Failure of Nokia
Failure of Nokia
Failure of Nokia
Nokia
By: Umair Khan
Why Nokia failed?
One of the giants in mobile manufacturers
sold itself to Microsoft. Is it a sign of failure or
its inability to maintain a firm. No doubt its a
failure to properly manage.
Opportunities Threats
Year 2007:
June 29
Apple launches iPhone 3s.
Redefines smart phone and challenges category
leaders like BlackBerry and Nokia.
Year 2008
March
Micromax sets up handset business in India.
September
Samsung launches Omnia. Becomes dominant in touch
screen phones globally.
Year 2009
June
Android enters in market with HTC Magic at Rs 29,990.
Year 2010
June
Samsung launched Galaxy S in India at Rs 31,500,
its first smart phone.
Later, Galaxy-3 (Rs 12,300) & Galaxy-5 (Rs
10,200).
Samsung's smart phone sales surge.
August 30
Nokia launches C1 & C2—dual SIM phones.
Nokia market share in India for 2010 (Jan-Sept),
according to IDC, crashes to 32.9%
Year 2011
February
Nokia announces Microsoft patnership, but it takes 8-9
months to unveil products.
December
Nokia's Lumia 800 (Rs 29,000)
Lumia 710 (Rs 19,000) launched.
Samsung's cheapest Galaxy at `7,830; strengthens position in
the low-end smartphone space.
Year 2012
January
Nokia fights back. Launches first Asha, 200 for Rs 4,400. It is
its first QWERTY dual-SIM device. Strong product, but dual-
sim market is past its peak.
June
Full-Touch Asha 305 launched. Nokia claims it's largest-selling
smartphone; but rivals and some tracking agencies don't
consider Asha a smartphone.
September
Nokia Market share is 22.2 % and 19.2% in smartphones.
November
iPhone 5 launched.
December
Samsung's Galaxy sales count crosses 1 crore.
Year 2013
Nokia's market share dwindles down to 7-9% as per IDC Asia
Pacific Mobile Tracker in Q4 2012.
March
Lumia 520 (Rs 10,000) launched but Samsung, Micromax move
ahead.
Conclusion
Thank
you