Leading smartphone brand in Bangladesh. Samsung has 33.

09% market share in

Bangladesh. This is not only in now but Samsung market share in Bangladesh was also good
for a very long time. Just in 2019 the company’s sales grew 203% year over year. Samsung
got its huge market share after introducing Android in Bangladesh. From that time Samsung
remained number one.

Source : https://www.devicefit.com/top-10-mobile-phone-brands-bangladesh/
 Key Competitors

Xiaomi
It is the second largest
 Realme
smartphone seller in This Chinese Oppo Mobicel
Bangladesh by defeating smartphone brand Oppo now has 5.85%
Huawei. Realme is currently market share in Even Mobicel was in the
one of the sensation in Bangladesh, growing 8th spot last year with
Bangladesh. from 4.676%. Oppo is a 1.83% market share!
globally recognized Now in 2021, Mobicel
brand and it is doing has 4.29% market share
great in Bangladesh.
 SWOT ANALYSIS
OPPORTUNITIES
WEAKNESS As technology advances and smartphones get
Samsung brand is not targeted towards young cheaper, & Samsung is the global market
people. Another weakness is people's leader. They can improvise new feature phones
with comparatively low prices for south Asian
perception that their midrange handset is not
competent in long run. countries

W O

SAMSUNG
S T
STRENGTH
The top mobile brand in Bangladesh. The
reputation of this brand with great customer
THREATS
care services made people love this brand. The prices started to drop and features started
Assembling smartphones in Bangladesh to increase over time Chinese brands are
producing more feature phone with
comparatively low price.
 SITUATION ANALYSIS
Challenges

01 02

The brand has lost its touch with the Samsung has several range of phone at
Youth. They need to overcome it different price point. Will you work with
one of them or multiple?

01 Research & Insights 02 Action Plan 03 Outcome

 SITUATION ANALYSIS
Solution

Though Samsung is the leading smartphone brand in Bangladesh it lost its touch with the
Youth. They desperately wants to regain it. SAMSUNG believes in “Innovative
Meaning”. They need to make their brand stand out by offering unique value. Though the
brand offer good battery backups and super AMOLED displays but they have a much
smaller processor and lower chipset performance than their competitors. Even though
their camera resolution is good, they do not have introduce video stabilization yet. As
their motto is to make people say Wow, every time they use Samsung products. They
need to optimize those lacking's. Introducing 5g to their midrange phone would be a
great advantages.

comparison Samsung galaxy m31 and poco x2 : https://www.gsmarena.com/compare.php3?idPhone1=10079&idPhone2=10050

01 Research & Insights 02 Action Plan 03 Outcome

 AUDIENCE UNDERSTANDING

18-28 gamers & heavy 18-35 camera enthusiasts

users. Demand good who demand better video
processor & high battery and image quality in
backup both rear and front
cameras & stylish look

01 Research & Insights 02 Action Plan 03 Outcome

 OBJECTIVE
needs to compete with c-brands. which produce feature
High Competition
phones with comparatively low price

Restore the brand image to the youth

Brand Awareness

01 Research & Insights 02 Action Plan 03 Outcome

 EXECUTION PLAN
In Order To Restore Its Touch with youth

01 02 03 04 05

Make its midrange phone Offer mobile accessories Offer OTT platform Offer sports streaming Offer internet package
more youth-centric with handset (pre-order) subscription Sites subscription by partnering with
telecom company

01 Research & Insights 02 Action Plan 03 Outcome

 Promotion PLAN

01 02 03 04

Collab with
Smartphone Billboard ad with Mobile Gaming Summit Influencer Marketing
Review Channels barcode

01 Research & Insights 02 Action Plan 03 Outcome

 CONTENT PLAN
Short product
OVC
videos

Rich media Google

Banner Display
Banner

Static Banner EVENTS

 CONTENT PLAN
An OVC will be made showing how much Samsung
cares for young people. They will promote exciting
features they've added. It will promote on Facebook
As well as on YouTube

Short product video will made showing

the new stylish look And additional
benefits/gifts that will accompany the handset

01 Research & Insights 02 Action Plan 03 Outcome

 CONTENT PLAN

For this interactive ads will made to engage customers.

And it will have all the details
of the campaign so that one can learn
about the offer at once

Through google display ad customers will

be able to know what features we
are offering and this new series is completely
unique compared to previous phones.

01 Research & Insights 02 Action Plan 03 Outcome

 CONTENT PLAN

Facebook static posts will be used as a

reminder to the customer about the new
series Samsung have launched & the
value proposition

From both online & Offline events

consumers used to know about what
Samsung is offering. They will engage
with the brand.

01 Research & Insights 02 Action Plan 03 Outcome

PROMOTIONAL MEDIUM
F a c e b o o k a d

I n s t r e a m a d

3 G o o g l e
D i s p l a y a d s

4
U s e r - r e w a r d e d
c o n t e n t
t a r g e t i n g

L i v e E v e n t s
 Background of the idea
Realme embarked in 2020, target the youth of this country. They offer
heavy chipset & good camera quality & introduce concave lather for the
stylish look. And Successfully opt in 10.4% market share in Bangladesh.
(UNB)

Bongo has more than 4.3 million OTT subscriber & one third of
their user aged between 18-24. 40-45% of zee5 subscriber in
Bangladesh aged between 18-24 (Business Standard)

According To Statista, number of mobile gamer is expected to

rise 40.9 million by 2026.

WebAble digital introduces a multi-layer strategy for tecno, that

would reach 6.2 million people. where the video spread
organically by the influencer
 Brand Awareness
VIDEO AD BUDGET AND BENEFITS
Number of videos
-5

Monthly expense
- 3000$

Monthly Reach
- 1.9m - 5.5m

01 Research & Insights 02 Action Plan 03 Outcome

 Impact of the campaign

Reach approximately 20-25 million unique people across all channels

Capturing the midrange smartphone market

Restore its touch with youth.

Influencing in-market audience

Increase Overall sale

Increase overall market share