2 2012 05 se-mcamp inbound marketing strategy

Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too. As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success. This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media. The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics. The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is. Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.

"Generating Lower Cost Leads With Social Media” offers advice on how B2B businesses can integrate social media as a lead generation tool into their business model. This presentation offers best practices for generating leads through social media and examines case study examples of how B2B marketers are using social media to generate leads.

Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.

A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.

This document outlines a 5-step process for using social media to generate leads: 1. Get the basics right like landing pages and offers. 2. Maximize content discovery through regular, consistent sharing and prioritized engagement. 3. Create conversion ubiquity by tweeting landing pages and competing with sources like the New York Times. 4. Test and fail fast through experiments with clear objectives, data gathering, and retrospectives to optimize. 5. Optimize for maximum lead flow by balancing conversion rates and traffic.

The document discusses digital marketing strategies and tactics for B2B service industries. It covers managing an online presence through websites and mobile sites, search engine optimization including on-page and off-page techniques, search engine marketing using Google Adwords, and using social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ for promotions. The document also provides guidance on building an overall digital marketing strategy and sample campaign plans.

This document discusses using social media, particularly Facebook and LinkedIn, for real estate professionals. It provides tips for real estate agents on how to separate personal and professional social media accounts, optimize their profiles, post engaging content, and use insights to understand their audience. The key recommendations are to create branded business pages on Facebook and LinkedIn, carefully manage privacy settings, and regularly post visual content, questions, and timely updates to engage clients and prospects.

A presentation on inbound marketing. Briefly covers high-level inbound marketing strategy, and dives into specific tactics for search engine optimization, blogging and social media. Presented at the Social Media Integration Conference in Kennesaw, GA on October 23, 2010.

A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.

Rick Burnes' presentation at the eMarketing Techniques for Business conference in Austin, TX on Jan 29, 2009.

The document provides tips for using Google+ including advertising your business, curating content to engage your audience, integrating Google+ with other platforms, claiming your business on Google to receive reviews, using hashtags and circles to target specific audiences, and posting positive content while crediting sources. It cautions against offending users, spamming, neglecting your profile, or treating Google+ like other social networks.

Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.

This document provides an overview of social media platforms and how to use them effectively for business purposes. It discusses Facebook, Twitter, LinkedIn, Google+, and Pinterest, explaining whether each platform is suitable for different types of businesses. For each platform, it outlines best practices for content types, frequency of posting, and next steps for businesses to get started. The document concludes by discussing social media etiquette and how to measure whether social media efforts are successful.

The presentation is about why Internet is important part of the Marketing Campaign for any Politician. How they can use it to their benefit.

3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing

The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.

This document discusses the difference between content marketing and content strategy. It states that a blog alone is not a content strategy, as a content strategy must address all user needs across multiple platforms, content types, and goals. An effective strategy requires defining content needs, creating a plan, and measuring success. Content marketing is a subset of an overall content strategy and should serve strategic business goals like driving traffic, links and brand awareness, not just site conversions.

This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) third presentation from her DCU LINK Techspectations seminar at Dublin City University, supported by DCU Business School. This presentation discusses inbound marketing and provides helpful tips on increasing digital marketing impact on a budget.

This document discusses the importance of search engine optimization (SEO) for online marketing. It notes that SEO is a mix of art and science to optimize a website to work better with search engines like Google, Bing, and Yahoo. Some key points made include that over 75% of clicks go to organic search results rather than paid ads, search engine usage is growing significantly with over 5 billion searches per day, and that SEO provides high value for low cost compared to other marketing methods. Case studies from nextSEO show clients experiencing over 65% growth in key metrics like sales by focusing on SEO.

What is Digital Marketing and What are different Activities come under Digital Marketing? This PPT will help you to gain more knowledge about Digital Marketing Services.

The document presents an overview of search engine optimization (SEO) strategies for micro businesses, outlining key aspects of an SEO implementation plan such as keyword research, website usability, link building, and the importance of Google+ and social media. It also discusses whether outsourcing SEO makes sense based on factors like available time and technical skills.

Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.

The document discusses optimizing event websites for search engine optimization (SEO). It recommends taking a holistic approach to SEO that focuses on providing high-quality, relevant content for users rather than trying to manipulate search engines. Specific techniques mentioned include optimizing page titles, images, internal and external links, and using analytics to measure results. The document also discusses using social media to enhance SEO through viral sharing and increased backlinks.

The document discusses inbound marketing and how it differs from traditional outbound marketing approaches. It defines inbound marketing as thinking like a publisher by focusing on creating useful content to attract and engage potential customers, rather than interrupting them with sales messages. The document provides an overview of developing an inbound marketing plan, tools for social media platforms like Facebook, Twitter and LinkedIn, and how to measure the results of inbound marketing efforts. It emphasizes focusing on relationships, researching customer interests, and experimenting with different tactics.

Presentation by Gillian Muessig, President & co-founder, SEOMOZ at Search Meetup Bangalore organised by Crederity and Digital Marketers.

WORKSHOP: Innovation Lab. Monday March 28th- Discover Careers and New Trends in Digital & Social Media Marketing. Attendees will learn about career opportunities and obtain FREE training in Digital and Social Media Marketing fields. This workshop is designed to teach anyone about Careers in Digital Marketing and Social Media, as well to learn the basics of SEO Search Engine Marketing and discuss the new trends in Digital Marketing: Social Media and Mobile Marketing. Learn how to obtain Free Certifications from Google and other, major well-known Social Media Companies. Captionless Image Presented by: Mary Pozo is an Integrated Digital Marketing expert and member of the America Marketing Association. With over 9 years of experience on the agency side, Mary has worked with clients such as HP, LATimes, and Monster.com. She has been the creative Director for find.com, and Media Buy Manager for Media Trust (now Oneqube). Mary is the founder of Blue Media Consulting, and she's currently the Head of Digital Strategy at Artworksforchange.org.

Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI. To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.

This document summarizes a webinar on the state of SEO and internet marketing in 2012 presented by Rand Fishkin and Dharmesh Shah. The webinar covered how SEO and inbound marketing fit together, data from an SEOmoz industry survey, emerging SEO tactics, and each presenter's top tips. Key findings included the growth of search and social media influence, exact match domains declining, brand signals becoming essential, and tips like solving for users, prioritizing speed and basics, and incentivizing content sharing.

This document summarizes a webinar on the state of SEO and internet marketing in 2012 presented by Rand Fishkin and Dharmesh Shah. The webinar covered how SEO and inbound marketing fit together, data from an SEO industry survey, emerging SEO tactics, and each presenter's top tips. Key findings included the growth of search and social media influence, exact match domains declining, brand signals becoming essential, and tips like solving for users, prioritizing speed and basics, and incentivizing content sharing.

You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.

A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.

A Presentation to the Basic Introduction to Digital Marketing with current SEO facts of 2017 with best examples. For any queries feel free to ask - digital.ayush@gmail.com

The document discusses the benefits of blogging for small businesses, including generating customers, improving search engine optimization, centralizing information, and providing a clear call to action. It provides tips for maintaining a blog through regular posting of varied content like photos and videos. It also offers advice on microblogging, initial blog setup steps, resources for blogging, and contact information for the presenter.

Digital marketing is increasingly important for events. Inbound marketing, which relies on earning interest through great content, is more effective than interruption marketing which tries to buy attention. The presentation covered tactics for digital marketing like creating videos, blogs, social media profiles and more to engage audiences and drive them to events. It emphasized starting with insights on audiences and testing ideas to develop an ongoing inbound marketing strategy.

SEO secrets to achieve online success. The key is to create SEO CULTURE in a company or in an organization. Check out what to do & share you feedback

This document discusses strategies for building an SEO program without dedicated resources. It recommends establishing SEO as a collaborative process and educating others about their role. Key points include identifying stakeholders, conducting keyword research, maintaining site structure and speed, and creating monthly reports to demonstrate SEO's value. The document also provides tips on gaining executive buy-in, such as aligning SEO with business goals and using metrics to show impact on revenues.

This document discusses integrating SEO and social media marketing strategies, known as SEO-cial. It begins with introductions and an overview of what will be covered, including getting on the same page about SEO, why SEO-cial is effective, how to implement it for B2B brands, examples from other companies, and an in-depth look at one company's SEO-cial program. Benefits of social media for B2B marketers are presented, along with top social media platforms used by B2B marketers. The concept of SEO-cial is defined and challenges of integrating SEO and social strategies internally are addressed.

The document provides a step-by-step process for making SEO the most efficient marketing channel for an organization. It includes five main steps: 1) Discover - learn about past performance, products, and audiences; 2) Build a keyword universe; 3) Create a strategic plan with seasonal keywords; 4) Deploy efforts by collaborating with teams; 5) Measure rankings and monitor headwinds like Google and platform changes. The speaker then offers to take questions and discuss implementing the SEO process.

This document provides tips for building relationships with influencers like bloggers. It recommends doing research to identify influencers in relevant niches and starting a dialogue by following them on social media and engaging with their content. The next step is to keep the relationship going by inspiring bloggers through blog posts, videos, newsletters on trends; introducing them to like-minded people through events; and helping to increase their authority by sharing their content with one's own followers on social media, introducing them to one's audience on blogs through guest posts, and organizing contests and awards. The goal is to keep bloggers keen to promote your brand by meeting their needs like getting inspired, connecting with the right audience, and becoming popular themselves.

The document discusses the structure and responsibilities needed for a successful SEO company. It outlines an EPIC framework for success, with each letter standing for key principles. E represents entrepreneurship, entertainment, enabling, expectations, and ethics. P represents personal, patience, people, prospects, and processes. I represents ideas, intelligence, insights, innovation, and being informative. C represents creative, clients, cooperation, having different components, and embracing chaos. The speaker is the owner of an SEO agency with offices in multiple countries, and shares this framework to help others build successful companies.

1. Link building strategies still need to focus on quality over quantity in the post-Penguin environment, as Google now hides what they consider bad links. 2. It is important to have an experienced auditor review links to determine what is risky and should be removed, while also considering the potential negative impact of removing too many links. 3. If a site gets hit by a manual penalty, the recommended approach is to carefully audit and clean up links, remove as many problematic links as possible, disavow links that cannot be removed, and wait for Google to re-evaluate the site before cautiously rebuilding links.

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