BB CSR
BB CSR
BB CSR
Corporate Social
Responsibility
- By Swanand Dhondse – CEO
Definition of CSR
Corporate Social Responsibility
(CSR) is a concept whereby
organizations consider the interests of
society, based on the impact of their
activities on customers, employees,
shareholders, communities and the
environment, for all aspects of their
operations.
CSR as per World Business Council
“The continuing commitment by
business to behave ethically and
contribute to economic development,
while improving the quality of life of the
workforce and their families as well as of
the local community and society at
large”.
Triple Bottom Line of CSR
Profit People
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Responsibility Pyramid in Business
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CSR Prime Factors
1. Climate Change
2. Transparency in business practice
3. Ecological diversity
4. Fair trade and fair procurement
5. Corruption prevention
6. Labour rights
7. Health and Safety
8. Education
9. Income equality and fair wages
10. Poverty
Need of CSR
1. Reputation
management /
Goodwill Creation
2. Employee
7. Quality
attraction
6. Cost 3. Competition
efficiency (in general)
5. Corporate
4. Investor
liabilities /Legal
relations
claims
Argument over CSR
Businesses do not have an unquestioned
right to operate in society
Those managing business should recognize
that they depend on society
Business relies on inputs from society and
on socially created institutions
There is a social contract between business
and society involving mutual obligations that
society and business recognize that they
have to each other
CSR V/s Business
CSR should not be at Cost of Business
CSR should not affect Profitability of
Business
CSR should be a Profit Center & not a
cost component
CSR should only when business is
prospering
CSR should be Meaning full
CSR is not a use as sword of ego
CSR – Tax Angle
Sec. 10 of Income Sec. 80 of Income Tax
Tax Act Act
Income Tax Deduction
Income Tax for activities like
Exemption for
Contribution to Relief
activities like
Funds
Research & Contribution to
Development Employees funds
Education Activity Staff Training
Health Activity
Society Welfare activities
Other Benefits
MAT credits available
Top Indian Companies in CSR
- Ranking as per CII
Tata Group
BHEL
Wipro
Bajaj Auto Limited
Larson & Toubro
Otis Elevator Company
ACC
Asian Paints
SAIL
Colgate Palmolive
ITC
Sahara Group
Ashoka Leyland
CSR Activities in India
Starting social trusts
Anti pollution measures
Adopting villages
Family planning clinics
Training unemployed youth
Community development activities
Conducted social audits on a voluntary basis
Provide medical
Recreational facilities
To develop sports,
Undertake consumer education campaigns etc.
CSR Initiative is India
Tata Group – TIFR , TISS , Tata Cancer
Hospital, Ratan Tata Institute , JRD Tata
Lecture Series – Awards. Nationalization
of Tata enterprises