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Group 7 - CRISIL

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CRISIL:DESIGNING A COMPELLING EMPLOYEE

VALUE PROPOSITION
By Group 7:
A B Samhitha-H001-19
Arna Bairagi-H005-19
Godi Sreemitra-H012-19
Khushboo Aggarwal-H019-19
Vagisha Alok-H064-19
Vivek Singh Rana-H067-19
HRM Challenges faced by CRISIL
Dissatisfaction among employees as compensation structure is relatively low compared to other entities in
finance and banking sector.

Attrition of middle level talent who would acquire relevant work experience and leave crisil for employment
with financial institution, banks and start-ups.

Lack of uniform employee experience across various locations. A better onboarding and physical HR
presence required at specific centers.

Unsatisfactory/Unclear career progression path. Despite the efforts taken to improve the overall work
experience for the employees, there was a feeling that the career progression paths mapped out were not
clear enough and the growth opportunities were curtailed.

Policies to improve work-life balance in the company.


CRISIL EVP elements that would appeal to
current and potential employees
Through employee engagement surveys, exit interviews and focus
group discussions, CRISIL's team collected the following EVP themes:
• Job content
• Work environment
• CRISIL as a strong brand
• Great leadership team
• Growth and development opportunities-ample and diverse
• Training opportunities
• Rewarding high performers
Communication of EVP to current and potential
employees:

Cascade sessions-EVP CRISIL connect-intranet


CRISIL Edge-publish
development process, platform for
employee interviews and
introduced the EVP themes, communication regarding
share stories and leadership
activity based learning cascade sessions and post
views
around each theme. vacancies.

CRISIL cafeteria-career
fair
Suggestions for EVP Communication
Pre application experience
• CRISIL website-A major communication medium of the company's EVP to current and
potential employees
• Career websites, company website and employer reviews in various sites like glassdoor
• Referral program-Employees are the biggest ambassadors of EVP
• Social media marketing campaigns aligned to EVP and career fair events attracting the
top talent to achieve meritocracy
Application experience:
• Interview process and Hiring manager behavior in alignment with EVP
• Reject/Accept communication, Decision experience-Positive Ecosystem to influence
joining decision
• Feedback of the interview experience, Employer branding
• Follow up
Post Selection experience
• Offer letter ,induction, reward and recognition schemes
• Pre boarding, First day and onboarding experience
• Training and interaction with leadership team experience
• Video testimonials by new employees about their interview experience and old
employees about the most liked factor in the company so far
• The EVP can be launched in the annual communication meet by senior leaders. For
enhancing believability, powerful medium of storytelling can be used to explain various
facets of EVP elements
• Symbolic representation (logo or mascot) and a catchy tagline will help in easy recall
for employees
• Day long activities explaining people practices and offerings in the company.
• Pleasant Experience for prospects, existing and exiting employees Interview
Current EVP statements of CRISIL
Suggestions for EVP
• CRISIL should position itself as a preferred employer competing with
organizations across industries
• Compensation should be on par with the industry scenario to achieve
meritocracy
• A Standardized HR system and improved onboarding process in place would
help achieve uniform employment experience across different locations
• Are the current EVP statements or the exercises conducted sufficiently
compelling?
Yes , to an extent.
• Revamping of the performance appraisal system- Move away from Bell curve to
alternate appraisal systems. Create culture of openness and transparency in the
appraisal systems
• An attractive remuneration package to the employees. For example providing car
purchase policy ,ESOPS etc.
• Employers can provide the facilities to encourage work life balance for employees:
Exercise access, Childcare services, Company outings, Work from home, Keep an eye
out for burnouts, Sabbaticals, Embrace flexitime, Support telecommunicating,
Encourage efficient work, not more work, Encourage innovation
• Happiness Quotient as a measurement parameter at work
Some examples of EVP statements that would apply to CRISIL:
• Experience certainty
• Abundant Learning opportunity
• At CRISIL ,we excel
• We care about our employees
Employee Value Proposition
CRISIL is the first and the best firm of rating business in India. CRISIL is
diversified into many fields and became a dominant player in banking, financial
services and infrastructure sector. At CRISIL, recognition , growth and reward for
performance is encouraged at the early stage of career.
Join us to explore various options within the organization globally and grow up the
career ladder. Employees are our valuable assets and are treated as family. Your
needs are taken care with utmost importance.
Work Culture in CRISIL gives employees freedom for innovation by open and
supportive communication by peers and leadership team. Right from the
onboarding we have excellent learning opportunities with the best in the industry.
Grab your chance to strive for excellence and make an impact on financial markets
globally.
THANK YOU

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