Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V. You can get an idea and brief introduction of what was discussed in these slides: Some core topics: - What is Social media marketing - What is social media marketing ROI - What is a BRAND: From the Consumers point of view - Impact of BRAND in real-time conversations - How to approach consumers as a BRAND in today's fast paced world - Facebook Marketing and Facebook ADS - Hands-on experience - Creating a LIVE Facebook ad using its core features: Hands-on experience - What are Facebook Bluetooth beacons and how can participants use it across different industries - Using Twitter - Hands-on experience - Gamification: Process, tools, strategies and techniques - Gamification ideas from the perspective of the participants industries - Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing - Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries! - Facebook insights, Google analytics, Twitter metrics - Brief intro - Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization! - Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach - Q & A www.ananthv.com (These are merely highlights from the LIVE Social media marketing workshop)
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
The document provides 7 steps for creating a winning social media marketing strategy. Step 1 is to ensure social goals solve business challenges like increasing website traffic or improving customer retention. Step 2 is to extend social media efforts across departments like sales, marketing, and customer service. Step 3 is to focus efforts on social networks that are most relevant to goals and target audiences like Facebook, Twitter, LinkedIn. Step 4 is to create engaging content like videos, guides, and infographics. Step 5 is to identify business opportunities through social media monitoring. Step 6 is to engage with customers on social media rather than ignoring them. Step 7 is to track results and improve the strategy.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
i make it for present in dubie . special thanks of mr.hanif پرزنتی که برای ارایه در دبی اماده گشت. با تشکر از آقای حنیف
ROI on Social Media for BRANDS. Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media. All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services. --- Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
This document provides an introduction to using Facebook for marketing purposes. It discusses key facts about Facebook, including that it has over 1 billion monthly active users and 819 million mobile users. It also discusses that engagement and content are key to success on Facebook, rather than traditional interruptive advertising. The document then covers definitions of important Facebook marketing terms like reach, engagement, and amplification. It also discusses who is using Facebook, including that older age groups over 50 are among the fastest growing demographics. Finally, it manages expectations for Facebook by noting it has competition from other channels.
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.