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    BISM Template

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    RAJAN SHAHI
    The document summarizes ProCare, a company that creates a holistic healthcare ecosystem using digitally enabled solutions. ProCare proposes a wearable device and app that continuously monitors patient health, collects data, and sends alerts. The motivation is that only 2% of doctors are available in rural India where 68% of people live. The document outlines ProCare's flowchart, Porter Five Forces analysis, technologies used including telehealth and mHealth, the growing mHealth app market, driving factors, customer types, marketing plan, operations including product development, locations, management team roles, and personnel.

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    BISM Template

    Uploaded by

    RAJAN SHAHI
    29 views17 pages
    The document summarizes ProCare, a company that creates a holistic healthcare ecosystem using digitally enabled solutions. ProCare proposes a wearable device and app that continuously monitors patient health, collects data, and sends alerts. The motivation is that only 2% of doctors are available in rural India where 68% of people live. The document outlines ProCare's flowchart, Porter Five Forces analysis, technologies used including telehealth and mHealth, the growing mHealth app market, driving factors, customer types, marketing plan, operations including product development, locations, management team roles, and personnel.

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    The document summarizes ProCare, a company that creates a holistic healthcare ecosystem using digitally enabled solutions. ProCare proposes a wearable device and app that continuously monitors patient health, collects data, and sends alerts. The motivation is that only 2% of doctors are available in rural India where 68% of people live. The document outlines ProCare's flowchart, Porter Five Forces analysis, technologies used including telehealth and mHealth, the growing mHealth app market, driving factors, customer types, marketing plan, operations including product development, locations, management team roles, and personnel.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views17 pages

    BISM Template

    Uploaded by

    RAJAN SHAHI
    The document summarizes ProCare, a company that creates a holistic healthcare ecosystem using digitally enabled solutions. ProCare proposes a wearable device and app that continuously monitors patient health, collects data, and sends alerts. The motivation is that only 2% of doctors are available in rural India where 68% of people live. The document outlines ProCare's flowchart, Porter Five Forces analysis, technologies used including telehealth and mHealth, the growing mHealth app market, driving factors, customer types, marketing plan, operations including product development, locations, management team roles, and personnel.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    ProCare

    Group 9
    Keerthi-PGP/22/278
    Roshni-PGP/22/279
    Rajeshwari-PGP/22/280
    Sharmistha-PGP/22/281
    Jasmeet-PGP/22/282
    WHO WE ARE?
    We create a holistic and effective healthcare eco-system,
    using digitally enabled solutions, transforming the healthcare
    routine from a reactive approach to a pro-active one, thereby
    driving the individuals to become an active participant of their
    own health condition.

    We propose a Wearable device and app that are integrated. The


    wearable continuously monitors the health of the patient, collects
    information and sends the data. The app analyses the data and sends
    an alert message like medication alert or suggestions to the users.
    WHAT IS OUR MOTIVATION

    Our philosophy
    In India only 2% Increased spending on Prevention is better
    doctors available in gym, yoga and also on than cure.
    the countryside where medication.
    68% of the population
    live.

    Due to changing life Increased


    style people are dependency on
    dependent on junk technology.
    food which is making
    them prone to
    diseases.
    FLOWCHART OF AN APPLICATION
    Machine Learning: It is used to analyze
    structured data like imaging, genetic and
    electrophysiology data. In medical terms it
    means to cluster patient’s traits or check
    for probability of diseases.

    Natural Learning Process: Collects


    unstructured data from various sources
    clinical notes and medical journals. This
    data is analyzed by ML.

    Patient is screened through imaging and


    tests and then by using Electronic
    Medical Records
    PORTER FIVE FORCES ON
    DIGITAL HEALTHCARE Low (6/10)
    Depends on the
    uniqueness of the

    INDUSTRY Low (4/10)


    product.

    • Very limited specialist


    • Charge very premium
    High (6/10)
    • Unique technology
    will cost very high Threat of
    • common technology
    used by most
    substitutes
    companies
    High (6/10)
    • High investment
    Bargaining power
    • Innovation of buyers
    • Better technology

    Low (5/10)
    • Unique Product Bargaining power
    • Few market leaders of suppliers
    • Less margins

    Threat of new
    entrants
    Rivalry among existing
    competitors
    TECHNOLOGIES AND INDUSTRIES
    Telehealth care
    Telehealth technology permits the remote diagnoses
    and assessment of patients for remote detection of
    fluctuations in the medical condition so that the
    medications or therapy can be altered accordingly.

    01
    Video Consultation
    02 Video–consultation is a particular
    type of telemedicine that uses
    technology to provide real-time audio
    and visual assessment remotely

    mHealth
    mHealth is a term for mobile health 03
    and used for the practice of medicine
    and welfare supported by mobile 04
    smart devices.

    Wearables Sensors
    Wearable Devices or Equipment were one of the first
    areas where digitization was used initially in health
    care. Ex. heart monitors and pedometers
    MARKET OVERVIEW

    79% of respondents are more likely


    mHealth app market to select a provider who allows
    is projected to reach up to them to conduct healthcare
    US$102.35 billion by interactions either online or on a
    2023.(Deloitte Report) mobile device.(Medical Economics).

    More than 84,000 mHealth app


    mHealth app market existing publishers have released mobile
    CAGR 31%.(Accenture Report) CONTENTS apps.(Research2Guidance)
    TITLE

    28% of the market is occupied by


    48% of healthcare consumers purely digital market players such
    are using mHealth apps, as mHealth app companies and
    compared to just 16% in accelerators.(Research2Guidance)
    2014.(Accenture Report)
    DRIVING FACTORS FOR MARKETING PLAN

    PLATFORM PATIENT
    DEVELOPMENT OR EXPERIENCE AND
    SELECTION ENGAGEMENT

    CARE-MODEL WORKFORCE
    DESIGN READINESS AND
    ENGAGEMENT
    WHO ARE OUR CUSTOMERS?

    MEDIA
    COMMUNITY

    01
    FAMILY
    02
    CAREGIVERS
    FRIENDS

    PHYSICIANS 03
    04
    SOCIAL
    WORKERS/CASE
    MANAGERS
    MARKETING PLAN
    GAMIFICATION – LEADERBOARD
    SCORING SYSTEM
    THE USE OF BEACONS
    INFORMATIONAL BLOG
    MARKET LIMITED FLAGSHIP SERVICES
    .
    MEDICAL CONFERENCES AND SEMINARS

    NEWSLETTERS AND ARTICLES

    CONSORTIUM OF HOSPITALS

    FORMER EMPLOYERS AND ASSOCIATES


    OPERATIONS

    Product
    Development Product
    Requirement Gathering Development
    Prototype Model Selection of Timeline
    Tech-Company/Partners
    Feasibility of Product

    Equipments and Other


    Customer Service Operations Assets
    team Medical Devices
    Team of 4-5 members Sensors
    initially at each location Wearable instruments

    .
    Location &
    Tie-ups with health
    Recruitment
    Top 5 metro cities care firms
    MANAGEMENT TEAM

    Profile/Role Profile/Role

    FOUNDER, MANAGING DIRECTOR AND CHIEF TECHNICAL


    DIRECTOR AND CEO OFFICER

    DIRECTOR CHIEF MARKETING OFFICER

    DIRECTOR AND CHIEF CHIEF CUSTOMER


    MEDICAL OFFICER RELATIONSHIPS MANAGEMENT
    DIRECTOR - HR AND
    DIRECTOR AND CHIEF ADMINISTRATION
    OPERATING OFFICER

    DIRECTOR AND CHIEF


    INFORMATION OFFICER
    PERSONNEL
    TECHNICAL TEAM
    Quality Analyst Project Manager

    Designers Backend
    Developer

    Native Android Business Analyst


    Developer

    Native IOS Developers


    NLP
    Developer
    FINANCIAL ANALYSIS
    AFFLIATE
    FREEMIUM SUBSCRIPTION MARKETING COSTS

    $ $ $ $

    Customers can Access to premium Provide related links of App development


    download app for free features either hospitals or
    Monthly or yearly pharmacies Healthcare experts
    Basic features are free consultation
    subscription model Doctor Referrals
    Monitors changes in Tracks changes and Employee Salaries
    body and reports provides suggestions Advertisements
    Marketing/Promotions/
    Acquisition Expenses

    Rent/ Utilities
    RISKS

    Data Theft/ Privacy Issues Initial Investment Lower Adoption rate Accurate Analysis
    If the security pass of the app As the app is healthcare related, People still prefer traditional Robust systems need to be built
    fails, the data of the customers high investments are required to methods of reactive approach and the model should be well
    might be stolen. make robust systems to provide towards healthcare trained in order to provide advice
    accurate diagnosis
    Thank You

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