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Presentation on

Corporate Social
Responsibility
- By Swanand Dhondse – CEO
Definition of CSR
 Corporate Social Responsibility
(CSR) is a concept whereby
organizations consider the interests of
society, based on the impact of their
activities on customers, employees,
shareholders, communities and the
environment, for all aspects of their
operations.
CSR as per World Business Council
 “The continuing commitment by
business to behave ethically and
contribute to economic development,
while improving the quality of life of the
workforce and their families as well as of
the local community and society at
large”.
Triple Bottom Line of CSR

Profit People

Planet
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Responsibility Pyramid in Business
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CSR Prime Factors
1. Climate Change
2. Transparency in business practice
3. Ecological diversity
4. Fair trade and fair procurement
5. Corruption prevention
6. Labour rights
7. Health and Safety
8. Education
9. Income equality and fair wages
10. Poverty
Need of CSR
1. Reputation
management /
Goodwill Creation

2. Employee
7. Quality
attraction

6. Cost 3. Competition
efficiency (in general)

5. Corporate
4. Investor
liabilities /Legal
relations
claims
Argument over CSR
 Businesses do not have an unquestioned
right to operate in society
 Those managing business should recognize
that they depend on society
 Business relies on inputs from society and
on socially created institutions
 There is a social contract between business
and society involving mutual obligations that
society and business recognize that they
have to each other
CSR V/s Business
 CSR should not be at Cost of Business
 CSR should not affect Profitability of
Business
 CSR should be a Profit Center & not a
cost component
 CSR should only when business is
prospering
 CSR should be Meaning full
 CSR is not a use as sword of ego
CSR – Tax Angle
 Sec. 10 of Income  Sec. 80 of Income Tax
Tax Act Act
 Income Tax Deduction
 Income Tax for activities like
Exemption for
 Contribution to Relief
activities like
Funds
 Research &  Contribution to
Development Employees funds
 Education Activity  Staff Training
 Health Activity
 Society Welfare activities
 Other Benefits
 MAT credits available
Top Indian Companies in CSR
- Ranking as per CII
 Tata Group
 BHEL
 Wipro
 Bajaj Auto Limited
 Larson & Toubro
 Otis Elevator Company
 ACC
 Asian Paints
 SAIL
 Colgate Palmolive
 ITC
 Sahara Group
 Ashoka Leyland
CSR Activities in India
 Starting social trusts
 Anti pollution measures
 Adopting villages
 Family planning clinics
 Training unemployed youth
 Community development activities
 Conducted social audits on a voluntary basis
 Provide medical
 Recreational facilities
 To develop sports,
 Undertake consumer education campaigns etc.
CSR Initiative is India
 Tata Group – TIFR , TISS , Tata Cancer
Hospital, Ratan Tata Institute , JRD Tata
Lecture Series – Awards. Nationalization
of Tata enterprises

 Ambuja Cement receives International


Reorganization for Di- Salianation
Project in Costal Gujarat
CSR Initiative is India
 Wipro – Donation of 1/4th of Personal
Worth’s by Owners for Social Cause
 JSW Steel in Dolvi – Pen , Maharashtra
Provides free electricity to nearby
villages through surplus of captive unit
 Indian Automobile industry promotes
use of CNG for Public Transport
 Solar Energy Street Lightning by various
corporate
Thank You
- Your
Queries & Suggestion
are welcome

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