Lesson 7 Media and Globalization

2020
Lesson 7:
MEDIA AND GLOBALIZATION
by: Rosel Joy A. Provido
Note: Please read this alongside the reference book which I provided.
20XX
1. Globalization Films made in Hollywood are

entails the spread of shown not only in the U.S.A
various cultures. but also in other cities across
the globe.
South Korean rapper Psy’s

song “Gangnam Style” may
have been about a wealthy
suburb in Seoul, but its
listeners included millions
who have never been or may
never go to Gangnam. Some
MEDIA AND GLOBALIZATION 2
of them may not even know
20XX
2. Globalization also For example, the notion of the

involves the spread of rights of lesbian, gay, bisexual
ideas. and transgender (LGBT)
communities is spreading
across the world and become
more widely accepted.
Similarly, the conservative
Christian Church that opposes
these rights moves from places
like South America to Korea and
to Burundi in Africa.

20XX
Globalization relies on
media as its main
conduit for the spread
of global culture and
ideas. Today, TV programs social
media, books, magazines,
and the like have made it
easier for advocates to reach
larger audiences.
There is an intimate
relationship between
globalization and media
which must be unraveled to
20XX
Media – a means of conveying something, such as

channel of communication.
Print Media Broadcast Media
Books Radio
Magazines Film
Television
Newspapers
Digital Media
Internet
Mobile Mass Communication 5
Media and Its
Functions
Media theorist Marshall McLuhan McLuhan added: “different media

declared: “the medium is the simultaneously extend and
message” amputate human senses.”
• He did not mean that ideas or messages • New media may expand the reach of
are useless and do not affect people. communication, but they also dull the
• Rather, his statement was an attempt to users’ communicative capacities.
draw attention to how media, as a form of
technology, reshapes societies.
• Thus, television is not a simple bearer
of messages, it also shapes the social
behavior or users and reorient family
behavior.

20XX
The Global Village and Cultural Imperialism

McLuhan used his 20XX
analysis of
technology to
examine the
impact of
electronic media.
He declared that television
was turning the world into a
“global village.” He meant
that, as more and more
people sat down in front of
their television sets and
listening to the same
stories, their perception of
the world would contract.

Media scholars
further grappled
with the challenges
of a global media Commentators believed
culture. that media globalization
They argued that as global coupled with American
media spread, people from
all over the world would hegemony would create a
begin to watch, listen to, form of cultural imperialism
and read the same things.
whereby American values
and culture would
overwhelm all others.

In 1976, media critic 20XX
Herbert Schiller argued
that not only was the
world being Americanized,
but that this process also
led to the spread of
“American” capitalist
values like consumerism.

Similarly, for John
Tomlinson, cultural 20XX
globalization is simply a
euphemism for “Western
cultural imperialism” since
it promotes
“homogenized,
Westernized, consumer
culture.”

Critiques of Cultural Imperialism 20XX
Ignored the fact that Has been belied by the renewed Asian brands have provided
strength of regional trends. stiff competition.
media messages are
not just made by For example, Asian culture has Philippine's Jollibee claims to be
producers, proliferated worldwide through number one choice for fast food
they are also consumed by
the globalization of media in Brunei and not McDonalds.
audiences.
Globalization will remain an Globalization leaves room Globalization leaves room

uneven process for dynamism. for cultural change.
It will produce inequalities.

Social Media: Benefits & Negative
Effects 20XX
Form of communication Enabled users to be Democratic Potential

consumers and producers of
information simultaneously Most evident in 2011 during
the wave of uprisings known
as the “Arab Spring”
“Splinternet” &
“Cyberbalkanization” Fake News Global Online Propaganda
Refer the various bubbles people place
themselves in when they are online. For
example, in the Philippines, the division
of “DDS/Dutertards” and “Dilawan”.

20XX
Social Media and the Creation of Cyber

Ghettoes

By now, very few
media scholars
argue that the
world is becoming While Western culture
culturally
remains powerful and media
homogenous.
Apart from the nature of production is still controlled
diverse audiences and by a handful of powerful
regional trends in cultural
production, the internet Western corporations, the
and social media are internet, particularly the
proving that the
globalization of culture
social media, is challenging
and ideas can move in previous ideas about media
different directions. and globalization.

Conclusion
This lesson showed that different media have
diverse effects on globalization processes.
Though people may individually try to keep out of Facebook or Twitter, for example, these
media will continue to engender social changes. Instead of fearing these changes or
entering a state of moral panic, everyone must collectively discover ways of dealing with
them responsibly and ethically.
Presentation Title 16
Learning Activity
Deadline: March 30, 2020
Note: This will serve as your 1st Quiz for the Pre-Final
Period.
Question: What strategies can you use to distinguish

between fake and factual information on the
internet?
Your answer should be handwritten in a yellow paper. It should not be more

than two pages. You can scan or take a picture of it and submit it in our
google classroom. You can also send it through Facebook messenger in our
respective chat groups. Again, do not PLAGIARIZE your work.
Otherwise, I will mark you ZERO.
Presentation Title 17
2020
THANK YOU!

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2020

1. Globalization Films made in Hollywood are

South Korean rapper Psy’s

2. Globalization also For example, the notion of the

MEDIA AND GLOBALIZATION 3

Media – a means of conveying something, such as

Print Media Broadcast Media

Media theorist Marshall McLuhan McLuhan added: “different media

MEDIA AND GLOBALIZATION 6

The Global Village and Cultural Imperialism

MEDIA AND GLOBALIZATION 7

MEDIA AND GLOBALIZATION 8

MEDIA AND GLOBALIZATION 9

MEDIA AND GLOBALIZATION 10

MEDIA AND GLOBALIZATION 11

Globalization will remain an Globalization leaves room Globalization leaves room

MEDIA AND GLOBALIZATION 12

Form of communication Enabled users to be Democratic Potential

MEDIA AND GLOBALIZATION 13

Social Media and the Creation of Cyber

MEDIA AND GLOBALIZATION 14

MEDIA AND GLOBALIZATION 15

Question: What strategies can you use to distinguish

Your answer should be handwritten in a yellow paper. It should not be more

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