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    Mass Media Fss Report

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    Tuesday Sacdalan
    This document discusses mass media and communication. It defines communication as the exchange of information and expression of feelings that can lead to understanding. Communication can be verbal, involving spoken or written words, or non-verbal through signs, symbols, gestures, etc. Mass media refers to means of communication that reach large numbers of people and includes print, recordings, cinema, radio, television, and the internet. The document outlines the roles of mass media in modern society, including informing, educating, and entertaining the public, as well as shaping politics as a gatekeeper and scorekeeper, watching for scandals, and influencing economics and social perceptions.

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    Mass Media Fss Report

    Uploaded by

    Tuesday Sacdalan
    34 views29 pages
    This document discusses mass media and communication. It defines communication as the exchange of information and expression of feelings that can lead to understanding. Communication can be verbal, involving spoken or written words, or non-verbal through signs, symbols, gestures, etc. Mass media refers to means of communication that reach large numbers of people and includes print, recordings, cinema, radio, television, and the internet. The document outlines the roles of mass media in modern society, including informing, educating, and entertaining the public, as well as shaping politics as a gatekeeper and scorekeeper, watching for scandals, and influencing economics and social perceptions.

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    Mass media

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    This document discusses mass media and communication. It defines communication as the exchange of information and expression of feelings that can lead to understanding. Communication can be verbal, involving spoken or written words, or non-verbal through signs, symbols, gestures, etc. Mass media refers to means of communication that reach large numbers of people and includes print, recordings, cinema, radio, television, and the internet. The document outlines the roles of mass media in modern society, including informing, educating, and entertaining the public, as well as shaping politics as a gatekeeper and scorekeeper, watching for scandals, and influencing economics and social perceptions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    34 views29 pages

    Mass Media Fss Report

    Uploaded by

    Tuesday Sacdalan
    This document discusses mass media and communication. It defines communication as the exchange of information and expression of feelings that can lead to understanding. Communication can be verbal, involving spoken or written words, or non-verbal through signs, symbols, gestures, etc. Mass media refers to means of communication that reach large numbers of people and includes print, recordings, cinema, radio, television, and the internet. The document outlines the roles of mass media in modern society, including informing, educating, and entertaining the public, as well as shaping politics as a gatekeeper and scorekeeper, watching for scandals, and influencing economics and social perceptions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 29

    MASS MEDIA &

    COMMUNICATION

    Presented by:
    Rosemarie G. Inojales
    What is communication?
    The word “Communication” is derived from the
    two Latin words 'Communis' and ‘Communicare'.

    Communis means common, communiality or


    sharing. While, communicare means make
    something common.
    Communication (According to
    Merriam Webster)

    “The act or process of


    using words, signs, sounds
    or behaviors to express
    your ideas, thoughts, and
    feelings to someone else.”

    4
    Communication (According to
    Cambridge)

    “The exchange of
    information and expression
    of feeling that can result in
    understanding,”

    5
    What are the two basic types of
    communication?
    TWO BASIC TYPES OF COMMUNICATION

     Verbal Communication
    oral and written
     Non Verbal Communication
    signs, symbols, colors,
    gestures, body language, facial
    expression

    7
    Process of Communication

    8
    Process of Communication

    9
    Process of Communication

    10
    Process of Communication

    11
    What is effective
    communication?
    Effective Communication is about
    understanding the emotions and
    behind the information.
    What is mass media?
    Mass means a large number of people
    or objects crowded together.
    Media refers to the means of
    communication.
    Mass media is communication
    that reaches and influences a
    large number of people
    What are the types of mass
    media?
    TYPES OF MASS MEDIA

     Print
     Recordings
     Cinema
     Radio
     Television
     Internet
     Mobile phones

    18
    Roles of Mass Media in Modern
    Society about Social, Economic
    and Political Issues.
    Function of Mass Media

     To inform
     To educate
     To entertain

    20
    Role of Mass Media in Politics

    1. Gatekeeper
    - public agenda or issues that
    people pay attention to.

    21
    Role of Mass Media in Politics

    2. Scorekeeper
    - tracking and making political
    reputations

    22
    Role of Mass Media in Politics

    3. Watchdog
    - exposing scandals

    23
    Role of Mass Media in Economic

    24
    Role of Mass Media in Economic

    25
    Role of Mass Media in Economic

    26
    Role of Mass Media in Social

     Shaping public perceptions on important issues

    27
    Role of Mass Media in Social

     Shaping modern culture (belief, values, traditions)

    28
    Thank you!

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