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    Sanchez Peak Finals

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    Committed Zealot
    This document provides a marketing plan for Sanchez Peak, a local tourist spot located on the border of two barangays in General Santos City, Philippines. It includes an executive summary, introduction, SWOT analysis, objectives, target market analysis, marketing strategies, timetable, and budget. The marketing strategies section outlines plans for products and services, pricing, promotional activities, branding, and social media presence. The timetable shows monthly activities and the budget section discusses transportation options to the site.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Sanchez Peak Finals

    Uploaded by

    Committed Zealot
    79 views17 pages
    This document provides a marketing plan for Sanchez Peak, a local tourist spot located on the border of two barangays in General Santos City, Philippines. It includes an executive summary, introduction, SWOT analysis, objectives, target market analysis, marketing strategies, timetable, and budget. The marketing strategies section outlines plans for products and services, pricing, promotional activities, branding, and social media presence. The timetable shows monthly activities and the budget section discusses transportation options to the site.

    Original Title

    SANCHEZ_PEAK_FINALS

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    This document provides a marketing plan for Sanchez Peak, a local tourist spot located on the border of two barangays in General Santos City, Philippines. It includes an executive summary, introduction, SWOT analysis, objectives, target market analysis, marketing strategies, timetable, and budget. The marketing strategies section outlines plans for products and services, pricing, promotional activities, branding, and social media presence. The timetable shows monthly activities and the budget section discusses transportation options to the site.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    79 views17 pages

    Sanchez Peak Finals

    Uploaded by

    Committed Zealot
    This document provides a marketing plan for Sanchez Peak, a local tourist spot located on the border of two barangays in General Santos City, Philippines. It includes an executive summary, introduction, SWOT analysis, objectives, target market analysis, marketing strategies, timetable, and budget. The marketing strategies section outlines plans for products and services, pricing, promotional activities, branding, and social media presence. The timetable shows monthly activities and the budget section discusses transportation options to the site.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    Sit Dolor Amet

    Table of contents

    • Executive Summary
    • Introduction
    • SWOT Analysis
    • Objectives
    • Target Market
    • Marketing Strategies
    • Timetable
    • Budget
    • Conclusion
    EXECUTIVE SUMMARY
    SANCHEZ PEAK

    Location: border of Gen San's Barangays Conel and Olympog


    INTRODUCTION
    CURRENT SITUATION
    Environmental Factors
    Marketing Trends
    SWOT ANALYSIS

    STRENGTH WEAKNESSES OPPORTUNITIES THREATS

           

    • Budget Friendly; from fare to •There were no strict • Followed trends • Losing number of

    entrance price. policy in terms of health • Merging into new visitors due to Covid19

    • Easily to Locate. protocols marketing ideas to pandemic

    • Product offers. •Confusing signage increase profit. • indirect competitors

    • Popular within the city. •Garbage’s everywhere arises

     
    OBJECTIVES
    Mission Statement:

    As a Local tourist spot in the city, we will provide a better experience from our

    offered products. Sanchez Peak hopes to create memorable, comfortable, and great

    experience for all tourist and visitors with our best services offered.

    Vision Statement:

    Make people loved and enjoy the beauty of nature while hiking.
    TARGET MARKET
    MARKET SEGMENTATION

    Hikers
    26% 15 to 30 year Old/s
    21%

    Campers
    21% Motor and Bike
    Trailer
    32%
    MARKETING STRATEGIES
     Product strategy
    PRODUCT & SERVICES:

     Camping areas

     Sight seeing

     Cafeteria

     Rooms

     Comfort Rooms

     Cottages

     Photo Booths
    MARKETING STRATEGIES
     Pricing Strategy

    o Day view: P30 per person

    o Overnight camping: P50 per person

    o Cottage fee: P300 per day

    o Room rate: P500 per night


    MARKETING STRATEGIES
     Promotional Mix
    MARKETING STRATEGIES

     Branding
    SLOGAN:

    “LOVE AND ENJOY THE


    NATURE WHILE
    HIKING”
    MARKETING STRATEGIES
     Branding
    In Addition, Sanchez Peak only has a Facebook page account in which

    they advertised their product.

    Link: https://www.facebook.com/camground
    TIME TABLE
    MONTHLY ACTIVITIES
    SANCHEZ PEAK
     
      January 1 February March Whole April 9 - 16 May – August September November December 25  
    Whole month month 1–5 1–3
    JANUARY Fireworks              
    Display          

     
    FEBRUARY   Photo-booth for              
    couples      
    MARCH     Free fee for          
    students that just  

    graduated
    APRIL       EASTER        
    EGG  

    HUNTING
    MAY         Summer        

    JUNE         nightout with        

    JULY         barkadas        

    AUGUST                

    SEPTEMBER           Barkadahang    
    Sugbahan  

    Tuna Festival
    OCTOBER                  

    NOVEMBER             Halloween  
    Special movie  
    marathon in big
    screen
    DECEMBER               Fireworks  
    Display
    BUDGET

    TOUR PACKAGE (HOW TO GET THERE?)

    Exact location: Balakayo Mountains, Conel-Olympog Boundary, General Santos City, Mindanao

    By habal-habal or motorbike: The fare is around P150-P200 one-way and travel time is
    around 40 minutes. (PRE- PANDEMIC)

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