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    Oyo VS MMT

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    Madhusmita pattnaik
    The document provides a comparison of OYO and MMT, two major hotel chains in India. It includes their revenue figures, target customers, and SWOT analyses. It notes that OYO generates 93% of its revenue from word-of-mouth marketing and has seen strong growth in India and worldwide. MMT's annual revenue is $642.3 million and it targets males, couples, and older travelers. The SWOT analyses identify strengths like standardization for OYO and service quality as a weakness for MMT.

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    Oyo VS MMT

    Uploaded by

    Madhusmita pattnaik
    85 views11 pages
    The document provides a comparison of OYO and MMT, two major hotel chains in India. It includes their revenue figures, target customers, and SWOT analyses. It notes that OYO generates 93% of its revenue from word-of-mouth marketing and has seen strong growth in India and worldwide. MMT's annual revenue is $642.3 million and it targets males, couples, and older travelers. The SWOT analyses identify strengths like standardization for OYO and service quality as a weakness for MMT.

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    OYO VS MMT

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    The document provides a comparison of OYO and MMT, two major hotel chains in India. It includes their revenue figures, target customers, and SWOT analyses. It notes that OYO generates 93% of its revenue from word-of-mouth marketing and has seen strong growth in India and worldwide. MMT's annual revenue is $642.3 million and it targets males, couples, and older travelers. The SWOT analyses identify strengths like standardization for OYO and service quality as a weakness for MMT.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    85 views11 pages

    Oyo VS MMT

    Uploaded by

    Madhusmita pattnaik
    The document provides a comparison of OYO and MMT, two major hotel chains in India. It includes their revenue figures, target customers, and SWOT analyses. It notes that OYO generates 93% of its revenue from word-of-mouth marketing and has seen strong growth in India and worldwide. MMT's annual revenue is $642.3 million and it targets males, couples, and older travelers. The SWOT analyses identify strengths like standardization for OYO and service quality as a weakness for MMT.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

     Present by : Madhusmita Pattnaik

     Regd No : 1806102044
    1 • Company Profile
    2
    • Revenue

    3 • Target Customers

    4 • SWOT Analysis of OYO

    5 • SWOT Analysis of MMT

    6 • Service Delivery of OYO & MMT

    7 • OYO Is different from MMT

    8
    • Feedback Please

    9 • THANKYOU
    OYO MMT
     93% revenue from word to
     Annual revenue is about
    mouth marketing. $642.3 million.
     3X growth in India and 3.5X
     Revenue increased by 30%
    worldwide.
     $15 million in Q3FY18
     54% improvement
     Acc. to 2019 report
     From 120cr to 4921 cr from
    company is in loss of 34.8%
    FY 2018
    OYO MMT
     Business Executive  Males living in
    {frequent , technology , savvy ,pocket metro{bachelor,
    friendly , but no compromise on age 24 to 44}.
    luxury}
     Newly wedded couple
     Back packers
     Income more than 30,000
    { very frequent , extremely business
    conscious , quality cannot be  Deal hunter customer
    compromised}
     Travel freak customer
     Couples
     Old age people{pilgrims
    {for both married and unmarried}. visit}
    • Standardization • Poor service
    • Growing network quality
    • Innovating • Tight margins
    • Subsidized hotel • Strategy of co
    branding
    stay
    • No original
    strength weakness property

    opportunity threat
    • Growing
    demands for • Competition
    aggregation • Safety concern
    • Focus on budget
    accommodation
    Weakness
    Strength High attrition rate
    Opportunity
    Threats
    Good returns on in workforce Decreased cost of
    transportation Growing
    capital Financial planning strength of local
    expenditure is not done New trends in distributors.
    Reliable suppliers properly customer
    behavior Rising raw
    High skilled work Limited success material
    force outside core New environment
    policy Competitors
    Customer business
    new policy
    satisfaction Organization core
    competency
    Strong dealer
    community
    OYO MMT
     Follows “Full stack model”  Follows “OTA” model
     It provides what it shows in  It provides attractive
    app and gives discount on discounts through special
    special occasion packages
     Invest on customer  Invest on demand of
    experience customer
     Couple friendly  Travel freak friendly
     Hotel chain business  Total travel packages and
    trip business

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