.
• The salaries paid
• Projected commissions,bonuses,prizes and
other payments to salespeople for moving the
product.
• The rent and all other office expenses
• local advertising expenses
• The phone bills
• The travelling & entertainment expenses
• All other expenses incurred in bringing orders
to office.
How to Plan a Sales Budget?
• Top Down Approach : In this type of
planning top management sets the
objectives and drafts the plan for all
units.This approach is based on the
TheoryX philosophy
• Bottom Up Approach: Different
organizational units prepare there own
separate budget and forward them to
top mgmt.for consideration. This
approach is based on TheoryY
philosophy.
Warning Signs for out of
control Expenses.
• The expenses keeps on creeping up
and up in each weekly report.
• Arguments from the salespeople that
each and every expense is necessary.
• The ratio between expenses and sales
is reaching unacceptable proportions.
• Deviations between the planned
expenses incurred (if not within the
permissible limits)
Steps for correcting the out of
control budget
• Place a monetary check on all unnecessary
expenses such as entertainment etc.
• Providing necessary information regarding
expense to sales to each salesperson in his or
her territory.
• Check on each and every expense voucher.
• Make sure that all purchases for office
supplies and other items go through the
company.
How To Control Travel Expenses?
•The Surefire Method
•Through Allowances.
•Discretionary Basis
•Complete Expense Reimbursement
•Using a Bonus Plan to control Expenses.
•By exception
How to Verify Individual Expense
Items?

• Insisting on receipts for all claimed items.


• Charting Mileage Expense Claims
• Verifying Travel Itineraries.
• Checking Up on Actual Amounts Spent.
Conclusion

The Sales Budget is a composite of Quotas


-for Sales, Profits and Expenses and is a
valuable tool for control.

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