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    The Media and The Literacies:: Media Literacy, Information Literacy, Digital Literacy

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    Luisa Francisco
    This document discusses various types of literacies including media literacy, information literacy, and digital literacy. It provides definitions for each type of literacy and compares media and information literacy. Media literacy involves accessing, understanding, critically evaluating, and creating media content. Information literacy requires recognizing when information is needed, locating, evaluating, and using information to solve problems. Digital literacy focuses on presenting, evaluating, and organizing information using digital tools and resources. The document also discusses emerging concepts like multicultural literacy, reproduction literacy, and multimodal literacy. It notes how the line between media consumers and producers is blurring as more people create and share content online.

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    The Media and The Literacies:: Media Literacy, Information Literacy, Digital Literacy

    Uploaded by

    Luisa Francisco
    94 views23 pages
    This document discusses various types of literacies including media literacy, information literacy, and digital literacy. It provides definitions for each type of literacy and compares media and information literacy. Media literacy involves accessing, understanding, critically evaluating, and creating media content. Information literacy requires recognizing when information is needed, locating, evaluating, and using information to solve problems. Digital literacy focuses on presenting, evaluating, and organizing information using digital tools and resources. The document also discusses emerging concepts like multicultural literacy, reproduction literacy, and multimodal literacy. It notes how the line between media consumers and producers is blurring as more people create and share content online.

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    This document discusses various types of literacies including media literacy, information literacy, and digital literacy. It provides definitions for each type of literacy and compares media and information literacy. Media literacy involves accessing, understanding, critically evaluating, and creating media content. Information literacy requires recognizing when information is needed, locating, evaluating, and using information to solve problems. Digital literacy focuses on presenting, evaluating, and organizing information using digital tools and resources. The document also discusses emerging concepts like multicultural literacy, reproduction literacy, and multimodal literacy. It notes how the line between media consumers and producers is blurring as more people create and share content online.

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    Download as ppt, pdf, or txt
    94 views23 pages

    The Media and The Literacies:: Media Literacy, Information Literacy, Digital Literacy

    Uploaded by

    Luisa Francisco
    This document discusses various types of literacies including media literacy, information literacy, and digital literacy. It provides definitions for each type of literacy and compares media and information literacy. Media literacy involves accessing, understanding, critically evaluating, and creating media content. Information literacy requires recognizing when information is needed, locating, evaluating, and using information to solve problems. Digital literacy focuses on presenting, evaluating, and organizing information using digital tools and resources. The document also discusses emerging concepts like multicultural literacy, reproduction literacy, and multimodal literacy. It notes how the line between media consumers and producers is blurring as more people create and share content online.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    of 23

    THE MEDIA AND THE LITERACIES:

    MEDIA LITERACY, INFORMATION LITERACY,


    DIGITAL LITERACY

    Article author : Tibor Koltay


    Szent István University, Jászberény, Hungary

    Prepared by:
    Doaa Mohamed Fathallah
    Outline
    • Introduction
    • What is LITERACY ?
    • Media literacy
    • Information literacy
    • Digital literacy
    • Comparison bet. Media & Information literacy
    • Multicultural literacy
    • Emerging technology literacy
    • Reproduction literacy
    • Multimodal literacy
    • Consumers and producers
    • conclusion
    • Video
    • Questions
    Introduction
    • In Digital era : we are using digital media
    • Information : is available in large amounts
    through many tools especially digital ones.
    • Marshall McLuhan is a famous scientist in the
    field of media who said that : “the world has
    become a global village“.
    village
    • Media influences: perceptions, beliefs and
    attitudes.
    • Media consumption: depends on user
    communication and the availability of digital
    products.
    What is LITERACY ?

    Literacy is the state of being able to


    read and write ( Longman dictionary )

    Literacy includes visual , electronic


    and digital forms of communication.
    Media literacy
    Media literacy is the ability to:
    •access the media
    •understand
    •critically evaluate media content
    •create communications / produce messages

    •Media literacy cares about how people comprehend,


    interpret , analyze and compose media messages.

    Example : Facebook , website or blog ……passive or active audience


    Egyptian Army (sms) in the revolution
    Q
    Media literacy
    • Children and youth especially adolescents
    exposed to a large amount of media messages
    for entertainment through television, internet, music,
    movies and videogames.
    • Therefore Media literacy plays a role in the
    socialization when children and youth exposed to
    these messages.

    Entertainment leads to socialization

    • There is a need to understand the media work and


    citizens should know the political, ideological,
    economic and cultural dimensions of media.
    Video

    Assignment Media Literacy (elementary school intro) .mp4

    OR

    http://www.youtube.com/watch?v=IysHjKE2D-Y
    Information literacy
    Means To :
    Recognize when information is needed
    Identify
    Locate
    Think critically
    Evaluate
    Use information to solve a problem

    Note: Ward argument (2006) states that


    info. Lit. includes media lit.
    Information literacy
    Digital literacy
    Includes :
    The presentation of information

    The evaluation of information

    The organization of information


    Through :
    The usage of digital tools &
    digital resources.
    Digital literacy
    Comparison
    Information literacy Media literacy Simil. &
    diffe.
    Requires analytic skills Requires analytic skills S
    Critical evaluation Critical evaluation to the S
    media messages
    Sometimes based on New media doesn’t but D
    traditional conceptions media lit. can improve
    traditional print lit. skills
    Interpret complex Disputable valid D
    communicative situations (not sure)
    Soft applied discipline No attempt D

    Not found Commercial communication D


    (advertising)
    Requires technology unclear in media lit. D
    mediated
    Multicultural literacy
    • Is the ability to
    Acknowledge
    compare
    contrast
    appreciate commonalities and differences in
    cultural behaviors beliefs and
    values, within and between
    cultures.

    Q
    Emerging technology literacy
    • Is the ability to:
    adapt
    understand
    evaluate
    make use of the continually emerging innovations in
    information technology
    make intelligent decisions about the adoption of new tools
    & resources.
    Reproduction literacy
    Means the creative re-use of existing
    materials
    (is embedded into digital literacy) .
    Multimodal literacy
    promises a synthesis of multiple modes of
    communication
    Results :
    Singular modes Transformed into New or
    Multiple
    meanings.
    meanings
    Consumers and producers
    • People are regarded as receivers but not senders of
    messages.
    • NOW, content creation is easier than ever,
    ever because the
    same technology can easily be used to send and
    receive, thus many are already content producers.
    producers
    • The web began to develop as a global forum for
    conversations and there is explosive growth in online
    publishing,
    publishing with an increasing number of writers who are
    specialists and non-specialists.
    Conclusion
    Finally, The article gave us :

    • An overview about 3 main literacies and other new literacies


    definitions.

    •Similarities and differences between Media & Information literacies.

    •The attention to the blurring line between media consumers and


    producers.
    Specific Questions
    • What is media literacy?
    • What are the other two important literacies?
    Information literacy & Digital literacy
    • What is the definition of multicultural literacy?
    • What are the other literacies mentioned in the article?
    Visual literacy, Emerging technology literacy, reproduction
    literacy & Multimodal literacy.
    • What the web develops in online publishing?
    It is recognized that the web began to develop as a global
    forum for conversations and we witness an explosive
    growth in online publishing, with an increasing number
    of writers (Beeson, 2005).
    Discussion Questions
    • Do we need media literacy? Why?
    • To what extent we have the awareness of
    using digital tools & resources?
    • Are you a media literate person? & what
    skills do you have?
    • How can we apply media literacy in our
    society? In other words, through what
    channels can we aware people of media
    literacy?
    Useful Links
    • Resources on Media and Media Literacy- University of Michigan,
    http://www.med.umich.edu/yourchild/topics/media.htm

    • The George Lucas Educational Foundation - For improving the


    K-12 learning process ,
    http://www.edutopia.org/
    http://www.edutopia.org/media-literacy

    • Media Awareness Network,


    www.media-awareness.ca

    • Association for Media Literacy,


    www.aml.ca

    • Concerned Children's Advertisers,


    www.cca-kids.ca
    ..… Any Questions

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