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Applying Theory Media Language

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The document discusses how academic theories can be applied to analyze long form television dramas like Stranger Things and Deutschland 83. It provides an overview of several media language theories including semiology, narratology, genre theory, structuralism, and postmodernism.

Academic theories can be applied to analyze TV dramas by identifying how signs and symbols are used to communicate meaning and ideology. Theories can also help analyze narrative structures, genres, binary oppositions in conflicts and values presented.

Some of the academic theories discussed include semiology by Barthes, narratology by Todorov, genre theory by Neale, structuralism by Levi-Strauss, and postmodernism by Baudrillard.

Applying Academic Ideas to Long Form Television Drama

Deutschland 83
Academic Ideas and Arguments
Students need to apply academic ideas and arguments (the theories) to both
in-depth studies on News and Online Media and Long Form Television
Drama.

For Long Form TV Drama, you need to be able to apply and evaluate the
academic ideas in relation to the Stranger Things and Deutschland 83.

Today, we are going to focus on Media Language theories and you should be
able to apply them to the two TV Dramas. You will also be able to evaluate
how useful they are in analysing each programme.

Remember, you have a booklet that helps you apply and evaluate these
academic ideas and this is on the class blog.
Applying Academic Ideas to LFTV Drama
This lesson will show you how to exemplify the academic
ideas and arguments in the TV Dramas Stranger Things and
Deutschland 83.

You will need to apply the relevant academic ideas and


arguments to our two LFTV dramas in Question 3, and
evaluate the ideas of one specific theorist in Question 4.
You have already seen how these two questions will appear
on the paper in the recent practice paper you completed in
class.
Media Language Academic Ideas
• Semiology – Barthes
• Narratology – Todorov
• Genre Theory – Neale
• Structuralism – Levi-Strauss
• Postmodernism - Baudrillard
Semiology - Barthes
Key Ideas

• Meaning is communicated through signs which are made up


of the signifier (the thing itself) and the signified (the
meaning). This process depends on the connotations of a
sign.
• Barthes uses the word myths to describe the way the
connotations suggested by a sign have come to be seen as
normal and natural.
• The meanings created by these myths often reflect dominant
values and ideologies.
•One Sentence Meaning is created by signs through connotation, which may
naturalize dominant values and ideologies.
Summary
Applying Barthes to Stranger Things
• What signs are used to communicate meaning? Identify the signifier/signified and
denotations/connotations.
• What values might the signs suggest to the audience?

Consider the signs used in the sequence which introduces Hopper. Signifiers such as his badge, gun,
uniform, and the empty beer cans all communicate meanings in relation to the character but they also
suggest values and ideological messages around power and masculinity. This demonstrates the way
objects develop a social meaning which reflects dominant ideology.

The establishing shot of the Wheeler house in the opening sequence is another example of the way signs
work as myths. Whilst the house is just a physical object, the meanings it suggests about ideas of family
and home, and the way in which those ideas are viewed as the expected social norm show how signs
accrue social meanings which can communicate ideological messages.

Semiology is useful for identifying some of the ways in which meaning is communicated in LFTV drama,
and for considering how those meanings might relate to social values and ideology. A limitation in its
application to LFTV drama is that it does not account for the importance of other media language
elements such as genre conventions or narrative structures in creating meaning. It may result in readings
which do not reflect the potentially diverse meanings and values audience members may construct.
Applying Barthes to Deutschland 83
• What signs are used to communicate meaning? Identify the signifier/signified and
denotations/connotations.
• What values might the signs suggest to the audience?

1. Consider the signs used in the sequence. (use the same key words)
Signifiers
ideological messages
dominant ideology.
signs
myths.
social norm
ideological messages.

2. Evaluate the use of semiology


social values and ideology. A limitation in its application to LFTV drama is that it does not account for the
importance of other media language elements such as genre conventions or narrative structures in
creating meaning. It may result in readings which do not reflect the potentially diverse meanings and
values audience members may construct.
What signs are used to communicate meaning? Identify the signifier/signified and
denotations/connotations.
What values might the signs suggest to the audience?
What signs are used to communicate meaning? Identify the signifier/signified and
denotations/connotations.
What values might the signs suggest to the audience?
Applying Barthes to Deutschland 83
Consider the signs used in the sequence which introduces Lenora’s character. Signifiers such as her
smoking, the mid-century furniture in her office and her 80s era dress all communicate meanings in
relation to the character and the 1980s context but they also suggest values and ideological messages
around power while countering ideology about femininity. This demonstrates the way objects develop a
social meaning which reflects dominant ideology.
The medium shot of her in the opening sequence is an example of the way signs work as myths. Initially
the office is almost mistaken for a normal domestic lounge as the viewer see the signs of it being evening
time and the female character is in front of the television. The meanings it suggests about ideas of
domestic lifestyle are viewed as social norms showing how signs accrue social meanings which can
communicate ideological messages.
However, these signifiers are challenged with the following high angle establishing shot which confirms
the building is actually an office therefore communicating meanings about work and power, with the large
desk dominating the room. This communicates different meanings and shifts her role to a workaholic
female an idea counter to social norms, showing how signs accrue social meanings which can
communicate ideological messages.
Semiology is useful for identifying some of the ways in which meaning is communicated in LFTV drama,
and for considering how those meanings might relate to social values and ideology. A limitation in its
application to LFTV drama is that it does not account for the importance of other media language
elements such as genre conventions or narrative structures in creating meaning. It may result in readings
which do not reflect the potentially diverse meanings and values audience members may construct.
Narratology - Todorov
Key Ideas

• Todorov identifies the different stages of a narrative, moving


from the everyday life of the characters (equilibrium), the
disruption to that (disequilibrium), and the resolution of that
disruption into a new equilibrium.
• The key use of Todorov’s theory is in identifying the values and
ideologies suggested by the narrative.
• What does the narrative view as everyday life (the
equilibrium)? What values or social norms does this suggest?
• How is the narrative resolved? How might this relate to social
values or ideologies?
•One Sentence Identifying the different stages of a narrative helps to reveal the
Summary values and ideological messages it communicates.
Applying Todorov to Stranger Things
• What different stages of the narrative can be identified (equilibrium, disequilibrium, etc.)?
• What values are suggested by the different stages of the narrative?
• What is the significance of multi-strand narratives to Todorov’s ideas (e.g. does it create
limitations? Can different narrative stages be identified for the different narrative strands?)?
• What are the limitations of Todorov’s ideas due to the use of narrative arcs across multiple
episodes?
The equilibrium introduces the four boys playing inside a suburban family home – identifying the social
norms suggested by the narrative. This sequence focuses on the idea of the nuclear family living in a
suburban home as the norm, with responsible parents caring for their children.
The disequilibrium is Will’s disappearance – this suggests Will is more vulnerable as a latchkey kid,
reinforcing social norms around the nuclear family.
There is no resolution of the main narrative arc in episode one. Will’s disappearance is not resolved until
the final episode of season one.
Applying narratology to only the first episode suggests a different set of values and ideologies than
applying it across the whole of the first season. The first episode suggests a socially conservative set of
values which portrays the working class single-parent Byers family less positively than the two-parent
middle class Wheeler family. However the resolution of the first season sees Joyce Byers go into the
Upside Down to rescue Will, whereas the Wheelers are oblivious to what is happening to Nancy and Mike,
subverting the ideology established in episode one. Similarly in the first episode the recognition of the
disequilibrium and the attempt to repair it is focused around the masculine authority of Hopper and the
police. This patriarchal ideology is challenged over the course of the first season by the agency shown by
female characters such as Nancy, Joyce, and Eleven.
Todorov’s theory is useful in identifying values and ideologies suggested by a narrative, but is less
applicable to the multi-strand narrative arcs of LFTV drama.
What different stages of the narrative can be identified (equilibrium, disequilibrium, etc.)?
What values are suggested by the different stages of the narrative?
What is the significance of multi-strand narratives to Todorov’s ideas (e.g. does it create
limitations? Can different narrative stages be identified for the different narrative strands?)?
What are the limitations of Todorov’s ideas due to the use of narrative arcs across multiple
episodes?
Applying Todorov to Deutschland 83
• What different stages of the narrative can be identified (equilibrium, disequilibrium, etc.)?
• What values are suggested by the different stages of the narrative?
• What is the significance of multi-strand narratives to Todorov’s ideas (e.g. does it create
limitations? Can different narrative stages be identified for the different narrative strands?)?
• What are the limitations of Todorov’s ideas due to the use of narrative arcs across multiple
episodes?
The equilibrium introduces Martin Rauch working as a border guard on the Eastern side of the Berlin
crossing point – identifying his contextualised social norms from Eastern Germany in 1983. This sequence
focuses on the idea of the border guards abusing their authority to confiscate books from students, in
what appears as a youthful prank. The character has a comfortable family life, with friends and a job in the
East, which is emphasised in his mother’s birthday party scene.
The disequilibrium is his virtual kidnapping by the SS (his own Aunt) – this presents Martin as naïve and
makes his youthful enthusiasm appear as innocence. He seems out of his depth, manipulated by Lenora,
countering the social norms around the protection of family. Espionage means nobody can be trusted,
particularly his cunning aunt who manipulates her own sister with gifts from the West.
There is no resolution of the main narrative arc in episode one. Martin is stranded in the West, unable to
contact his family or girlfriend, forced to face the dangers of working under cover as a spy.
Applying narratology to the first episode suggests a set of values and ideologies that are complicated by
the viewer’s sympathies with the characters. The first episode suggests the political climate runs on
mistrust and the danger of being caught subverting the Western ideology of the Soviet Bloc side as the
‘evil empire’. Even the viewer is left questioning what the is the dominant ideology of the programme. As
the season progresses Martin becomes compromised by his good moral qualities and is stuck
encountering people harbouring secrets, both personal and political.
Todorov’s theory is useful in identifying values and ideologies suggested by a narrative, but is less
applicable to the multi-strand narrative arcs of LFTV drama.
Genre Theory - Neale
Key Ideas

• Genre depends on the repetition of codes and


conventions in media products.
• Genre conventions are not fixed, but evolve over time as
producers subvert established conventions, or use
hybridity with other genres.
• Genre codes are also established beyond media products
themselves through sources such as reviews and
marketing.
One Sentence Genre codes and conventions are established and evolve through
Summary repetition within media products and intertextual relay.
Applying Neale to Stranger Things
• What genre or genres do you think Stranger Things belongs to?
• Does Stranger Things suggest that genres change over time?
• How are the conventions of LFTV Drama used within Stranger Things?
• What evidence is there that genre expectations are shaped by marketing or reviews of
Stranger Things?

Stranger Things demonstrates generic hybridity, blending a range of elements from genres
such as horror and science fiction. Arguably this blending of genres helps it appeal to a broad
audience. A range of generic conventions are used including character types, settings, and
lighting and sound codes.
Neale’s theory is useful for identifying the ways in which genre influences narrative,
characters, representations, and the use of technical codes in Stranger Things. It also draws
attention to the importance of genre to audience appeal.
Genre codes in Stranger Things are potentially less important than its use of intertextuality
and narrative to address the audience.
It could be argued that the distribution of Stranger Things limits the importance of
intertextual relay in constructing genre expectations. As Netflix released all episodes of
season one simultaneously reviews and marketing may have had less influence on shaping
audience expectations in relation to genre.
International Reviews
• https://www.theguardian.com/tv-and-
radio/2016/mar/24/deutschland-83-box-set-
review-a-serious-thriller-driven-by-jeopardy-
and-wry-humour
• https://www.newstatesman.com/culture/tv-
radio/2016/01/deutschland-83-has-us-
rooting-bad-guys-again-what-it-about-east-
germany
Applying Neale to Deutschland 83
• What genre or genres do you think Stranger Things belongs to?
• Does Deutschland 83 suggest that genres change over time?
• How are the conventions of LFTV Drama used within Deautschland 83?
• What evidence is there that genre expectations are shaped by marketing or reviews of Deutschland
83?

D83 demonstrates generic conformity, focusing on the generic form of the spy thriller, with foreign
language subtitles, which almost add to its mystery and realistic portrayal of the era. But this is a stylized
version of Germany in 1983.
A range of generic conventions are used including character types, settings, and lighting and sound codes.
Deutschland 83 relies heavily on mise-en-scene to establish its historic context, but seems to have a
polished interpretation of the era. It also has some humour genre elements despite its serious narrative
ideology.
Neale’s theory is useful for identifying the ways in which genre influences narrative, characters,
representations, and the use of technical codes in Deutschland 83. It also draws attention to the
importance of genre to audience appeal.
Genre codes in Deutschland 83 are important as audiences will watch the programme looking for an
alternative, intelligent political narrative. The use of intertextuality is used to establish the era and
address the audience by using a contextually relevant soundtrack and real news footage of the time. The
international audience would be able to relate to this and enjoy this new element of the spy thriller
genre, while Germans may have spotted the flaws in the disingenuine portrayal of the era.
It could be argued that the distribution of Deutschland 83 internationally was more successful than the
German marketing in constructing genre expectations. As Sundance TV and Channel Four both broadcast
the episodes, marketing did play a big part – audiences needed to understand the genre before watching
so that they were not simply turned off by the foreign language element. This was one of the most
successful foreign language Long Form TV Dramas in America and the UK, but German-speaking viewers
were not as enthusiastic.
Structuralism – Levi-Strauss
Key Ideas

• Levi-Strauss emphasises the importance of binary


oppositions in narratives.
• Binary oppositions are pairs of opposed, conflicting
forces.
• Identifying the pairs of binary oppositions which structure
narratives can be used to determine the ideological
messages within a text.

One Sentence Identifying binary oppositions (pairs of opposed forces) can suggest
Summary the ideology of a text.
Applying Levi-Strauss to Stranger Things
• What pairs of opposing forces can you identify in the episode?
• What key conflicts are suggested by the binary oppositions?
• Does one half of a pair seem more powerful than the other?
• How is the audience intended to respond to the opposing forces?
• Do the binary oppositions suggest any ideological messages?

A range of binary oppositions can be identified in Stranger Things including:


adult/child; safety/vulnerability; male/female; masculine/feminine; power/weakness; authority/powerlessness;
bully/nerd; popular/outsider; known/unknown; science/paranormal; middle class/working class; nuclear family/single
parent family.

Generally within the episode the first half of each pair of opposing forces above is seen as more powerful or dominant,
however the narrative is arguably more sympathetic to the weaker second half of the pairing. This suggests a more
liberal ideological position which is sympathetic to those without social power. Whilst Stranger Things represents a
patriarchal society, analysis of the use of binary oppositions suggests a degree of critique at work. Similarly the
sympathetic depiction of Will (and to an extent the other three boys) indicates a critique of hegemonic masculinity. The
character of Eleven arguably disrupts several of the binary oppositions in relation to both power and gender.
Applying Strauss’ ideas can be a useful way of identifying key conflicts and values within LFTV drama as well as
suggesting intended audience response. This can help to identify ideological messages communicated. Application of
Strauss’ ideas may lead to assumptions about audience response, and does not consider the influence of other elements
such as technical or genre codes on audience response.
Applying Levi-Strauss to Deutschland 83
• What pairs of opposing forces can you identify in the episode?
• What key conflicts are suggested by the binary oppositions?
• Does one half of a pair seem more powerful than the other?
• How is the audience intended to respond to the opposing forces?
• Do the binary oppositions suggest any ideological messages?

Task: Write your own improved version of yesterday’s analysis of binary oppositions
evaluating the usefulness of this theory.

Family/military; danger/safety; control/powerlessness; male/female; masculine/feminine; power/weakness;


honesty/subterfuge; freedom/trapped; secrets/honesty; patriarchal/equality; capitalism or commercialism/socialism;
natural/stylised

Consider these key terms:


ideological position
binary oppositions

Add the evaluation at the end.


Applying Strauss’ ideas can be a useful way of identifying key conflicts and values within LFTV drama as well as
suggesting intended audience response. This can help to identify ideological messages communicated. Application of
Strauss’ ideas may lead to assumptions about audience response, and does not consider the influence of other elements
such as technical or genre codes on audience response.
Postmodernism - Baudrillard
Key Ideas

• Images and signs are now the key feature of our society.
• Postmodernism challenges the established order and calls
into question fixed ideas about identity.
• Hyperreality is the idea that representations are now
more powerful and ‘real’ than reality.
• Hyperreal representations don’t represent reality, instead
they are representations of representations.

One Sentence In postmodern cultures representations are more powerful than


Summary reality, and representations themselves no longer relate to reality.
Applying Baudrillard to Stranger Things
• To what extent does Stranger Things rely on signifiers (props, costume, music) of the 1980s to
represent the time period?
• In what ways does Stranger Things challenge fixed ideas about identity?
• How important are other media texts to the representations in Stranger Things?
Stranger Things can be described as hyperreal. It is a representation that is based on other
media representations. The density of intertextuality that underpins Stranger Things results
in a representation of small town America in the 1980s that is based on media texts of that
era.

The representation of the 1980s in Stranger Things depends on signs – costumes, hair styles,
props, set design, music, pop culture references – creating a hyperreal version of the 1980s.
There is no attempt to represent the lived reality of 1980s America.

Baudrillard’s ideas are a very useful way to analyse how representations are constructed and
the way meaning is made in a media text such as Stranger Things due to its extensive use of
intertextuality and the predominance of signifiers to represent a historical time period. It
does not help to consider LFTV drama specifically as a media form, and it does not consider
the pleasures of hyperreal media texts for audiences.
Intertextuality in Stranger Things
https://youtu.be/wBjgFt6lVHM
https://youtu.be/AwTpsw-ufDA
Applying Baudrillard to Deutschland 83
• To what extent does Deutschland 83 rely on signifiers (props,
costume, music) of the 1980s to represent the time period?
• In what ways does Deutschland 83 challenge fixed ideas
about identity?
• How important are other media texts to the representations
in Deutschland 83?

• Homework Task: Complete your own paragraph, using these


question prompts.

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