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INTERNET
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WHAT IS INTERNET ADVERTISEMENT?
Internet advertising is a set of tools for

delivering promotional messages to
people worldwide using internet as a
global marketing platform.
DISPLAY ADVERTISING
Display advertising is advertising on

websites or apps or social media
through banners or other ad formats
made of text, images, flash, video,
and audio. The main purpose
of display advertising is to deliver
general advertisements and brand
messages to site visitors.
Web banner advertising
Web banners or banner ads typically are graphical ads displayed within a web page. Many
banner ads are delivered by a central ad server.
Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other
interactive elements using Java applets, HTML5, Adobe Flash, and other programs.
Frame ad (traditional banner)

Frame ads were the first form of web banners. The colloquial usage of "banner ads" often refers
to traditional frame ads. Website publishers incorporate frame ads by setting aside a particular
space on the web page. The Interactive Advertising Bureau's Ad Unit Guidelines proposes
standardized pixel dimensions for ad units.
Pop-ups/pop-unders
A pop-up ad is displayed in a new web browser window that opens above a website visitor's
initial browser window. A pop-under ad opens a new browser window under a website visitor's
initial browser window. Pop-under ads and similar technologies are now advised against by
online authorities such as Google, who state that they "do not condone this practice"
Floating ad
A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed over the
requested website's content. Floating ads may disappear or become less obtrusive after a pre-set time
period.
Expanding ad
An expanding ad is a rich media frame ad that changes dimensions upon a predefined condition, such
as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's
mouse movement over the ad. Expanding ads allow advertisers to fit more information into a restricted
ad space.
Trick banners
A trick banner is a banner ad where the ad copy imitates some screen element users commonly
encounter, such as an operating system message or popular application message, to induce ad
clicks.[37] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form
of bait-and-switch.[38][39] Trick banners commonly attract a higher-than-average click-through rate, but
tricked users may resent the advertiser for deceiving them.
News Feed Ads

"News Feed Ads", also called "Sponsored Stories", "Boosted Posts", typically exist on social media
platforms that offer a steady stream of information updates ("news feed") in regulated formats (i.e. in
similar sized small boxes with a uniform style). Those advertisements are intertwined with non-
promoted news that the users are reading through. Those advertisements can be of any content, such
as promoting a website, a fan page, an app, or a product.
SOCIAL MEDIA MARKETING
Social media marketing is commercial promotion

conducted through social media websites. Many
companies promote their products by posting frequent
updates and providing special offers through their social
media profiles.Videos, interactive quizzes, and
sponsored posts are all a part of this operation. Usually
these ads are found on Facebook, Instagram, Twitter,
and Snapchat.
MOBILE ADVERTISING
Mobile advertising is ad copy delivered

through wireless mobile devices such
as smartphones, feature phones, or tablet
computers. Mobile advertising may take the
form of static or rich media display ads, SMS
(Short Message Service) or MMS (Multimedia
Messaging Service) ads, mobile search ads,
advertising within mobile websites, or ads
within mobile applications or games (such as
interstitial ads, "advergaming," or application
sponsorship).
EMAIL ADVERTISING
Email advertising is ad copy comprising an entire

email or a portion of an email
message.[26]:22 Email marketing may be
unsolicited, in which case the sender may give
the recipient an option to opt out of future emails,
or it may be sent with the recipient's prior
consent (opt-in). Businesses may ask for your
email and send updates on new products or
sales.
BENEFITS
• The low costs of electronic communication reduce the cost of displaying online
advertisements compared to offline ads. Online advertising, and in particular social media,
COST provides a low-cost means for advertisers to engage with large established communities
• Online advertisers can collect data on their ads' effectiveness, such as the size of the
potential audience or actual audience response, how a visitor reached their
advertisement, whether the advertisement resulted in a sale, and whether an ad actually
MEASURABILITY loaded within a visitor's view
• Advertisers have a wide variety of ways of presenting their promotional messages, including
the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also
FORMATTING can be interactive.
• Once ad design is complete, online ads can be deployed immediately. The delivery
of online ads does not need to be linked to the publisher's publication schedule.
Furthermore, online advertisers can modify or replace ad copy more rapidly than
SPEED their offline counterparts.
• Online advertising can reach nearly every global market, and online advertising
influences offline sales.
COVERAGE
• Publishers can offer advertisers the ability to reach customizable and narrow market
segments for targeted advertising. Online advertising may use geo-targeting to
display relevant advertisements to the user's geography. Advertisers can customize
TARGETTING each individual ad to a particular user based on the user's previous preferences
CONCERNS
Fraud on the
SECURITY CONCERNS BANNER BLINDNESS
advertiser
• According to a US • Eye-tracking studies • There are numerous
Senate investigation, have shown that ways that advertisers
the current state of Internet users often can be
online advertising ignore web page overcharged for
endangers the zones likely to their advertising
security and privacy contain display ads
of users (sometimes called
"banner blindness"),
and this problem is
worse online than in
offline media
PRIVACY CONCERNS Trustworthiness of advertisers SPAM
• The collection of user • Scammers can take • The Internet's low cost of
information by publishers advantage of consumers' disseminating advertising
and advertisers has raised difficulties verifying an online contributes to spam,
consumer concerns about persona's especially by large-
their privacy.[31][64] Sixty identity,[102]:1 leading to scale spammers. Numerous
percent of Internet users artifices like phishing (where efforts have been
would use Do Not Track scam emails look identical undertaken to combat
technology to block all to those from a well-known spam, ranging from
collection of information if brand owner)[103] and blacklists to regulatorily-
given an confidence schemes like required labeling to content
opportunity.[96][97] Over half the Nigerian "419" scam filters, but most of those
of all Google and Facebook efforts have adverse
users are concerned about collateral effects, such as
their privacy when using mistaken filtering.
Google and Facebook,
according to Gallup.
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INTERNET

Internet advertising is a set of tools for

Display advertising is advertising on

Frame ad (traditional banner)

News Feed Ads

Social media marketing is commercial promotion

Mobile advertising is ad copy delivered

Email advertising is ad copy comprising an entire

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