Purposive Communication

PURPOSIVE
COMMUNICATION
COMMUNICATION PROCESSES,
PRINCIPLES AND ETHICS
COMMUNICATION
 Communication is inevitable. Our need for self-

expression leads us to communicate not only our
thoughts but also our feelings.
 Communication is understood as the process or

meaning-making through a channel or a medium. It
comes from the Latin communicares, meaning to
share or to make ideas common.
THE COMPONENTS OF THE
COMMUNICATION PROCESS
Understanding the communication process
may help you become a better communicator.
1. SOURCE
The sender carefully crafts the message. The

sender may be anyone: an author of a book, a
public speaker in a special occasion or even a
traffic enforcer.
2. MESSAGE
The message is the reason behind any

interaction. It is the meaning shared between
the sender and the receiver. Messages take
many forms. They could mean poems, songs,
essays, news articles, road signs and even
symbols.
3. CHANNEL
The channel is the means by which a message is

conveyed. When we answer a phone call, the
phone is the channel. On the other hand, when
your parents receive a notification of your
absences from school, the channel is a letter. It is
the responsibility of both the sender and the
receiver to choose the best channel for the
interaction.
4. RECEIVER
The receiver is the person who receives the

transmitted message. The receiver may be a
part of an audience in a public speaking
event, a reader of a letter or a driver who
reads road signs.
5. FEEDBACK
In any communication scenario, a feedback is

essential to confirm recipient understanding.
Feedbacks, like messages, are expressed in
varied form.
6. ENVIRONMENT
The place, the feeling, the mood, the mindset

and the condition of both sender and receiver are
called the environment. The environment may
involve the physical set-up of a location where
communication takes place, the space occupied
by both the sender and the receiver, including
the objects surrounding the sender and receiver.
7. CONTEXT
Itinvolves the expectations of the sender and

the receiver and the common or shared
understanding through the environmental
signals.
8. INTEREFERENCE
Itis also known as a barrier or block that

prevents effective communication to take
place.
KINDS OF INTERFERENCE
a. PHYSIOLOGICAL BARRIERS – are thoughts that hamper the

message to be interpreted correctly by the receiver.
b. PHYSICAL BARRIERS – include competing stimulus, weather and
climate, health and ignorance of the medium.
c. LINGUISTIC & CULTURAL BARRIERS – pertain to the language
and its cultural environment. Words may mean another in different
cultures.
d. MECHANICAL BARRIERS – are those raised by the channels
employed for interpersonal, group or mass communication. These
include cellphones, laptops and other gadgets used in communication.
THE NINE PRINCIPLES OF
EFFECTIVE COMMUNICATION
1. CLARITY
Makes speeches understandable. Fuzzy

language is absolutely forbidden, as are
jargons, cliché expression, euphemisms and
doublespeak language.
2. CONCRETENESS
Reduces misunderstandings. Messages must

be supported by facts such as research data,
statistic figures. To achieve concreteness,
abstract words must be avoided.
3. COURTESY
Builds good will. It involves being polite in

terms of approach and manner of addressing
an individual.
4. CORRECTNESS
Glaringmistakes in grammar obscures the

meaning of a sentence. Also, the misuse of
language can damage your credibility.
5. CONSIDERATION
Messages must be geared towards the

audience. The sender of a message must
consider the recipient’s profession, level of
education, race, ethnicity, hobbies, interests,
passions, advocasies and age when drafting
or delivering a message.
6. CREATIVITY
Creativity in communication means having

the ability to craft interesting messages in
terms of sentence structure and word choice.
7. CONCISENESS
Simplicity and directness help you to be

concise. Avoid using lengthy expressions and
words that may confuse the recipient.
8. CULTURAL SENSITIVITY
Today, with the increasing emphasis on

empowering diverse cultures, lifestyles, and
races and the pursuit for gender equality,
cultural sensitivity becomes an important
standard for effective communication.
9. CAPTIVATING
You must strive to make messages interesting

to command more attention and better
responses.
ETHICAL CONSIDERATIONS IN
COMMUNICATION
Ethics is a branch of philosophy that
focuses on issues of right and wrong in
human affairs.
 Ethical Communicators:
1. Respect audience
2. Consider the result of communication
3. Value truth
4. Use information correctly
5. Do not falsify information

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PURPOSIVE

 Communication is inevitable. Our need for self-

 Communication is understood as the process or

The sender carefully crafts the message. The

The message is the reason behind any

The channel is the means by which a message is

The receiver is the person who receives the

In any communication scenario, a feedback is

The place, the feeling, the mood, the mindset

Itinvolves the expectations of the sender and

Itis also known as a barrier or block that

a. PHYSIOLOGICAL BARRIERS – are thoughts that hamper the

Makes speeches understandable. Fuzzy

Reduces misunderstandings. Messages must

Builds good will. It involves being polite in

Glaringmistakes in grammar obscures the

Messages must be geared towards the

Creativity in communication means having

Simplicity and directness help you to be

Today, with the increasing emphasis on

You must strive to make messages interesting

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