3

After the completion of the chapter, students should be able to:
1. Articulate what culture means

2. Attribute facets of personal behavior to culture
3. Recognize differences in moral behavior of different cultures
4. Evaluate the strengths and weaknesses of cultural relativism
5. Analyze crucial qualities of the Filipino moral identity in their own moral experiences
CULTURE IN MORAL BEHAVIOR
RE is what shapes and influences social and personal v
ns, behavior, and practice.
OCIOLOGISTS HAVE DIFFERENTLY DEFINE THE TERM C
TAYLOR Culture is the complex whole which includes knowledge, belief, art, morals,
law, customs, and habits and any capabilities acquired by man as a member
of society.
LINTON Culture is a social heredity, which is transmitted from one generation

to another with the accumulation of individual experiences.
JOHN BEATTE Culture is the way of life which is transmitted from generation
to generation.
TYPES OF CULTURE:
MATERIAL CULTURE NON-MATERIAL CULTUR
REAL CULTURE IDEAL CULTURE

MATERIAL CULTURE
Consists of concrete and tangible
objects like tools, furniture, auto-
mobiles, books, buildings, dams,
etc.
These are man-made. Product of human efforts to control his

environment and make his life comfortable and safe.
NON-MATERIAL CULTURE
Consists of intangible and abstract objects like customs, tradition, habits, manners, attitudes,
beliefs, language, literature, art, law, etc.
This responds how the culture responds to the issue and events.
REAL CULTURE
It is basically observed in social life in which
we act upon in our daily lives.
Ex: MUSLIM - .when Muslim principles are being
followed.
IDEAL CULTURE
Is presented as a pattern to the people and refers to the practices, values, or norms that society
supposed to follow or desires to achieve
WE SEE WHAT WE WANT TO SEE, WE SAY

WHAT WE WANT TO SAY instead of what the
CHARACTERISTICS OF CULTURE:
1. LEARNED It is acquired thru education, training and most especially, experience.
2. SHARED All traits, attitudes, knowledge and any material objects like automobiles is
actually shared by any member of the society.
3. TRANSMITTED We learn new fashion, how to live in society, and how to behave
in a particular social situation .
4. CHANGING Culture cannot remain static. It is changing in every society but with
different speed and causes
MORAL BEHAVIOR
IT IS CONCERNED WITH THE PRINCIPLES OF RIGHT
AND WRONG BEHAVIOR AND THE GOODNESS OR
BADNESS OF HUMAN CHARACTER.
A TERM USED TO REFER TO BEHAVIORS THAT ARE
INCLUDED IN THE MORAL DOMAIN.
ROLE OF CULTURE IN MORAL

BEHAVIOR
BEHAVIOR DETERMINES
CULTURE,
AND CULTURE DETERMINES
ROLE OF CULTURE IN MORAL
BEHAVIOR
IT SHAPES OUR MORAL BEHAVIOR
IT GIVES UNITY TO THE PEOPLE IN THE SOCIETY
IT INFLUENCE OUR PERCEPTION

OF WHAT IS RIGHT AND WRONG
CULTURE SHAPES OUR MORAL BEHAVIOR
Culture plays a big role in determining how an individual behaves in any given
environment
Some places, baring the breasts is seen as normal,

while in some places it is forbidden.
Some places allow males and females to mingle

freely in public places; others do not.
CULTURE INFLUENCES OUR PERCEPTION OF WHAT IS RIGHT AND WRONG
Some schools of though believe that everyone has their own ethics.
This means what is considered right or wrong depends on the time, place, and even the
particular preferences or practices of a group of people or
individual person.
Placing one’s elbow on a dinner table

CULTURE GIVES UNITY TO THE PEOPLE IN THE SOCIETY
India is a land of unity in diversity where people

of different sects, caste, and religion live together.
India is also called the LAND OF UNITY as different

groups of people cooperate with each other to
live in a single society.
Unity in diversity has also become strength of India.

CULTURAL RELATIVISM
The view that ethical and social standards reflect the cultural context from which they
are derived.
It is the idea that each culture or ethnic group is to be evaluated on the basis of its
own values and norms of behavior and not on the basis of another culture or ethnic
group .
It is the ability to understand a culture of its own terms and not to make judgments
using standards of one’s own culture.
The goal of this is to promote understanding of cultural practices that are not typically
part of one’s own culture.
WHY CULTURAL RELATIVISM IS NOT
TENABLE IN ETHICS
It is the failure to recognize that cultural relativism is a cross-cultural principle.
Leads Ethicist to envisage an intra-cultural relativism, where the validity of any society
having any moral standards is denied, resulting in moral chaos and ethical anarchy.
Example:
A FILIPINA married to an AMERICAN.

ARE THERE AN ASIAN AND A FILIPINO
UNDERSTANDING OF MORAL
BEHAVIOR: STRENGTHS AND
WEAKENESS?
Cooperation is highly valued; survival of family or
group
Low ego and strive for anonymity
Even when one does well and achieve nothing, one

must remain modest.
INDIANS Generosity and sharing are greatly valued
WEAKENESS?
Their culture revolves around the religion of Islam
which teachers equality among every human being
that exists on this planet.
Their culture is very diverse, it has been invaded by

many different people belonging to different races.
PAKISTAN
WEAKENESS?
Traditional and modern Chinese is full of mystery as
it can be difficult to understand.
They want to fulfill their own potential.
CHINESE
WEAKENESS?
CLOSE KINSHIP.
RESPECT OF ELDERS.
HOSPITALITY
STRONG FAITH IN GOD
FILIPINO FLEXIBILTY, ADAPTIBILITY AND RESILIENCY

PATIENCE AND SELF-SACRIFICE
READINESS TO SHARE AND HELP
PREPARE FOR A LONG QUIZ

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After the completion of the chapter, students should be able to:

1. Articulate what culture means

LINTON Culture is a social heredity, which is transmitted from one generation

MATERIAL CULTURE NON-MATERIAL CULTUR

REAL CULTURE IDEAL CULTURE

These are man-made. Product of human efforts to control his

WE SEE WHAT WE WANT TO SEE, WE SAY

ROLE OF CULTURE IN MORAL

IT GIVES UNITY TO THE PEOPLE IN THE SOCIETY

IT INFLUENCE OUR PERCEPTION

Some places, baring the breasts is seen as normal,

Some places allow males and females to mingle

Placing one’s elbow on a dinner table

India is a land of unity in diversity where people

India is also called the LAND OF UNITY as different

Unity in diversity has also become strength of India.

A FILIPINA married to an AMERICAN.

Even when one does well and achieve nothing, one

Their culture is very diverse, it has been invaded by

They want to fulfill their own potential.

STRONG FAITH IN GOD

FILIPINO FLEXIBILTY, ADAPTIBILITY AND RESILIENCY

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