Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd
Upload
55 views

Directing

Directing is a key function of management that involves guiding subordinate staff towards organizational goals through instructions, leadership, motivation, and supervision. It encompasses techniques for issuing clear directives, as well as inspiring staff to willingly contribute their best efforts. Elements of directing include supervision, leadership, motivation, and effective communication. Directing is typically performed by top and middle management.

Uploaded by

Asma Saleem
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
55 views

Directing

Directing is a key function of management that involves guiding subordinate staff towards organizational goals through instructions, leadership, motivation, and supervision. It encompasses techniques for issuing clear directives, as well as inspiring staff to willingly contribute their best efforts. Elements of directing include supervision, leadership, motivation, and effective communication. Directing is typically performed by top and middle management.

Uploaded by

Asma Saleem
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 19

HSA 171

CAR
1436/4/30
 Definition

 Functions of Directing

 Elements of Directing
◦ Direction is a function of management performed by top
level management in order to achieve organizational
goals. It is very important and necessary function of
management.
◦ Management has to undertake various activities like,
guide people, inspire and lead them as well as
supervision of their activity is required in order to
achieve desired results.
 Direction consists of the process and

techniques utilized in issuing instructions and

making certain the operations are carried as

originally planned.
 It guides and helps the subordinates to complete the given
task properly and as per schedule.

 It provides the necessary motivation to subordinates to


complete the work satisfactorily and strive to do them best.

 It helps in maintaining discipline and rewarding those who


do well.

 Directing involves supervision, which is essential to make


sure that work is performed according to the orders and
instructions.
Telling people what is to be done and explaining
how to do it.
Issuing instructions and orders to subordinates.
Inspiring them to contribute towards the
achievement of objectives.
Supervising their activities; and
Providing leadership and motivation.
◦ Supervision

◦ Leadership

◦ Motivation

◦ Communication
 Supervision- implies overseeing the work of subordinates by their superiors. It is
the act of watching & directing work& workers.

 Motivation- means inspiring, stimulating or encouraging the sub-ordinates with


passion to work. Positive, negative, monetary, non-monetary incentives may be
used for this purpose.

 Leadership- may be defined as a process by which manager guides and influences


the work of subordinates in desired direction.

 Communications- is the process of passing information, experience, opinion etc


from one person to another.
 Refers to day to day relationship between manager / Superior and his Subordinate.
 It should NOT AIM primarily at fault finding but at education and guidance.

 Definition:
 It’s a management activity which is carried out by SUPERVISORS to
oversee the productivity and progress of employees who report directly
to the supervisors.
◦ It’s essentially an Educational Process.
◦ Educate less qualified or less experienced by better qualified and better
experienced ones.
◦ Supervisors are the key people among managers at different levels. They
are the link between the top and middle management and the workers
Directing (Wide) Supervising (Narrow)

It include motivation, communication,


supervision, training & leadership. It is only one of the elements of
direction.

 Direction is generally at top level.  It is restricted to the lower level


management.

 Generally, direction is related to supervision  He has to deal, guide and lead workers
which is the intermediate link between the directly under his commands.
workers and management

 Direction being at the top level, formulates  Supervision at lower level only for
polices and takes important decision. implementation.

 Financial & non financial incentives.  It cannot provide incentives but if can only
recommend rewards in special case.

 Leads the efforts of medium and lower Level  Efforts of employee under his commands.
executives.
 helps employees to understand their role clearly and perform
effectively.

 It helps in achieving co-ordination and mutual understanding which


in turn, leads to industrial harmony and increased productivity.

 Communication improves managerial efficiency and ensures


cooperation of the staff.

 Effective communication helps in molding attitudes and building up


employees’ morale.

 Communication is the means through which delegation and


decentralization of authorities successfully accomplished in an
organization.
 leadership improves the performance of the employees.
 Leaders can motivate the followers to work and thereby
increase their performance level.
 with continuous support and guidance, leaders are able to
build confidence among the followers, thereby increasing
speed and accuracy and decreasing wastage.
 with friendly and cooperative efforts the leader is able to
build employees’ morale which in turn contribute to higher
productivity.
 with proper motivation there can be maximum utilization of the
factors of production like men, money, material etc.

 if employees are motivated it will reduce employee turnover and


absenteeism.

 motivation fosters a sense of belongingness among the employees


towards the organization and also improves their morale.

 motivation helps in reducing the number of complaints and


grievances.
Highly motivated
people perform better
than unmotivated
people.
1. Providing Financial Rewards:
 In most health services, the major part of the current
budget is spent on salaries and staff benefits.
 Even though, most health staff feel unpaid.
 Better financial rewards can be allowed through:
◦ Increasing other benefits (as: House Allowance)
◦ Providing more supportive services (as: free travels, child care
center,….)
◦ Creating opportunities for merit awards (as: training)
2. Meeting the Needs for Recognition and Status:
 Provision of status symbols; office size, furnishing,
vehicle use, …… etc.
 A leave for staff who have satisfactorily completed
the hard work.
 Praise for good work and use words like “Thank you”,
“You did a good job” …… etc.
 Permission to attend training or conferences.
3. Encourage Team Work & Friendships:
 Team learning during training.
 Create work team within organizational units.
 Reward group performance.
 Encourage social activities.

You might also like