Importance of Business Communication
Importance of Business Communication
Importance of Business Communication
other
•WHAT IS YOUR EXPECTATION
FROM THE BUSINESS
COMMUNICATION COURSE?
How many words can you make from the letters in the below word ?
COMMUNICATION
BUSINESS COMMUNICATION
BUSINESS
COMMUNICATI
ON Business communication is exchanging
information in order to promote an
organization's goals, objectives, aims, and
activities, as well as increase profits within
the company.
If you could not communicate, what would life be like?
Process of
Communication
HOW DOES THE COMMUNICATION PROCESS WORK?
INTERNAL
COMMUNICATION
INTERNAL
UPWARD
INTERNAL
DOWNWAR
D
1. The communication process consists of five steps. In _____________, the receiver
interprets the message and translates it into meaningful information.
A)Feedback
Recapitulation B) Noise
C)Encoding
D)Decoding
2.Both encoding and decoding of message are influenced by our emotions.
True, False
3. When is the communication process complete?
A)When the sender transmits the message
B) When the message enters the channel.
C) When the message leaves the channel.
D) When the receiver understands the message.
4.The term “communis” derived from ___word.
A)Greek.
B)Latin.
C) Chinese.
D) English.
5.Communication means ___information, feeling and thoughts, with others.
A)to receive.
B) Exchange of.
C) Conveying.
D)All the above.
What is a barrier in communication?
• Every obstacle that stands between the
sender and the receiver.
• The most important thing is the message.
• The message should be clear enough to avoid
misunderstanding.
• Seek feedback to check message is
understood.
Physiological
Psychological
Organizational
Physical
Linguistic Barriers
Cultural
Personal
Social
• Exchanging information • Improving Industrial Relations
• Preparing plans and • Publicity of Goods and services
policies
• Removing Controversies
• Achieving Goals
• Enhancing Employee Satisfaction
• Increasing Employees
Efficiency • Enhancing Loyalty
IMPORTANCE
• Solving Problems • Improve innovation
• Making Decisions • Enhances customers satisfaction
• Improving in directing • Helps to train and educate people
the organisation
MANAGERIAL EFFICIENCY
EFFECTIVE COMMUNICATION
HELPS TO REDUCE
MISUNDERSTANDING AND
DEVELOP MUTUAL RESPECT
STAFFING
COMMUNICATING TO CONCERNED
ORGSNISATION, DEPARTMENT AND
PERSON MAKE DECISION
PROMPTLY.
BETTER MANAGERIAL
CONCERN