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jasper olieroock
strategy director
jasper.olieroock@mobtzu.com
(06) 2409 7675
content

introduction
facts & figures
mobile as digital ecosystem
big trends
2008

2009

2010

2011

mobile internet

2012

2013

2014

2015

fixed internet

in 2014 there will me more people with access to the internet via mobile than via a fixed internet line. This urges
companies to start developing ‘mobile first’ which fuels mobile usage in countries with an already high adoption rate.
confidential - Gartner 2010 mobile internet report
ile
mob

PC
mobile apps for brands

Economist
confidential global installed base PC v. mobile dec 2012

4

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Latest global smartphone market trends
Latest global smartphone market trendsLatest global smartphone market trends
Latest global smartphone market trends

The global smartphone market was valued at $714 billion in 2019 and is expected to grow at a CAGR of 11.2%. However, the COVID-19 pandemic negatively impacted 5G smartphone sales and consumer spending in 2020. Supply chain disruptions from lockdowns and chip shortages also affected mobile production. As a result of lockdowns, mobile-first mindsets increased reliance on apps for tasks and connectivity. Emerging trends driving further growth include artificial intelligence for personalized experiences, expanding internet of things applications, 5G technology for speed and bandwidth, and alternative connectivity options when internet outages occur.

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Future of Digital 2014
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Future of Digital 2014

To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.

digitalmediamobile
consumers glance at their
mobile phone 150 times a day.

Google develops everything
mobile first and puts laptop
and pc on the 2nd place.

mobile
first

Facebook: ‘if we would have
started our business today, we
would have developed our service
around mobile first

Facebook has stated that if
they would have started
their business today they
would have developed their
service around mobile first.

rise of the iPad stands out.
The shop traffic coming from
this device increase
exponentially and will continue
to do so. In general conversion
raties on the iPad are higher
than those from pc or latop.

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confidential
Google develops everything
mobile first and puts laptop
and pc on the 2nd place.

mobile
first

Google develops everything
mobile first and puts laptop and
pc in 2nd place.

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150

people glance at their phone 150
times per day

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bedtime

90% of people under 30 sleep
with their phone next to their
pillow

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The document provides a summary of key announcements and trends from MWC 2014. Samsung stole the show with new devices like the Galaxy S5 and wearables. Nokia announced new affordable Android phones. Wearables and IoT were major topics, with new devices from Samsung, Huawei, and Motorola. Beacon technology and mobile payments were demonstrated. Mobile advertising is evolving beyond banners with tools for attribution and optimization.

 
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Mobile Megatrends 2008 (VisionMobile)
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This document provides an overview of mobile industry trends in 2008 as identified by VisionMobile. Key trends discussed include: 1) The shift from mega-portals to more personalized "me-portals" on mobile devices. 2) The increasing importance of content communication and user-generated content over traditional content. 3) More developers are able to create applications and services for mobile as the internet increasingly reaches into phones through technologies like AJAX and web runtimes. 4) Competition is increasing among application execution environments like Flash Lite, Java, and web technologies.

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Ericsson Mobility Report - June 2015 - North East Asia appendix
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Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe. The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society. The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.

mobility reportnetworked society
facts &figures

mobile apps for brands

confidential

9
7mio

smartphones in
NL

mobile apps for brands
Source PCMweb.nl
confidential Q1 2013 - data GfK Intomart

10
4mio

tablet users in
NL

mobile apps for brands
Source PCMweb.nl
confidential Q1 2013 - data GfK Intomart

11
Dutch audience is hypermobile
smartphone penetration

operating systems

20%
30%

70%
80%
smartphone
dumb phone

Android + iOS
other

70% of the Dutch audience has or will buy a smartphone in 2013 and this number will only increase in the years to come.
When developing for this audience you can reach 80% of them with Android and iOS.
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Source: telecompaper feb 2012- Gfk: eind 2012 70% van alle verkochte telefoons smartphone, projectie operating system per Q4 2012

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internetconsumersindustry
iPad owners by household income

global tablet17% 19% 38%to
shipments
7%
17%
overtake PCs in 2015
<$25k

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$50k to <$75k

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13
how we use our smartphones

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apps

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sation

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thank you
jasper olieroock
strategy director
jasper.olieroock@mobtzu.com
(06) 2409 7675

45

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