Grow Your Revenue with Salesforce B2B Commerce & GMP | SoftClouds SFDC Webinar

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Grow Your
REVENUE with
Salesforce B2B Commerce
& GMP

B2B Commerce Intro

B2B Commerce Growth
B2B eCommerce Market Size -
$18.97 Trillion by 2028
B2B marketing budgets have been
invested in a more tailored buying
experience via digital activities
53% of B2B decision-makers indicated
video was most effective type of
content
73% of millennials are currently
participating in B2B purchasing
process

B2B Commerce Platforms: Landscape
Salesforce B2B
Commerce Cloud
Shopify
Plus
WooCommerce
B2B
BigCommerce
Enterprise
Magento
Commerce for
B2B
OpenCart PrestaShop
WIX
Shift4Shop

Salesforce Market Share & CRM Boom
• More than 150,000 businesses use Salesforce
• Salesforce FY2021 revenue: $21.25 billion
• Salesforce has 23.9% share of CRM market
• 56,606 employees at Salesforce
Source: Salesforce | backlinko

Salesforce B2B
Commerce Cloud

54%
4086
72%
Salesforce Commerce Cloud customers are in
United States
Companies using Salesforce Commerce Cloud
B2B buyers start their journey online
Salesforce B2B Commerce Cloud Intro
Salesforce B2B Commerce Cloud gets you to market faster than on-premise solutions.

Few Salesforce Customers
Salesforce B2B Commerce Cloud Highlights

• Grow B2B Revenue
• B2B Ecommerce Built Natively on Salesforce
• Improve Operational Efficiency
• Multitenant Cloud Platform
• Digital Transformation
• Predictive Intelligence
• Personalized Customer Experiences
• Enhanced Scalability
• Powerful Growth Strategies
• Mobile-First Capabilities
• Robust Marketing Tools
Salesforce B2B Commerce Cloud:Why?

Salesforce B2B Commerce Cloud
Features

Salesforce B2B Commerce Cloud Features
Self Service
Product Data &
Catalogs
Products &
Pricing
Inventory
Management
Better Mobile
Experience
Rapid
Reordering
Flexible Ordering
Options
Customer
Service
Reporting &
Analytics

Self-Service
• More authority over B2B purchases
• Reorder via phone & control purchases
• Multiple options made possible
• Search for items’ bar
• Citing requests
• Placing requests
• Rapid reordering
• Tracking orders
• Finds balance between automation & human
interaction
• Saves time for buyers & sellers

• Pictures & product description
• Self-explanatory listings
• Precise catalog to search & order products
• Enhanced user experience
• Highly improved chance of conversions
Product Data & Catalogs

• Structured pricing
• Different prices to customers based on
specifications
• Discounted prices for different customer groups
• Limit range of products to very specific customer
groups
• Regular update to prices for products
• Bulk pricing import
Products & Pricing

Inventory Management
• Inventory control
• Inform customers about quantity in stock
• Helps maintain a healthy relationship with customers

• Mobile responsive website
• Optimized for different form factors (web,
mobile, tablets) & operating systems (iOS,
Android,Windows)
• Provides statistics/analytics on devices used
• Better UI to retain customers
Better Mobile Experience

Manage quantity & costs during checkout process
Reorder products rapidly
Mass request structure or SKU to clients
Rapid Reordering

Straightforward ordering process
Organized checkout process
Real-time dynamic pricing
Volume-based discounts to regular
customers
Minimum ordering value
Automatic renewals & one-click
replacement
Flexible Ordering Options

Customer Service
Helps strengthen customer relationships
24x7 Customer Service
Use service support only when needed
Data availability for representatives (inventory,
pricing, etc)

• Out-of-box reports
• Customer-based history, purchases & reporting
• Tracks user journey for reporting
• Filters data, active products based on timelines
• Groups by product family
• Sums total number sold
• Customizable reporting, analytics
• Visualization/charts of reports based on data
Reporting

Google
Marketing
Platform

Digital
Advertising
Online
Shopping
Analytics
Powerful Search
Capabilities
Effective Cross-
Channel Marketing
Google Marketing Platform (GMP)

• A free tag management
system (TMS)
• Users can manage marketing
tags in one place without
modifying code
• Integrates with Salesforce
Commerce Cloud & produces
desired results
• Free web traffic analytics
service
• Helps marketers track, collect
data, & generate reports
• Integrates with GTM as a tag,
GTM integrates with Salesforce
Commerce Cloud seamlessly
• Helps promote businesses, sell
products or services, increase
awareness
• Increase relevant traffic to
website.
• Helps promote products with
images, prices, & descriptions
when users search for a
particular product.
Google Marketing Platform Details

Perfect Solution
SFDC B2B Commerce
Google Marketing Platform
+

Why Integrate SFDC & GMP?
• Accurate Google Shopping listing of CE Parts with catalog
management
• Real-time support of Google Analytics meta from website
• Easy product updates via Feednomics platform
• Online product reviews with ratings
• Automatic redirect to ceparts.com website
• Sync of product media, price, & description in batch
• Mobile enabled b2bcommercce for intuitive user interface
• Unified platform for analytics, ads, tag management & shopping

How to Integrate?
Feednomics
Salesforce Commerce Cloud & Google Marketing Platform
• Product Catalog
• Pricing & Promotions
• Commerce Einstein
• Page Designer
Commerce Cloud
Google Marketing Platform

Integrating SFDC & GMP - Advantages
Improved
Productivity
Access Data from
Different Sources
Make
Competitive
& Relevant
Decisions
Automate
Workflows
Modernize
Data
Infrastructure
Run Campaigns
Based on
Demand/Supply

Integrating SFDC & GMP at
Construction Industry Customer - RESULTS
• Better User Behavior Data
• Improve Online Advertising with Marketing Analytics
• Improved Target Audience
• Optimized Website Tracking
• ROI Reports & Dashboard
• Generate Leads for Mass Campaigns

Trends/Future of eCommerce
Voice Search
Interest-Free
Wallets
Cognitive
Virtual
Assistants
Virtual
Consultation
Rise ofVisual
Commerce
Omnichannel
Shopping
Demand
Forecasting
Influencer
Marketing
Social Media Augmented
Reality

SoftClouds - About Us
Founded
2005
Other Locations
Hyderabad, India
Delhi, India
Tokyo, Japan
Headquarters
San Diego, CA
Target Market
Majors & Enterprise

Our Service Areas
Implementation Services Integration Services DevOps Services
• Evaluation & licensing strategy
• Customer journey mapping
• Business process re-engineering
• Proven implementation methodology
• Quality management
• Data mapping & migration
• Change management & training
support
• Health check
• Real-Time
• Batch
• Point-to-Point
• Orchestration
• MuleSoft Anypoint
• MuleSoft Salesforce Composer
• Tibco
• Continuous integration
• Deployment of metadata using OAuth
• Change management
• Version control & branch management
• Compare, deploy metadata differences
• Automated metadata backups
• Apex testing of Salesforce Org(s)
WHATWE DO? WHOWE SUPPORT? WHOWEWORKWITH?
Provide CX digital transformation services to help our
clients accomplish their strategy & operational goals.
Executives seeking to define new service revenue streams,
improve customer/employee experiences, reduce risk, &
decrease operating costs.
We bring the power of our domain experience & solutioning
expertise on technology platforms to deliver solutions that
drive business value.
Sales Service Marketing Community CPQ Lightning Platform Einstein Mule Soft Heroku

Brian J. Friedman
GVP – Global Strategic Sales
415.378.7400
brianf@softclouds.com
www.softclouds.com

Thank You

Grow Your Revenue with Salesforce B2B Commerce & GMP | SoftClouds SFDC Webinar

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