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    IP Publik

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    M Fadli Nur
    This document summarizes a business plan for a coffee shop called Your Coffee Shop. It outlines the company's mission to be a leader in premium coffee and drinks in its target market. It analyzes the coffee shop industry and local customer segments. Financial projections estimate over $700,000 in annual sales growing to $849,420 in year 3. Key competitors within a few miles are also identified. The plan requests $255,000 in funding from various sources to cover startup expenses such as lease payments, equipment, inventory and marketing.

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    IP Publik

    Uploaded by

    M Fadli Nur
    139 views15 pages
    This document summarizes a business plan for a coffee shop called Your Coffee Shop. It outlines the company's mission to be a leader in premium coffee and drinks in its target market. It analyzes the coffee shop industry and local customer segments. Financial projections estimate over $700,000 in annual sales growing to $849,420 in year 3. Key competitors within a few miles are also identified. The plan requests $255,000 in funding from various sources to cover startup expenses such as lease payments, equipment, inventory and marketing.

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    This document summarizes a business plan for a coffee shop called Your Coffee Shop. It outlines the company's mission to be a leader in premium coffee and drinks in its target market. It analyzes the coffee shop industry and local customer segments. Financial projections estimate over $700,000 in annual sales growing to $849,420 in year 3. Key competitors within a few miles are also identified. The plan requests $255,000 in funding from various sources to cover startup expenses such as lease payments, equipment, inventory and marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    139 views15 pages

    IP Publik

    Uploaded by

    M Fadli Nur
    This document summarizes a business plan for a coffee shop called Your Coffee Shop. It outlines the company's mission to be a leader in premium coffee and drinks in its target market. It analyzes the coffee shop industry and local customer segments. Financial projections estimate over $700,000 in annual sales growing to $849,420 in year 3. Key competitors within a few miles are also identified. The plan requests $255,000 in funding from various sources to cover startup expenses such as lease payments, equipment, inventory and marketing.

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    IP

    INVESTOR OPPORTUNITY
    OUR BIG IDEA
    Your Coffee Shop’s mission is to become the
    recognized leader in its target market for providing
    an outstanding selection of premium bagged coffees
    and coffee drinks.
    INDUSTRY OUTLOOK

    20,000 $10B 85% $50,000 10%


    Shops in the In Combined Average Gross In Revenue per Revenue Increase
    USA Revenue Margin Worker per Year

    SUCCESS

    Your Coffee Shop 3


    THE MARKET
    CUSTOMER SEGMENTATION

    21% 36% 29% 7% 7%

    Local Residents Tourists Passing Travelers Students Local Businesses

    CUSTOMERS GROWTH YR1 YR2 YR3


    Local Residents 2% $15000 $15300 $15606
    Tourists 5% $25000 $26250 $27563
    Passing travelers 5% $20000 $21000 $22050
    Students 1% $5000 $5050 $5101
    Local Businesses 1% $5000 $5050 $5101
    TOTAL 2.8% $70000 $72650 $75420

    Your Coffee Shop 4


    OUR PREMIUM OFFERINGS

    Gourmet Bagged Coffee

    Deluxe Coffee Drinks

    Delicious Local Food


    OUR PREMIUM OFFERINGS

    Gourmet Bagged Coffee

    Deluxe Coffee Drinks

    Delicious Local Food


    REVENUE MODEL

    Bagged Coffee Coffee Beverages Local Food

    • 35 to 40 different varieties • Variety of coffee beverages • Direct sale of food products

    • Differing flavors, brew strengths, and • Three different size cups • Locally sourced

    different regions • Priced from $2.50 for a 12-ounce drip • Reputable and recognizable vendor and/or

    • Specialized coffee inventories coffee to $5.75 for a 20-ounce latte chefs.

    • Priced by the pound • Provides a steady and reliable source of • May include sandwiches, bagels, burritos,

    • Ranging $4.00 to $40.00 per pound income pastries, and cookies

    • Average $15.00 per pound. Customers • Highly predictable and high margin

    choose coffee ground or not onside

    Your Coffee Shop 7


    SALES FORECAST

    3 YEAR SALES SUMMARY YR1 YR2 YR3

    TOTAL SALES $702,000 $772,200 $849,420

    TOTAL COGS $212,000 $222,600 $233,730

    NET PROFIT $490,000 $549,600 $615,690

    ANNUAL SALES & GROSS PROFIT


    $900,000 $849,420
    $800,000 $772,200
    $702,000
    $700,000
    $615,690
    $600,000 $549,600
    $490,000
    $500,000

    $400,000

    $300,000
    $212,000 $222,600 $233,730
    $200,000

    $100,000

    $0
    YR1 YR2 YR3
    TOTAL SALES TOTAL COGS NET PROFIT

    Your Coffee Shop 8


    KEY TIMELINE GOALS

    2/1/18 5/12/18 8/20/18 11/28/18

    Business / Marketing Plan

    Secure Funding

    Build Out

    Grand Opening

    Achieve 700+ Daily Customers

    Your Coffee Shop 9


    THE TEAM

    MANAGER OWNER KEY EMPLOYEE


    First Last First Last First Last

    Your Coffee Shop 10


    BUSINESS RATIOS

    FINANCIAL RATIOS YR1 YR2 YR3 LIQUIDITY RATIOS YR1 YR2 YR3

    PROFIT MARGIN 12.07% 14.95% 17.66% ACID TEST 2.34 3.66 6.67

    ASSETS TO LIABILITIES 2.83 4.24 7.44 CASH TO ASSETS 0.83 0.86 0.90

    EQUITY TO LIABILITIES 1.83 3.24 6.44

    ASSETS TO EQUITY 1.55 1.31 1.16

    SUCCESS RATIOS
    20% 7

    6
    16%
    5

    12%
    4

    3
    8%

    2
    4%
    1

    0% 0
    YR1 YR2 YR3
    PROFIT MARGIN ACID TEST

    Your Coffee Shop 11


    MAJOR COMPETITORS

    Starbucks – 1 mile
    Started the specialty coffee chain phenomena in America in 1982. 99% are company owned. Revenues exceeded $6 billion in 2002.
    Average store gross revenue is $805,000. Now in 30 countries. Same store sales increased by 10% in 2002.

    Caribou Coffee – 2 miles


    Second largest all company-owned chains. Founded in 1992 in Minneapolis.

    Tully’s – 400 feet


    The third largest company-owned chain. Another Seattle-born company. The only coffeehouse chain that has not experienced excellent
    growth every year; business.com cites poor management as the reason. New management seems to leading a turnaround.

    Your Coffee Shop 12


    REQUIRED FUNDING

    OTHER INVESTMENT DEBT INVESTOR

    $55,000 – 21% $100,000 – 39%

    BANK OWNER EQUITY

    $50,000 – 20% $50,000 – 20%

    Your Coffee Shop 13


    USE OF FUNDS

    LEASE DEPOSIT 1%

    INITIAL LEASE PAYMENTS 3% FF&E 24%

    MISCELLANEOUS COSTS 8%

    IMPROVEMENTS 20%

    WEBSITE DEVELOPMENT 2%
    FIXED STARTUP
    EXPENSES
    RETAIL BUSINESS INSURANCE 2%

    WORKING CAPITAL 28%

    MARKETING 4% COFFEE SUPLIES INVENTORY 8%

    Your Coffee Shop 14


    THANK YOU!

    CONTACT US AT:

    First Last

    First.Last@email.com

    123 123 1234

    Your Coffee Shop 15

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