Applying Theory Media Language
Applying Theory Media Language
Applying Theory Media Language
Deutschland 83
Academic Ideas and Arguments
Students need to apply academic ideas and arguments (the theories) to both
in-depth studies on News and Online Media and Long Form Television
Drama.
For Long Form TV Drama, you need to be able to apply and evaluate the
academic ideas in relation to the Stranger Things and Deutschland 83.
Today, we are going to focus on Media Language theories and you should be
able to apply them to the two TV Dramas. You will also be able to evaluate
how useful they are in analysing each programme.
Remember, you have a booklet that helps you apply and evaluate these
academic ideas and this is on the class blog.
Applying Academic Ideas to LFTV Drama
This lesson will show you how to exemplify the academic
ideas and arguments in the TV Dramas Stranger Things and
Deutschland 83.
Consider the signs used in the sequence which introduces Hopper. Signifiers such as his badge, gun,
uniform, and the empty beer cans all communicate meanings in relation to the character but they also
suggest values and ideological messages around power and masculinity. This demonstrates the way
objects develop a social meaning which reflects dominant ideology.
The establishing shot of the Wheeler house in the opening sequence is another example of the way signs
work as myths. Whilst the house is just a physical object, the meanings it suggests about ideas of family
and home, and the way in which those ideas are viewed as the expected social norm show how signs
accrue social meanings which can communicate ideological messages.
Semiology is useful for identifying some of the ways in which meaning is communicated in LFTV drama,
and for considering how those meanings might relate to social values and ideology. A limitation in its
application to LFTV drama is that it does not account for the importance of other media language
elements such as genre conventions or narrative structures in creating meaning. It may result in readings
which do not reflect the potentially diverse meanings and values audience members may construct.
Applying Barthes to Deutschland 83
• What signs are used to communicate meaning? Identify the signifier/signified and
denotations/connotations.
• What values might the signs suggest to the audience?
1. Consider the signs used in the sequence. (use the same key words)
Signifiers
ideological messages
dominant ideology.
signs
myths.
social norm
ideological messages.
Stranger Things demonstrates generic hybridity, blending a range of elements from genres
such as horror and science fiction. Arguably this blending of genres helps it appeal to a broad
audience. A range of generic conventions are used including character types, settings, and
lighting and sound codes.
Neale’s theory is useful for identifying the ways in which genre influences narrative,
characters, representations, and the use of technical codes in Stranger Things. It also draws
attention to the importance of genre to audience appeal.
Genre codes in Stranger Things are potentially less important than its use of intertextuality
and narrative to address the audience.
It could be argued that the distribution of Stranger Things limits the importance of
intertextual relay in constructing genre expectations. As Netflix released all episodes of
season one simultaneously reviews and marketing may have had less influence on shaping
audience expectations in relation to genre.
International Reviews
• https://www.theguardian.com/tv-and-
radio/2016/mar/24/deutschland-83-box-set-
review-a-serious-thriller-driven-by-jeopardy-
and-wry-humour
• https://www.newstatesman.com/culture/tv-
radio/2016/01/deutschland-83-has-us-
rooting-bad-guys-again-what-it-about-east-
germany
Applying Neale to Deutschland 83
• What genre or genres do you think Stranger Things belongs to?
• Does Deutschland 83 suggest that genres change over time?
• How are the conventions of LFTV Drama used within Deautschland 83?
• What evidence is there that genre expectations are shaped by marketing or reviews of Deutschland
83?
D83 demonstrates generic conformity, focusing on the generic form of the spy thriller, with foreign
language subtitles, which almost add to its mystery and realistic portrayal of the era. But this is a stylized
version of Germany in 1983.
A range of generic conventions are used including character types, settings, and lighting and sound codes.
Deutschland 83 relies heavily on mise-en-scene to establish its historic context, but seems to have a
polished interpretation of the era. It also has some humour genre elements despite its serious narrative
ideology.
Neale’s theory is useful for identifying the ways in which genre influences narrative, characters,
representations, and the use of technical codes in Deutschland 83. It also draws attention to the
importance of genre to audience appeal.
Genre codes in Deutschland 83 are important as audiences will watch the programme looking for an
alternative, intelligent political narrative. The use of intertextuality is used to establish the era and
address the audience by using a contextually relevant soundtrack and real news footage of the time. The
international audience would be able to relate to this and enjoy this new element of the spy thriller
genre, while Germans may have spotted the flaws in the disingenuine portrayal of the era.
It could be argued that the distribution of Deutschland 83 internationally was more successful than the
German marketing in constructing genre expectations. As Sundance TV and Channel Four both broadcast
the episodes, marketing did play a big part – audiences needed to understand the genre before watching
so that they were not simply turned off by the foreign language element. This was one of the most
successful foreign language Long Form TV Dramas in America and the UK, but German-speaking viewers
were not as enthusiastic.
Structuralism – Levi-Strauss
Key Ideas
One Sentence Identifying binary oppositions (pairs of opposed forces) can suggest
Summary the ideology of a text.
Applying Levi-Strauss to Stranger Things
• What pairs of opposing forces can you identify in the episode?
• What key conflicts are suggested by the binary oppositions?
• Does one half of a pair seem more powerful than the other?
• How is the audience intended to respond to the opposing forces?
• Do the binary oppositions suggest any ideological messages?
Generally within the episode the first half of each pair of opposing forces above is seen as more powerful or dominant,
however the narrative is arguably more sympathetic to the weaker second half of the pairing. This suggests a more
liberal ideological position which is sympathetic to those without social power. Whilst Stranger Things represents a
patriarchal society, analysis of the use of binary oppositions suggests a degree of critique at work. Similarly the
sympathetic depiction of Will (and to an extent the other three boys) indicates a critique of hegemonic masculinity. The
character of Eleven arguably disrupts several of the binary oppositions in relation to both power and gender.
Applying Strauss’ ideas can be a useful way of identifying key conflicts and values within LFTV drama as well as
suggesting intended audience response. This can help to identify ideological messages communicated. Application of
Strauss’ ideas may lead to assumptions about audience response, and does not consider the influence of other elements
such as technical or genre codes on audience response.
Applying Levi-Strauss to Deutschland 83
• What pairs of opposing forces can you identify in the episode?
• What key conflicts are suggested by the binary oppositions?
• Does one half of a pair seem more powerful than the other?
• How is the audience intended to respond to the opposing forces?
• Do the binary oppositions suggest any ideological messages?
Task: Write your own improved version of yesterday’s analysis of binary oppositions
evaluating the usefulness of this theory.
• Images and signs are now the key feature of our society.
• Postmodernism challenges the established order and calls
into question fixed ideas about identity.
• Hyperreality is the idea that representations are now
more powerful and ‘real’ than reality.
• Hyperreal representations don’t represent reality, instead
they are representations of representations.
The representation of the 1980s in Stranger Things depends on signs – costumes, hair styles,
props, set design, music, pop culture references – creating a hyperreal version of the 1980s.
There is no attempt to represent the lived reality of 1980s America.
Baudrillard’s ideas are a very useful way to analyse how representations are constructed and
the way meaning is made in a media text such as Stranger Things due to its extensive use of
intertextuality and the predominance of signifiers to represent a historical time period. It
does not help to consider LFTV drama specifically as a media form, and it does not consider
the pleasures of hyperreal media texts for audiences.
Intertextuality in Stranger Things
https://youtu.be/wBjgFt6lVHM
https://youtu.be/AwTpsw-ufDA
Applying Baudrillard to Deutschland 83
• To what extent does Deutschland 83 rely on signifiers (props,
costume, music) of the 1980s to represent the time period?
• In what ways does Deutschland 83 challenge fixed ideas
about identity?
• How important are other media texts to the representations
in Deutschland 83?