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Lesson 2 Models of Communication

The document discusses different models of communication including the Shannon-Weaver model, which describes communication as a linear process, and the Transaction model, which includes feedback and makes communication interactive. It provides examples to distinguish linear from transactional communication and asks the student to study the Schramm model, noting what was added to the Shannon-Weaver model and how it compares to the Transaction model.

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Denmark Chan
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Download as PPTX, PDF, TXT or read online on Scribd
89 views

Lesson 2 Models of Communication

The document discusses different models of communication including the Shannon-Weaver model, which describes communication as a linear process, and the Transaction model, which includes feedback and makes communication interactive. It provides examples to distinguish linear from transactional communication and asks the student to study the Schramm model, noting what was added to the Shannon-Weaver model and how it compares to the Transaction model.

Uploaded by

Denmark Chan
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Think of a possession (thing) you consider

very important to you that you acquired or


that your parents bought you 5 - 10 years ago.
It could be a cell phone, bag, shoes, laptop,
car, etc. Follow the example in the matrix and
fill it in with the needed details. Note: The
activity is named “My X and Y” referring to
past important items (Ex) and the reason for
liking it (Why)
ITEM 1ST 2ND 3RD 4TH
ACQUISITION

YEAR 2001 2004 2008 2010


MODEL/BRAND Nokia 3320 Nokia 7280 Sony Ericsson Motorola
A955
SPECIAL It has
FEATURE torchlight

Why chose the It was


product? affordable
and durable
Answer the following questions after doing the
matrix.
1.Why did you like that object?
2. Why did you choose that brand/model?
3. Why do you think brands/models keep changing?
4. Do you agree with the modifications of these
brands? Why or why not?
5. What do you think is the relevance of this activity
to our new lesson?
1. Speech
2. A television broadcast
3. A telephone call
4. A skype call
5. Advertisement
6. Public Speaking
7. Face-to-Face meeting
8. Memo
9. A chat session
10. Interactive training
INTERACTIVE NON-INTERACTIVE
1. 1.

2. 2.

3. 3.

4. 4.

5. 5.
SHANNON-WEAVER MODEL
Information
Source Transmitter
Receiver Destination
Channel

Signal Received
Signal
Message Message

Noise Source
1.Shannon-Weaver Model
- “mother of all communication model”

- linear or one-way process consisting of five


elements: a source, transmitter, channel,
and a destination.
Noise Noise Noise

Feedback Feedback
(Sends (Sends
Responds Responds
And
Decodes
Message Decodes
And
Receives) Receives)
Channels Channels

Noise Noise Noise


2. TRANSACTION MODEL
-Two-way process with the inclusion of
feedback as one element
- Interactive
- Collaborative exchange of messages
between communicators with the aim of
understanding each other
- Noise (interferes the flow of communication
Activity #1
Compare and contrast the Shannon-Weaver Model and
Transaction Model of Communication.

Shannon-Weaver Transaction
Activity #2
Write T if the statement is true and F
if false.

1. Shannon-Weaver communication
model says that Communication is
linear.
2. Communication models
describe how the process of
communication show the
relationship among variables
and help find and repair
problems.
3. In a linear model,
the element of
feedback is present.
4. Noise is also created when
the intended meaning sent by
the sender is different from
what was interpreted by the
receiver.
5. The decoder changes the
message into a signal then
sends it over the
communication channel.
Activity #3
Put the phrases or statements in the correct column.
LINEAR TRANSACTIONAL
A.Shannon Weaver Model of
Communication
B. a two-way communication process where
feedback is given after a message is sent.
C. shows circular process between the
sender and receiver.
D. barriers affect the smooth flow of
communication
E. a one-way communication process.
F. having a job interview
G. reciting a poem in front of the
class
H. presiding an important meeting
I. focusing on the message sent.
Assignment:
Study the Schramm Model of Communication. Draw
the diagram.

Answer the following questions below:


1.What has Schramm added to the Shannon Weaver
Model?
2.Is the new model more comprehensive? Why do you
think so?
3.How is it different from or similar to the Transaction

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