Entrepreneurship

project
GROUP MEMBER :
• ANGELICA WIJAYA
• CALISTA CLAUDIA
• EDBERT CARLTEN
• JESSICA HALIM
Baba-Nana • WINDY FORTUNA
 Table Of Content

Executive Summary Customer Satisfaction

Segmentation Plan Milestones – SMART

Consumer Behavior Financial Goal

4P – Marketing Plan Management Team

Baba-Nana
 Executive summary
Banana product is the product that 1. Product
customer behavior always consumes Banana nugget
while their stomachs are empty so they - Good taste
think that banana is the best choice. - Many choices
2. Market
- Our target market is around 5-50
- For someone looking for snacks that crunchy
& sweets
3. Competitor
Our competitor is comprise of SangPisang that our
Indonesia President son , Jokowi . Have been build
this SangPisang since 2017. Our banana product
compare to SangPisang is smoothness than other ,
Baba-Nana more crunchy , tasty toppings & thick glaze nugget.
 Executive summary
4. Management
As a management team, banana nugget we made this
opportunity for increasing our brand and product to
innovative customers in our business experience. We
observed our customers for the taste and our crispy chunky
banana.
5. Funding need
Baba-Nana is seeking Rp. 800.000.000,- to fund running
business and buying assests for production purposes. Our
goal is to expand our business so that we’re able to reverse
the business capital within 3 years
6.financial projections.
Baba-Nana
We expect to reach the annual sales target of Rp.
400.000.000,- , by selling our most best seller flavor and
target from less sale flavor.
 Segmentation
TH Plan
1.Geographic
E
 Location – our location located around in the middle, so it will be
convenient for everyone to access our store
 Since our product is in the middle of city, our customer can be local
people and tourist. But the main purposes is for local people
 Customer Target – Because our product is light bites, it can be Dessert
or afternoon snacks. So the target can be from High School student to
worker people.
2.Psychographic
 In this modern life, we all agree about 50% people all around world
having a habits about eating dessert after having their meal.
 We sell this product with premium ingredients but with affordable
price, so it can be buy from every class society
 Our product can be accept in now lifestyle, because everyone compete
each other to sell new product, and we sure our product will be fast
Baba-Nana accept in society and the target market will be work well
 Segmentation
TH Plan
3. Demographic
E
• The customer can be from 10 – 50 years old people
• We can customize for example Men likes strong taste, the
woman they likes soft taste
• Just like we said above, our product not sell with very high
price. So it can be enjoy for everyone

4. Behavioral
• For taste, we can customize the flavor for example Men
likes coffee, the woman they likes chocolate or vanilla
• Pay attention to how many times they purchase our Baba-Nana
product, we can give extra complimentary or discount
• Our product also can be enjoy for family gathering,
birthday party and any special occasion
 Customer Behavior
In now days, Consumer beliefs and behaviours are changing fast.
A lot of new Brand compete each other to selling new products or keep
updating their product in many various way.
Not just that especially in Indonesia suddenly appear so many new
brands that selling about food product. because in this country, almost
average the population love to eat. And mostly every corner of our
road always have food stall.
So food industry mostly success in our country, if we can create
something new, unique and deliciousness your customer will not stop
queuing in your restaurant.
Mission :
- “Serve REAL food that tastes, looks, and smells delicious.”
- “To provide a restaurant that serves locally grown food with
amazing taste, at an affordable price, where all can enjoy the
flavour of community.”
- “To exceed each and every one of our customer’s expectations.”
- “We prepare and serve high quality, simple food, at a great value,
in a home-like environment.”
Vision :
- “To create the best and memorable taste for everyone”
- Maintaining customer satisfaction, teamwork and trust,
and the sustainability
- Providing grade tasting food that meets local
preferences better than anyone
 4P - Marketing Plan
1. Product 2. Place
• We served local crispy banana that • The location of our business located in the middle of the
can be enjoyed as a snack with city, so it’s easy to recognize and access by the customers.
several selection of topping that can • We provide friendly service to customers and suitable place
be adjusted according to customer’s to hangout with a minimalist concept to give a clean and
taste. comfort ambience.
• We produce our products in • We also provide free internet access so customers can
homemade style with a guarantee of work, having small meeting while enjoying their snack time.
hygiene and more healthy by using
selected good quality ingredients in
hope of meeting and exceeding
customer’s desire.
• We also use sustainable food
packaging for our product, in order
to help to reduce the non-recyclable
waste.
Baba-Nana
 4P - Marketing Plan
3. Prices 4. Promotion
The price of our product based on the flavor of We promote our business following the current
the selected topping. trend and through social media, by doing online
Although we served our crispy banana with advertisement and involving well known and
selected ingredients, we try to adjust our price trusted influencers helps to promote and give a
to be affordable so that can be enjoyed by all honest review of our product.
class of customers. Also by having a promotion price on special days
(17% off with T&C on 17th August), budling
package (jajansore package) and online
customers via go-food / grab-food can use the
extra promos from the application.

We also accept E-payment such as QRIS, OVO, and Go-Pay Baba-Nana

 Customer Satisfaction
We can improve or maintain customer
satisfaction by providing good quality services
that are efficient and provide good quality
ingredients for our product so customer can enjoy
it

Baba-Nana
 MilestonesTH- SMART
• Specific : Expand franchise in at least 1
province E
• Measurable : we measure that the franchise in
Medan are selling at least 20 products per day
• Achievable : we are researching recipes to make
new flavors to sell in Medan
• Relevant : our goal is to expand our menu so
customers such as high school kids - adults can buy
more variety of the flavors Baba-Nana
• Time-bound : we estimate that by expanding our
franchise we will be able to become a known and
popular fried banana seller by 5 years
 FINANCIAL GOAL
ITEMS SELLING VARIABLE SALES MARGIN MARGIN SALES
PRICE COST FORECAST
(PORTION) (RP) (%) TARGET
(RP) (RP) / YEAR (RP)
CHOCOLATE RP 18.000 RP 10.000 2.500 RP 8.000 44% RP 45.000.000
BANANA

CHEESE- RP 22.000 RP 12.000 3.000 RP 10.000 45% RP 66.000.000

BANANA

TIRAMISU- RP 25.000 RP 15.000 3.500 RP 10.000 40% RP 87.500.000

BANANA

TOTAL RP 37.000 RP 198.500.000

 MANAGEMENT TEAM

JESSICA HALIM
(CEO)

WINDY FORTUNA ANGELICA WIJAYA CALISTA CLAUDIA EDBERT CARLTEN

(CMO) (CCO) (CFO) (CFO)
 THANK YOU
Baba-Nana
KAMU NANYEA?
JGN TANYA