Research and Methodology: Honda Automobiles Vs Hyundai Motor Manufacturing

Research and Methodology
Honda automobiles Vs Hyundai motor manufacturing

Honda automobiles
• History -: Since 1963, Honda has been offering various automobile models and technologies to
the customers worldwide.
• Honda launched the T360 mini truck in 1963 to become the last major domestic automaker to enter
the Japanese automotive market
• Then in 1964, Honda took up the challenge of Formula One with the intent of honing Honda’s
leading edge technology at the pinnacle of racing.
• have been produced globaly since Honda started automobile production in 1963. Honda is
producting now at 34 automobile production operations in 18 countries and territories.
Global models of honda
Global models of Hyundai
Hyundai motor company
• History -: Established in 1967, Hyundai Motor Co. has grown into the
Hyundai Motor Group, with more than two dozen auto-related subsidiaries
and affiliates
• Hyundai Motor — which has seven manufacturing bases outside of South
Korea including Brazil, China, the Czech Republic, India, Russia, Turkey
and the U.S. — sold 4.06 million vehicles globally in 2011
• The timing of Hyundai’s entry into the U.S. market in 1986 was ideal. At
that time, most automobile manufacturers had abandoned the entry-level
market in favor of high-end, high-priced vehicles, leaving a large void in
the market.
DIFFERENCE BETWEEN HONDA AND
HYUNDAI
• Although they both use an "H" as their company logo, Honda
and Hyundai are different companies based out of different
countries.
• Honda is based out of Japan, whereas Hyundai is based out of South Korea
• Honda was established in 1948 by motorcycle builder Soichiro Honda. Honda was already famous
in the motorcycle world, and by the 1970s, he had achieved worldwide fame for the affordable and
fuel-efficient cars the company produced. In the 1960s, Honda made a few small cars and sport
racers, although the company did not take off until the production of the 1973 Civic, which was a hit
with Americans who needed something that used less gas. In 1976, the Accord came out and was
even more popular than the Civic and became the most popular car in the United States in 1989.
• Hyundai Engineering and Construction Company was founded in 1947 by Chung Ju-Yung, and the
company was established as Hyundai Motor Company in 1967. The company exports vehicles to
190 countries throughout the world. Hyundai operates a manufacturing facility off of the coast of
Korea, the Namyang Technology Research Center, eight research centers throughout Korea and
the Hyundai California Design Center. Hyundai's popular vehicles include the Genesis sedan and
the Santa Fe SUV.
HONDA REVENUE
• Honda annual/quarterly revenue history and growth rate from 2006 to 2019. Revenue can be defined as the amount of money a company receives from its
customers in exchange for the sales of goods or services. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to
arrive at net income.Honda revenue for the quarter ending June 30, 2019 was $36.366B, a 1.77% decline year-over-year.Honda revenue for the twelve months
ending June 30, 2019 was $142.341B, a 0.34% increase year-over-year.Honda annual revenue for 2019 was $142.998B, a 3.43% increase from 2018.Honda
annual revenue for 2018 was $138.25B, a 6.19% increase from 2017.Honda annual revenue for 2017 was $130.193B, a 7.43% increase from 2016.
• Revenue in billion Japanese yen
• 2019 2,100.1
• 2018 2,038.7
• 2017 1,716.1
• 2016 1,805.4
• 2015 1,846.6
• 2014 1,663.6
• 2013 1,339.5
• 2012 1,348.8
• 2011 1,288.1
• 2010 1,140.2
• 2009 1,411.5
• 2008 1,558.6
Hyundai Revenue
• Hyundai reported sales revenue of 87.1 (24.4% growth from 2011) billion U.S. dollars in 2018.
Founded in 1967, Hyundai would go on to manufacture the first South Korean car and have the
largest automotive factory in the world in terms of units produced. The passenger car segment is
the largest contributor to Hyundai's revenue.
• Hyundai Motor Company's sales revenue in FY 2011 to FY 2018 (in billion U.S. dollars)
Sales revenue in billion U.S. dollars
• 2018 87.13
• 2017 86.74
• 2016 84.28
• 2015 82.76
• 2014 80.33
• 2013 78.58
• 2012 76.02
• 2011 70.02
Honda – Future vision and mission
• Serve people worldwide with the“joy of expanding their life’s potential”

• In order to quickly respond and overcome rapid changes in our business environment, we set the
direction we will take next and establish it as our vision.
• We first clarified the two key elements of the Vision – the “Universal Passion of Honda” and the
“Strengths of Honda.”
• Universal Passion of Honda
• Value proposition:To provide products and services that expand people’s dreams and potential.・
• Corporate attitude:Our approach to taking on new challenges while being driven by a strong
passion to realize our value proposition
• Strengths of Honda・
• Existing strengths of Honda:Strength in manufacturing a broad range of products including
motorcycles, automobiles and power productsStrength in earning 28 million customers per year in
markets around the world
Hyundai - Future vision and mission
• HMMA Mission Statement -: To create exceptional automotive value for our
customers by harmoniously blending safety, quality and efficiency. With
our diverse team, we will provide responsible stewardship to our
community and environment while achieving stability and security now and
for future generations.
• Partnered with CISCO for future electric vehicles.
• Signed a prototype for water based engines.
• Budget friendly electric cars.
Conclusion
• Altough we can see that hyundai has made more revenue in last few
years than honda but honda is more luxurious brand and costly than
compared to hyundai .
• Honda is doing well In sedan cars buts failed to achieve market in
hatchback and Suv’s but whereas on the other hand hyundai
generates it’s major revenue from hatchback and suv’s.
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Research and Methodology

Honda automobiles Vs Hyundai motor manufacturing

• Serve people worldwide with the“joy of expanding their life’s potential”

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