Decision Process
Decision Process
Decision Process
Investors can choose from a wide range of securities in their attempt to maximize the expected returns
from these opportunities. Investors make two types of decisions in constructing their portfolio: security
analysis and portfolio management.
Security analysis
The first part of the investment decision process involves the valuation and
analysis of individual securities, which is referred to as security analysis. An
investor who has all his money in saving account would first decide what
proportion of the overall portfolio ought to be moved into stocks, bonds, and so
on. In this way, the broad features of the portfolio are established. First of all it
is necessary to understand the characteristics of the various securities and
factors that affect them. Second, a valuation model is applied to these securities
to estimate their price, or value. Value is a function of the expected return on a
security and the risk attached.
Steps in Security Analysis
Steps in security analysis:
1) The analyst considers prospects for the economy, given the state of the
business cycle
2) The analyst determines which industries are likely to fare well in the
forecasted economic conditions
3) The analyst chooses particular companies within the favored industries
Prospects of economy
Boom activities
Bullish trends, bearish trends
Business cycle ( Recession, growth)
Favored Industry
Selection of company is made on its past performance, returns, forecasts, Annual reports
. Press releases etc