CJ'S Unique Corndogs
CJ'S Unique Corndogs
CJ'S Unique Corndogs
CORNDOGS
• CJ's Unique Corndogs is a food service dedicated to
supplying customers needs efficiently by offering
outstanding services, product quality and acceptable price.
I. • Target Segment
EXECUTIVE 1. Retail
SUMMARY 2. Age: Flexible but mostly 15 plus
3. Gender: Male and Female
4. People who likes eating hotdogs.
5. People who usually love street foods.
• Competitive Advantage
Competition is always involved in every business. CJ's
Unique corndogs is not only the corndog in the Philippines. A
lot of small or big business sells or owned this kind of product
too. But thanks to them, because of these competitors it helps
us improve more our business, and do more something unique
that a lot them don't have.
P O S I T I O N I N G S TAT E M E N T
CJ'S UNIQUE CORNDOGS IS THE ONE OF THE
M O S T P O P U L A R S N A C K N O W A D AY S T H AT
P R O V I D E TO T E E N A G E R S , W O R K E R S A N D
INDIVIDUALS AS WELL WITH THIS UNIQUE
C O R N D O G S , S E RV I C E E X C E L L E N C E A N D T H E
PRODUCT IS ALSO DELICIOUS BECAUSE OUR
C O R N D O G S I S B E T T E R T H A N TO A N Y S N A C K S
O U T T H E R E A N D I T C O N TA I N S V I TA M I N D ,
P R O T E I N A N D FAT U N L I K E TO O T H E R S .
Marketing Objectives
CJ's Unique Corndogs marketing objectives
will be follow as:
Operational
Manager
Staff 1 Staff 3
Staff 2
III. MARKET SEGMENTATION
AND TARGETING
Market Segmentation
• Behavioral segmentation customers who seek for a low price food.
• Geographic segmentation customers around the Brgy San Agustin
Concepcion Tarlac
• Demographic segmentation
Kids (below 12)
Teens (13 to 19 yrs old)
Adults (20 to 49 yrs old)
Seniors (50 above)
• Psychographic SegmentationCustomers who loves to eat outside
and to eat some type of street food.
Targeting Demographic segmentation
Teens (50%)
Kids (30%)
Adults (15%)
Seniors (5%)
IV. SITUATION AND
COMPANY ANALYSIS
A. Economic Environment C. Political Environment
CJ's Unique Corndogs will use effective In this environment we need register our business i
government agencies. In order to get complete the papers w
advertisements to make the this trend well known
need to certify the Barangay clearance in Barangay Sa
around the areas also in other places. Through the Agustin when this business operates, also mayor’s permits i
feedback of the customers will be the form a right order for us to operate fully. We need also to ge
attitude towards the business. A good relationship with authorization for our business name from Bureau of Interna
Revenue (BIR) and Department of Trade and Industry (DTI
the consumer make it easy for the business to
understand the market needs.
D. Competitive Environment
B. Technical Environment Competitive Rivalry in this there will
We will be use social media for this be no treatment competition at the time of
business to make it easy for the customers to operating, since there is no product yet like
make a home delivery service. They just have ours. Tha danger is therefore reduced until
to personal message our Facebook page for there is commodity that can be compared.
their orders.
E. SWOT ANALYSIS
• Innovation
• Excellent service
• Offer affordable prices
Mission
To motivate, inspire all types
of people in this world to buy our
uniqueness of Corndogs.
Objectives and goals
The goal of CJ’s Unique Corndogs is
to create 2 stall more within 2 years.
To build customers loyalty and to
generate greater the income and
revenue
V. Ethics and Social Responsibility
• Workplace safety
• Fair minimumwages.
• Fair recruiting
• No Gender Discrimination