Public Communication
Public Communication
Public Communication
PICTURES?
PUBLIC
COMMUNICATION
CHRISTIAN P. CEŇIDOZA
Reporter
PUBLIC COMMUNICATION
It is also called “impersonal
communication”, may involve a
salesman and a customer, a priest and
a parishioner, or a policeman and a
lost child.
It involves communication over a
large group of people.
Communication is categorized as
public communication because it
targets a large, diverse audience
which can either be in real time,
recorded messages, or delayed
broadcast, among other media.
In public communication, a party speaks
to a group of people. The same is true of
public written communication, where a
party writes a message for a small or
large group. It involves communication
between a speaker and an audience. This
audience may range from just few
people to thousands or even millions of
people.
The aim of the speaker is usually to
inform or to persuade the audience to
act, buy, or think in a certain way.
The speaker or writer may ask
questions, and engage the audience in
a discussion, but the dynamics of the
conversation are distinct from the
group communication, where
different rules apply.
EXAMPLES OF PUBLIC
COMMUNICATION
Public Speaking Events
State of the Nation Address
EXAMPLES OF PUBLIC
COMMUNICATION
Political Debates
EXAMPLES OF PUBLIC
COMMUNICATION
Church Sermons
MASS COMMUNICATION
It is the process of exchanging
information through mass media to
large segments of the population.
In other words, mass communication
refers to imparting and exchanging
information on a large scale to a
wide range of people.
It includes television, radio, social
media, and print media.
EXAMPLES OF MASS
COMMUNICATION
News
EXAMPLES OF MASS
COMMUNICATION
Commercial advertising
EXAMPLES OF MASS
COMMUNICATION
Political Campaigning
EXAMPLES OF MASS
COMMUNICATION
Print media