For Demo
For Demo
For Demo
CLASS
With Teacher Myka Abante
P RAY E R
CLASSROO
M
ROUTINE
WORD OF
THE DAY
MINI
REVIEW
LESSON
OBJECTIVES:
1. Determine the meaning
and importance of using
propaganda;
LESSON
OBJECTIVES:
2. Identify the different types
of propaganda techniques
used in media and
communication;
LESSON
OBJECTIVES:
3. Recognize the phrases used by
advertisers to encourage people
to patronize their products,
services, and idea.
“YOUR TAGLINE
SOUNDS FAMILIAR”
GAME
MECHANICS:
The class is divided into 3 groups.
Each group receives pieces of
paper and a marker.
The task of the group is to guess
the name of the television
commercial based on the tagline
that will be flashed on the screen.
“We finds ways”
“Bida ang sarap”
“Batang may laban”
“May pasobra dahil
special ka”
“It’s finger licking
good ”
“Hanggang saan aabot ang
20.00 mo? ”
“Para kanino ka
bumabangon?”
“Mura, mabilis, walang
kuskos-balungos ”
“Always Panalo ”
What can you say
about the activity we
had?
What did you observe
in the presented
commercial?
Do the commercial
affect you in different
ways?
Did the commercial
persuade/encourage you
to buy or patronize their
product?
What do you think is
the purpose of the
video you have
watched?
PROPAGAN
DA
The spreading of
information to
WHAT IS influence feelings or
actions. It’s not so
important whether
PROPAGAN the information is
true or false or if the
DA cause is just or not-
it is all propaganda.
Always biased. It
WHAT IS can be positive or
negative
PROPAGAN
DA Is the more or less
systematic effort to
manipulate other people’s
beliefs, attitudes or actions.
It is usually
repeated and
presented over a
WHAT IS wide variety of
media in order to
PROPAGAN attract
interest of
the
a
DA greater majority.
THINK, PAIR,
& SHARE
The class will work in pair.
The pair will study a given
situation and will answer
questions afterwards.
POINTS TO
PONDER:
Did the saleslady
successfully convince
the customer to buy the
product?
POINTS TO
PONDER:
What words or phrases
were used by the
saleslady to convince
the customer?
POINTS TO
PONDER:
If you were the customer, which
particular technique used by the
seller in the comic strip would
convince you the most? Give
your reason.
BASIC
PROPAGAN
DA
TECHNIQUE
S
BANDWAG
ON
Persuading costumers
by telling them that
everybody is doing the
same thing.
TESTIMONIAL
When a product is
sold using word from
famous people or
authority figures
.
NAME
CALLING
The use of names which evoke fear
or hatred in the viewer, links a
person or idea to a negative
symbol, the obvious way of name
calling involved bad names like,
dictator, racist communist.
REPITITION
When the product’s
name is repeated at
least four times in an
ad..
EMOTIONAL
WORDS
Words that will make
the consumer feel
strongly about someone
or something are used
LET’S DO A
GROUPIE
GROUP 1
Compose one stanza
song promoting y
our
favorite drink that can
be
bought in the sch
ool
canteen.
GROUP 2
M a k e a b ri e f co m m
e r cia l o n
the makeup products
used and
yo u r o u t f i t c h e c k f o r
t h e d a y.
Y o u m a y m en ti o n
the store
w h e r e yo u p u r c h a
se d t h e
items/products
yo u a r e
c u r r e n t l y u s i n g.
GROUP 3
Construct taglines
a nd
us e d different
propaganda techniq
ue s
to advertise your favo
rite
pen/ballpen
Share your
THOUGHT!
As a consumer, who buys goods
and other products, what do you
think is the importance of knowing
propaganda technique?
REMEMBERING
PROPAGANDA
Direction: Choose at least two (2)
advertisements that are so striking to
you and write the lines inside the box.
Follow the format given as an
example. Write your answer on a
separate one whole sheet paper.
Which propaganda technique is used when a
product is advertised as popular or widely
used?
a) Testimonial
b) Name Calling
c) Bandwagon
d) Repetition
What is the propaganda technique
where a famous person endorses a
product or idea?
a) Bandwagon
b) Testimonial
c) Name Calling
d) Repetition
Which propaganda technique involves
using negative words or phrases to
create a negative opinion about a
competing product or idea?
a) Bandwagon
b) Testimonial
c) Name Calling
d) Emotional Words
What propaganda technique is used
when a phrase or idea is repeated often
in order to make people remember and
accept it?
a) Bandwagon
b) Testimonial
c) Name Calling
d) Repetition
Which propaganda technique uses
words that stir up strong feelings in
the audience in order to sway their
opinion?
a) Bandwagon
b) Testimonial
c) Name Calling
d) Emotional Words
THANK YOU
AND
GODBLESS