Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
Location-based Marketing (LBM) - Global Media Trends
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
Beacons use Bluetooth technology to detect when a mobile device is in proximity and send push notifications. Beacons have various applications including in retail to send coupons, payments, maps and sales notifications. They can also be used in transportation to provide travel updates, in homes for reminders, and in museums for audio tours. Beacons allow location-based messaging and can improve the customer experience for various industries including retail, travel, real estate, dining and media. Fresh Beacons is a platform that enables proximity-based messaging through geofencing, beacon detection, notifications and user profiling to engage customers.
This document provides an overview of global mobile trends, opportunities, and consumer behavior across different regions. It finds that Asia, particularly Japan and South Korea, are leaders in mobile innovation and adoption. Over half of mobile subscribers in these countries use 3G networks. Japanese and South Koreans are more willing to pay for mobile content like games and videos. Their use of mobile internet and commerce is also more advanced. This high adoption of mobile is driving new opportunities for marketers.
Call To Action: Bridging the Gap Between Mobile & OOH
This document discusses various mobile call-to-action technologies that can be used within out-of-home (OOH) advertising executions, including NFC, QR codes, Bluetooth, SMS, and augmented reality. Each technology is described and compared in terms of pros, cons, capabilities, and example case studies. The document provides information on how these mobile technologies can enhance consumer engagement and interactivity with OOH advertising formats.
This document provides an overview of the out-of-home advertising industry in the UK as of December 2012. It shows that OOH revenue has increased year-over-year in 2012 with quarterly growth. Digital OOH spending and screens continue to expand rapidly. Major advertisers and categories are analyzed as well as trends in consumer behavior that influence OOH effectiveness. New data sources are highlighted to provide deeper consumer and audience insights for OOH planning.
This document outlines how to get started with mobile marketing. It begins with mobile media facts and figures showing the growth of mobile usage. Common mobile marketing myths are debunked, such as the idea that mobile is only for big companies or teenagers. Various mobile marketing tactics are described like mobile websites, SMS, display ads, search, and location-based services. The document concludes with 12 steps for getting started with mobile marketing, including mobilizing websites, watching competitors, running mobile ad campaigns, and integrating mobile across marketing efforts.
eMarketer Webinar: Top Trends in Mobile Location-Based Advertising
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
The document discusses trends in mobile marketing, including always-on delivery, improved user interfaces, the internet of things, and a heads-down culture driven by mobile devices. It provides examples of how user interfaces and applications have evolved for improved usability and consistency across platforms. Statistics are presented on teens' dependence on mobile devices and how mobile technologies have changed content interaction, expectations around user experience, and transmission of personal data.
Mobile phones have surpassed PCs with over 2.4 billion sold globally last year. 350 billion text messages are exchanged monthly worldwide. Mobile reaches audiences that other media cannot. 10 million Indians use GPRS, enabling applications. Mobile is already a platform, but integrating web services is the future of mobile. Marketers must unlearn 'just-in-case' approaches and learn 'just-in-time' contextual and personalized messaging to move from communication to conversation. Mobile offers interactivity like initiating calls or downloading content.
This document discusses the importance of mobile-first marketing. Some key points:
- Smartphones are an indispensable part of daily life for most people and are used in many contexts.
- Behavior on smartphones indicates intent to take action, like searching for local information or making purchases.
- Marketers need to understand audiences' mobile experiences and expectations in order to effectively engage customers on their preferred devices and channels.
- Companies should plan mobile email campaigns first and optimize the entire inbox experience for smartphones.
This document discusses advertising on mobile devices and proposes some models for mobile advertising. It notes that mobile advertising is a growing market as mobile devices become more prevalent and capable. It argues that for mobile advertising to be effective, it requires permission from users and should provide some value in return. Some examples of mobile advertising models discussed include allowing free content, messages or airtime in exchange for viewing ads (like the Blyk model) and providing relevant sponsored information to users. The document also outlines various formats that can be used for mobile ads, such as idle screen ads, mobile applications, multimedia messages, video ads and location-based services. It emphasizes that an ideal mobile advertising model respecting users' permission and value exchange has not been
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
The document discusses various uses of the internet, including searching for information using search engines like Google, social networking on sites like Facebook, communicating through messaging services, transferring files via email, getting updates on current events, entertainment like watching YouTube videos, online transactions like internet banking, making money online through blogging or freelancing, online marketing, and online education through websites offering courses. It also lists advantages like faster communication, access to information and services, and disadvantages like spam, social disconnect, theft of personal information, virus threats, and pornography.
Fresh Digital Group is a digital innovation company that specializes in understanding clients' visions and executing mobile solutions. They identify opportunities in the mobile ecosystem and guide strategic development. Fresh Digital provides full-service capabilities including strategy, execution, development, and delivery across all digital platforms.
1) While mobile shopping accounts for less than 1% of retail sales currently, mobile devices influence a much greater portion (estimated at 40% in 2013) through product research conducted online and in-store.
2) Many shoppers prefer to do product research on mobile but complete purchases via desktop or in-store. They value mobile's convenience while still wanting to see products in person before buying.
3) Retailers have an opportunity to better merge online and offline experiences by offering in-store pickup, integrated inventory, and mobile services like maps, recommendations, and virtual try-ons to improve the shopping experience across channels.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
Beacons use Bluetooth technology to detect when a mobile device is in proximity and send push notifications. Beacons have various applications including in retail to send coupons, payments, maps and sales notifications. They can also be used in transportation to provide travel updates, in homes for reminders, and in museums for audio tours. Beacons allow location-based messaging and can improve the customer experience for various industries including retail, travel, real estate, dining and media. Fresh Beacons is a platform that enables proximity-based messaging through geofencing, beacon detection, notifications and user profiling to engage customers.
Global Mobile - A World-view by Havas DigitalHavas Media
This document provides an overview of global mobile trends, opportunities, and consumer behavior across different regions. It finds that Asia, particularly Japan and South Korea, are leaders in mobile innovation and adoption. Over half of mobile subscribers in these countries use 3G networks. Japanese and South Koreans are more willing to pay for mobile content like games and videos. Their use of mobile internet and commerce is also more advanced. This high adoption of mobile is driving new opportunities for marketers.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
This document discusses various mobile call-to-action technologies that can be used within out-of-home (OOH) advertising executions, including NFC, QR codes, Bluetooth, SMS, and augmented reality. Each technology is described and compared in terms of pros, cons, capabilities, and example case studies. The document provides information on how these mobile technologies can enhance consumer engagement and interactivity with OOH advertising formats.
This document provides an overview of the out-of-home advertising industry in the UK as of December 2012. It shows that OOH revenue has increased year-over-year in 2012 with quarterly growth. Digital OOH spending and screens continue to expand rapidly. Major advertisers and categories are analyzed as well as trends in consumer behavior that influence OOH effectiveness. New data sources are highlighted to provide deeper consumer and audience insights for OOH planning.
This document outlines how to get started with mobile marketing. It begins with mobile media facts and figures showing the growth of mobile usage. Common mobile marketing myths are debunked, such as the idea that mobile is only for big companies or teenagers. Various mobile marketing tactics are described like mobile websites, SMS, display ads, search, and location-based services. The document concludes with 12 steps for getting started with mobile marketing, including mobilizing websites, watching competitors, running mobile ad campaigns, and integrating mobile across marketing efforts.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
The document discusses trends in mobile marketing, including always-on delivery, improved user interfaces, the internet of things, and a heads-down culture driven by mobile devices. It provides examples of how user interfaces and applications have evolved for improved usability and consistency across platforms. Statistics are presented on teens' dependence on mobile devices and how mobile technologies have changed content interaction, expectations around user experience, and transmission of personal data.
Mobile phones have surpassed PCs with over 2.4 billion sold globally last year. 350 billion text messages are exchanged monthly worldwide. Mobile reaches audiences that other media cannot. 10 million Indians use GPRS, enabling applications. Mobile is already a platform, but integrating web services is the future of mobile. Marketers must unlearn 'just-in-case' approaches and learn 'just-in-time' contextual and personalized messaging to move from communication to conversation. Mobile offers interactivity like initiating calls or downloading content.
This document discusses the importance of mobile-first marketing. Some key points:
- Smartphones are an indispensable part of daily life for most people and are used in many contexts.
- Behavior on smartphones indicates intent to take action, like searching for local information or making purchases.
- Marketers need to understand audiences' mobile experiences and expectations in order to effectively engage customers on their preferred devices and channels.
- Companies should plan mobile email campaigns first and optimize the entire inbox experience for smartphones.
This document discusses advertising on mobile devices and proposes some models for mobile advertising. It notes that mobile advertising is a growing market as mobile devices become more prevalent and capable. It argues that for mobile advertising to be effective, it requires permission from users and should provide some value in return. Some examples of mobile advertising models discussed include allowing free content, messages or airtime in exchange for viewing ads (like the Blyk model) and providing relevant sponsored information to users. The document also outlines various formats that can be used for mobile ads, such as idle screen ads, mobile applications, multimedia messages, video ads and location-based services. It emphasizes that an ideal mobile advertising model respecting users' permission and value exchange has not been
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
The document discusses various uses of the internet, including searching for information using search engines like Google, social networking on sites like Facebook, communicating through messaging services, transferring files via email, getting updates on current events, entertainment like watching YouTube videos, online transactions like internet banking, making money online through blogging or freelancing, online marketing, and online education through websites offering courses. It also lists advantages like faster communication, access to information and services, and disadvantages like spam, social disconnect, theft of personal information, virus threats, and pornography.
Native advertising is sponsored content that matches the style and tone of the publication it appears in. It aims to engage readers organically so they will share the content. Native ads see higher engagement and click through rates than traditional ads. Regulations require native ads be clearly labeled as sponsored content. To be successful, native ads must encourage natural interaction from users and generate interest in the brand.
Smartphone penetration has increased from 31% in 2011 to 44% in 2012. Smartphone owners use their devices for multiple activities like social media, games, etc. providing businesses new opportunities. 83% of smartphone owners use their device while on-the-go. Smartphone users value internet access on their devices to find information while mobile. 62% of smartphone owners access the internet everyday on their device. Data suggests 1/3 of smartphone searches have local intent, and the majority of users act on local searches within an hour. Apps represent 4 out of 5 mobile media minutes, providing brands opportunities to engage consumers via mobile apps.
The document provides tips for brands developing tablet strategies. It discusses: 1) tablet users expect seamless brand experiences across devices; 2) global tablet shipments are rising led by the iPad; 3) content and creative should be tailored to each device type for maximum engagement; and 4) successful tablet strategies should consider the target market, curated content, interactivity, and centralized app/site management. Publishers that satisfy consumer expectations of real-time content and interactivity will engage users across devices.
The student procrastinated in studying for their cumulative financial accounting final exam, only studying the last chapters the night before. As a result, they performed poorly on the exam and received a final grade of D+. This experience taught the student that they need to start planning and managing their time better by not procrastinating or waiting until the last minute to study or complete assignments. For their future academic success, the student resolved to be more organized and plan out their schedule to get schoolwork done in a timely manner.
1) While mobile shopping accounts for less than 1% of retail sales currently, mobile devices influence a much greater portion (estimated at 40% in 2013) through product research conducted online and in-store.
2) Many shoppers prefer to do product research on mobile but complete purchases via desktop or in-store. They value mobile's convenience while still wanting to see products in person before buying.
3) Retailers have an opportunity to better merge online and offline experiences by offering in-store pickup, integrated inventory, and mobile services like maps, recommendations, and virtual try-ons to improve the shopping experience across channels.
HTML5 allows developers to create mobile apps that can be accessed across platforms without needing separate development for each device type. It has advantages over native apps such as lower development and maintenance costs since only one codebase needs to be created and updated. HTML5 also allows for rich multimedia content and has the potential to access native device features through APIs. As HTML5 adoption increases, it will help reduce platform fragmentation issues and provide a way for content to be more easily shared and accessed across different devices.
Fresh Digital Group provides mobile analytics and measurement services. They help organizations understand mobile usage trends, measure the impact of mobile marketing campaigns, and optimize mobile experiences. Their services include collecting data on mobile traffic, apps, websites and ads. They analyze this data to provide insights into customer behavior and preferences. This allows clients to increase customer engagement, conversions and ROI. Fresh Digital Group uses predictive analytics to turn data into actionable insights that improve user retention, engagement and revenue.
This document provides a mobile app pre-launch checklist to ensure an app is perfect for launch day. It recommends checking for bugs, establishing good user interface and user experience, perfecting design efforts, ensuring backend services are optimized, and that the end user license agreement and terms of service are clearly defined. The checklist includes specific items under each category to validate, such as checking for bugs like screen freezing, proper handling of network issues, and that closing and reopening the app runs smoothly.
Fresh Digital Group addresses mobile security issues. There are vulnerabilities in operating systems, transport networks, and apps themselves. Apps are often rushed to market without proper security. Mobile devices expand the attack surface compared to desktops. The biggest security risks are from lost or stolen devices, where local data is insecurely stored, and insecure communications over open WiFi networks. Case studies show how credentials could be compromised from lost or exploited devices granting access to financial apps. Solutions include implementing input validation, authentication, authorization, and securing data at rest and in transit.
This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
SXSW 2016 provided intellectual stimulation through panels, speakers, and new technologies. Virtual reality was prominently featured through installations from Samsung, Google, NASA and others. President Obama spoke about balancing privacy and national security in regards to encryption. Startups like Gnack and Hooch aimed to leverage social media influencers and provide new experiences through their apps. Overall, SXSW highlighted emerging trends in technology, media, and how brands are innovating to engage audiences.
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
The document discusses organizational alignment through employee engagement. It outlines the alignment process, including a force-field analysis to identify driving and restraining forces, developing a contingency plan to address potential failures, and creating an action plan with objectives, timelines, responsibilities and support needed. The key points emphasize focusing efforts on restraining forces in the analysis, considering failure scenarios in the contingency plan, and ensuring the action plan has clear, measurable and supported objectives.
Real Time Bidding (RTB) is an advertising technology that allows demand side platforms to evaluate each ad opportunity individually in real time before deciding to bid. RTB increases campaign profitability by paying appropriate prices for impressions and increases scale and quality by bidding higher for high-value users. It also enables more effective targeting, context, predictive analysis, and retargeting. The document predicts that programmatic advertising will continue growing globally, more premium inventory will be available on private exchanges, video RTB will become mainstream, third-party data targeting options will increase, and real-time reporting will be increasingly important for strategic media buying.
This document describes a Zumba fitness studio located in Kochi, India called Passion. It provides Zumba classes taught by qualified instructors in a large air conditioned space with locker rooms and amenities. Zumba is a dance-based cardio workout inspired by Latin dances like salsa, merengue, and samba that burns calories and sculpts the body through dance moves like squats and lunges set to upbeat music. The founder of Zumba created it in 2001 and it has grown to be one of the largest dance fitness programs in the world.
The document discusses the present and future of the drone industry. It covers the commercial, military, and hobbyist markets for drones and how drones are being used for applications like delivery, agriculture, filmmaking, and more. The document predicts that commercial drone spending will reach $4.8 billion globally by 2021 and that drones will continue revolutionizing various industries through innovations in engagement, solutions to unique challenges, and new forms of advertising and events.
This document contains predictions across several digital marketing disciplines for 2015, including digital industry trends, digital advertising, mobile industry, mobile advertising, and social media marketing. Some of the key predictions summarized are:
1) Mobile-first design and usage will be essential as mobile internet access surpasses desktop. Wearables and IoT adoption will increase significantly.
2) Data-driven strategies will drive growth through more effective marketing. Programmatic buying will continue to increase for video and native ads.
3) Mobile apps will be used more for enterprise tools and communication. "Phablets" will drive 30% of mobile traffic. Video consumption on mobile will surge 50%.
4) Beacon technology will see
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
The document outlines 12 trends that will shape digital marketing in 2015. It discusses trends that marketers should prepare for now, such as optimizing image strategies to drive conversion rates higher, opening up APIs and data to allow for faster innovation, and improving mobile commerce experiences. It also discusses longer term trends to start thinking about, such as how sensors will be used in "smart" products, recognizing the value of consumer data, and ensuring automated marketing maintains a human touch. The document provides details and examples for each trend.
Emerging Mobile Trends & Behaviors for 2013Paul Booth
Globally, tablet sales are forecast to outstrip PC sales by 2016. While tablet customers share behaviors with PC users, there are differences across platforms that present opportunities for marketers. By 2013, over 50% of all emails are expected to be opened on mobile devices like phones and tablets, down from 36% in the first half of 2012. This poses challenges for marketers as email performs less well on these devices. Responsive design can optimize the email experience based on the device. Near field communication (NFC) is expected to enable more applications especially mobile payments, which could reach $100 billion by 2016. Mobile payments and digital wallets will continue gaining mainstream adoption through 2013 and beyond.
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
The state of mobile marketing in 2013 and the power of contextAppscend
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
The document discusses major digital trends predicted for 2015, according to consultants. These include:
- Omni-channel communication, with marketing happening across all channels from one central location.
- Intelligent automation of marketing efforts through triggers, follow-ups, and personalization.
- Increased use of semantic web technologies and semantic search enabling new ways of searching and understanding user intent.
- Growing use of mobile devices for eLearning through more digestible on-the-go content.
- Data visualization and its importance in interpreting the growing volume of available data.
- Electronic payments shifting to use of mobile wallets and near field communication technology.
Mobile Ecosystem in 2015 by AscITconsultancyservicesCarmor Bass
The document discusses 10 mobile trends for 2015 based on discussions and insights from industry leaders. It summarizes the key points of 5 trends:
1. Mobile apps will move to a third generation focused on leveraging location, context and user data to personalize experiences.
2. Smartphones will become the central hub for controlling the growing Internet of Things ecosystem of connected devices.
3. Mobile devices will surpass desktops for the first time, generating most web browsing and media consumption.
4. "Phablets" with larger screens between 5.5-7 inches will continue gaining popularity over smartphones and tablets.
5. Big data will become integral to powering all mobile services and applications
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Consumer spending on mobile internet access will surpass home broadband this year. Mobile internet use is growing rapidly as people increasingly access the internet from smartphones and tablets on the go. By 2017, total spending on internet access is projected to reach $153 billion, up from $91 billion in 2012, with most of the growth from mobile networks. Having a business app allows small businesses to better communicate and engage with customers on their mobile devices.
The document provides 14 predictions for the technology industry in 2014. Some of the key predictions include:
1) Software-as-a-Service will become standard practice for technology providers as cloud computing spending increases.
2) Companies will shift their focus from customer acquisition to retention as the subscription economy matures and retaining existing customers becomes more important.
3) Mobile payment technology will advance to the point that people can say goodbye to their wallets and use mobile devices for most purchases.
Google has rented an 8-story billboard in Times Square that uses an Android app to allow passersby to control and broadcast characters on the high-resolution LED screen. Google will use the $2.5 million per month billboard to advertise its products like Nexus phones and Android Wear. Apple is partnering with Rubicon Project to open up its iAd mobile app advertising inventory to programmatic buyers in an effort to compete better with Google and Facebook in mobile advertising. Cause marketing partnerships can be very successful when the organization and corporation genuinely share the same goals and the partnership feels authentic and well-integrated to consumers. Marketing technology investments will continue growing in importance in 2015, focusing more on customer retention and ensuring new
Predictions 2014 Mobile Trends for MarketersEvgeny Tsarkov
Mobile will transform businesses in 2014 in 3 key ways:
1) Mobile will change entire businesses, not just digital operations, as it bridges the physical and digital worlds.
2) Analytics will be critical for engaging customers in the right moments, beyond just app design.
3) Asia, especially China and India, will inspire mobile innovation due to their massive, growing mobile audiences.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Future of mobile search vertical searchworksKerstin Recker
The document discusses the future of mobile web search and how businesses and advertisers can adapt. It notes that mobile search is currently fragmented but will grow significantly as more users access the internet primarily through mobile devices. It provides tips for marketers, including using location data, clear concise messaging, engaging descriptions, customer reviews, and internal linking on websites. It emphasizes that successful mobile advertising will require relevance, interactivity, and adapting to how users access content through apps on touchscreen devices.
This document discusses the rise of conversational agents and virtual assistants. It notes that artificial intelligence is becoming integrated into many industries and aspects of life. Virtual assistants are described as the third technological wave after the internet and smartphones. Key players in the virtual assistant space are highlighted as Amazon's Alexa, Google Home, and Apple. The document outlines how virtual assistants will change customer expectations around customer service. It also provides best practices and strategies for brands to leverage virtual assistants.
1. Connected TV and over-the-top (OTT) streaming services are growing rapidly as more households cut cable cords or never subscribe to cable.
2. Artificial intelligence using machine learning will deliver large productivity increases in 2017 as personified AI assistants become more common. Voice recognition will also improve and become a primary interface.
3. The internet of things will continue expanding rapidly with more than 20 billion devices expected to be connected by 2020, driving new product categories and ecosystem strategies. Compatibility issues remain a challenge.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
The document discusses augmented reality (AR) and its potential uses and growth. AR allows users to see additional information overlaid on the real world through their devices. It is being used in areas like games, education, fashion, and healthcare. The document predicts that AR apps will reach over 2.5 billion downloads annually by 2017. It also discusses best practices for implementing AR and argues that AR will become integrated into everyday life as the technology advances and is adopted into more devices like smartwatches.
1) The document discusses a 2nd screen mobile app called ESPN InPlay that was created for the 2012 US Open Tennis Tournament.
2) The app allowed users to interact with real-time trivia questions, view social media comments from Twitter and Facebook, and participate in predictive polling as matches were happening.
3) Users could login via Facebook, participate in leaderboards and contests for prizes, and view historical trivia about matches. The app was designed to increase audience engagement across screens.
Mobile advertising matters because half of brands still have no mobile strategy as smartphone usage increases. A successful mobile strategy involves four steps: planning the audience and goals, creating engaging mobile content, marketing the mobile assets, and analyzing campaign performance using analytics tools. Marketers are finding mobile success with social calls to action, full-page ads, and contextual ads.
1) Social media has become the true "second screen" as people actively engage with social platforms like Facebook and Twitter while watching TV.
2) Marketers can now align their digital and traditional advertising by focusing on TV as the first screen and social media as the second screen.
3) Brands can reach consumers across both screens by tracking discussions on social media about TV shows and serving targeted ads during and after the programs air.
Fresh Digital Group provides mobile marketing services. Their document outlines their strategic approach in 3 paragraphs:
1) They leverage basic marketing principles and research the audience to plan an effective mobile strategy.
2) They create engaging content and consolidate relevant information from other channels.
3) They utilize SMS, mobile web and apps to reach customers across all devices, build a customer profile to understand relationships, and promote content through various methods while collaborating with partners.
7 Most Powerful Solar Storms in the History of Earth.pdfEnterprise Wired
Solar Storms (Geo Magnetic Storms) are the motion of accelerated charged particles in the solar environment with high velocities due to the coronal mass ejection (CME).
Performance Budgets for the Real World by Tammy EvertsScyllaDB
Performance budgets have been around for more than ten years. Over those years, we’ve learned a lot about what works, what doesn’t, and what we need to improve. In this session, Tammy revisits old assumptions about performance budgets and offers some new best practices. Topics include:
• Understanding performance budgets vs. performance goals
• Aligning budgets with user experience
• Pros and cons of Core Web Vitals
• How to stay on top of your budgets to fight regressions
In this follow-up session on knowledge and prompt engineering, we will explore structured prompting, chain of thought prompting, iterative prompting, prompt optimization, emotional language prompts, and the inclusion of user signals and industry-specific data to enhance LLM performance.
Join EIS Founder & CEO Seth Earley and special guest Nick Usborne, Copywriter, Trainer, and Speaker, as they delve into these methodologies to improve AI-driven knowledge processes for employees and customers alike.
How Netflix Builds High Performance Applications at Global ScaleScyllaDB
We all want to build applications that are blazingly fast. We also want to scale them to users all over the world. Can the two happen together? Can users in the slowest of environments also get a fast experience? Learn how we do this at Netflix: how we understand every user's needs and preferences and build high performance applications that work for every user, every time.
Blockchain technology is transforming industries and reshaping the way we conduct business, manage data, and secure transactions. Whether you're new to blockchain or looking to deepen your knowledge, our guidebook, "Blockchain for Dummies", is your ultimate resource.
Are you interested in learning about creating an attractive website? Here it is! Take part in the challenge that will broaden your knowledge about creating cool websites! Don't miss this opportunity, only in "Redesign Challenge"!
Video traffic on the Internet is constantly growing; networked multimedia applications consume a predominant share of the available Internet bandwidth. A major technical breakthrough and enabler in multimedia systems research and of industrial networked multimedia services certainly was the HTTP Adaptive Streaming (HAS) technique. This resulted in the standardization of MPEG Dynamic Adaptive Streaming over HTTP (MPEG-DASH) which, together with HTTP Live Streaming (HLS), is widely used for multimedia delivery in today’s networks. Existing challenges in multimedia systems research deal with the trade-off between (i) the ever-increasing content complexity, (ii) various requirements with respect to time (most importantly, latency), and (iii) quality of experience (QoE). Optimizing towards one aspect usually negatively impacts at least one of the other two aspects if not both. This situation sets the stage for our research work in the ATHENA Christian Doppler (CD) Laboratory (Adaptive Streaming over HTTP and Emerging Networked Multimedia Services; https://athena.itec.aau.at/), jointly funded by public sources and industry. In this talk, we will present selected novel approaches and research results of the first year of the ATHENA CD Lab’s operation. We will highlight HAS-related research on (i) multimedia content provisioning (machine learning for video encoding); (ii) multimedia content delivery (support of edge processing and virtualized network functions for video networking); (iii) multimedia content consumption and end-to-end aspects (player-triggered segment retransmissions to improve video playout quality); and (iv) novel QoE investigations (adaptive point cloud streaming). We will also put the work into the context of international multimedia systems research.
MYIR Product Brochure - A Global Provider of Embedded SOMs & SolutionsLinda Zhang
This brochure gives introduction of MYIR Electronics company and MYIR's products and services.
MYIR Electronics Limited (MYIR for short), established in 2011, is a global provider of embedded System-On-Modules (SOMs) and
comprehensive solutions based on various architectures such as ARM, FPGA, RISC-V, and AI. We cater to customers' needs for large-scale production, offering customized design, industry-specific application solutions, and one-stop OEM services.
MYIR, recognized as a national high-tech enterprise, is also listed among the "Specialized
and Special new" Enterprises in Shenzhen, China. Our core belief is that "Our success stems from our customers' success" and embraces the philosophy
of "Make Your Idea Real, then My Idea Realizing!"
The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - MydbopsMydbops
This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization.
Key Takeaways:
* Understand why connection pooling is essential for high-traffic applications
* Explore various connection poolers available for PostgreSQL, including pgbouncer
* Learn the configuration options and functionalities of pgbouncer
* Discover best practices for monitoring and troubleshooting connection pooling setups
* Gain insights into real-world use cases and considerations for production environments
This presentation is ideal for:
* Database administrators (DBAs)
* Developers working with PostgreSQL
* DevOps engineers
* Anyone interested in optimizing PostgreSQL performance
Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
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The Linux-kernel memory model (LKMM) is a powerful tool for developing highly concurrent Linux-kernel code, but it also has a steep learning curve. Wouldn't it be great to get most of LKMM's benefits without the learning curve?
This talk will describe how to do exactly that by using the standard Linux-kernel APIs (locking, reference counting, RCU) along with a simple rules of thumb, thus gaining most of LKMM's power with less learning. And the full LKMM is always there when you need it!
What's Next Web Development Trends to Watch.pdfSeasiaInfotech2
Explore the latest advancements and upcoming innovations in web development with our guide to the trends shaping the future of digital experiences. Read our article today for more information.
3. 2014 WILL BE THE
YEAR OF MOBILE.
Worldwide mobile spending is expected to hit
$18 billion this year. By 2017, the market will
reach $41.9 billion.
3
4. Digital Industry Predictions
Digital Advertising Predictions
Mobile Industry Predictions
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5. Digital Industry Predictions
• Worldwide IT spending will grow 5% year over year to $2.1 trillion in 2014."
• Emerging markets will return to double-digit growth of 10%, driving nearly
$740 billion or 35% of worldwide IT revenues and, for the first time, more
than 60% of worldwide IT spending growth. "
"
• The mobile device onslaught will continue in 2014 with sales of tablets
growing by 18% and smartphones by 12%. The Android community, led by
Samsung, will maintain its volume advantage over Apple, while Apple will
hold onto its value edge with higher average selling prices and an
established ecosystem of apps. But Google Play (Android) app downloads
and revenues are making dramatic gains and the "app ecosystem value
gap" will be significantly narrowed in 2014. And the clock will be ticking
louder for Microsoft, which needs to quickly double mobile developer
interest in Windows."
Digital Advertising Predictions
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6. Digital Industry Predictions
• Spending on big data technologies and services will grow by 30% in 2014,
surpassing $14 billion as demand for big data analytics skills continues to
outstrip supply. "
• Social technologies will become increasingly integrated into existing
enterprise applications over the next 12-18 months. "
"
• The 3rd Platform will deliver the next generation of competitive advantage
apps and services that will significantly disrupt market leaders in virtually
every industry. Finally, the 3rd Platform will continue to expand beyond
smartphones, tablets, and PCs in 2014 to the Internet of Things (IoT). "
• Low-cost/high-function devices. Devices will put transistors to work for
sensors, rich graphics, and discrete processors. These devices will
continue to drop precipitously in price to what seem today like ridiculous
levels such as we’ve seen at discount super stores this holiday shopping
season in the US. "
Digital Advertising Predictions
Mobile Industry Predictions
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7. Digital Industry Predictions
Digital Advertising Predictions
Mobile Industry Predictions
Mobile Advertising Predictions
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8. Digital Advertising Predictions
• As automated, or programmatic, advertising technologies replace
cumbersome manual media planning and buying processes that eat up too
much time and leak critical consumer data, more resources can be redirected towards the creative side of the house, and toward impactful,
engaging and effective advertising that drives commerce. "
"
• Closing the gap between native advertising and programmatic buying will
become one of the next big hurdles."
• Open ecosystems win. The industry has asked marketers to manage
multiple relationships with 20 to 40 vendors to execute online advertising."
"
• Mobile drives the transaction. 2014 will be the year that marketers demand
device agnostic advertising. Innovations and technologies that empower
marketers to gain a single view of the customer and target across all
screens are leading the way, because ultimately, a cross-screen strategy
will drive the highest return for marketers.
Digital Industry Predictions
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8
9. Digital Advertising Predictions
• 2014 will be the year consumers have a greater appreciation of targeted,
personal marketing. And a growing number of advertisers will respond with
online marketing technologies that deliver richer, more relevant brand
experiences – at scale from the smartphone to the desktop. "
• 2014 will be the year when immersive experiences that tie directly to a
transaction will dominate. Premium advertising that goes beyond banners
will get even more sophisticated and customizable. Digital advertising will
be remarkable, unique and experience-based."
• Techies, creative types and content producers can no longer retreat to
their separate corner offices to devise strategies in a vacuum. As media,
technology and creativity converge, more holistic and integrated
businesses will emerge and out perform their competition. "
"
• Native advertising and content marketing will be the leading driver and the
largest spending category for the year."
Digital Industry Predictions
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9
10. Digital Advertising Predictions
• An audience-first approach and consolidated view of all results across
their organizations will lead marketers to think differently about the way
they communicate with customers. As a result, in 2014 we will see much
more personalized customer journeys that begin at first touch and are
continuously optimized. "
"
• CMOs Will Increase Spending in Digital Marketing - As consumers
continue to turn to smartphones and tablets to interact with brands,
marketers need to engage them directly. CMOs will need to increase focus
on engaging the mobile consumer to get their attention and their dollars."
• Cross-Channel Marketing Key to Exceeding Marketing Goals. Utilizing the
insights from search, social, and integrated marketing will allow companies
to develop cross-channel content creation strategies. Video, social media,
and of course commerce and shopping will be at the forefront of this
transformative cross-screen reality."
Digital Industry Predictions
Mobile Industry Predictions
Social Marketing Predictions
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11. Digital Advertising Predictions
• The Year Of Programmatic Video Advertising. 60% of all digital video ads
will be bought programmatically. Programmatic becomes the new premium
inventory. Advanced measurement and real-time data will close the gap
between TV and digital video. Mobile video advertising gets new
measurement standards. "
"
• Wearable technology will create new ecosystems. Moving beyond glasses
and experimentation, wearable sensor technology will support the new
entry of major brand verticals into the market. 2014 will see the
development of new ecosystems and mobile partnerships in wearables
and will help accelerate mobile-led services such as m-health, insurance
and personal safety."
"
• Lines will blur between marketing and ad tech. As content consumption
continues to transcend the living room walls, advertisers will continue to
experiment with the right mix of content and advertising. "
Digital Industry Predictions
Mobile Industry Predictions
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12. Digital Industry Predictions
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13. Mobile Industry Predictions
• Beacons will be the fastest-growing mobile hardware market in 2014, and
anchor the Internet of Things. These low-cost pieces of hardware are
poised to transform how retailers, event organizers, travel businesses,
transport companies, and educational institutions communicate with
audiences. They utilize low-energy Bluetooth connections — which are
much more effective indoors than GPS, Wi-Fi, or NFC — to deliver signals,
data, and messages directly to a smartphone or tablet. Beacon systems
will probably be the first Internet Of Things-type device to gain wide
acceptance, since they have such a low barrier to entry in cost terms."
"
• TV Everywhere-style apps will proliferate, and bring slices of TV ad
budgets into mobile. In short, everyone who's anyone in TV and video will
compete to bring premium video content to tablet and phone screens,
mainly through apps. There will not be much clarity in this market in 2014,
but there will be more and more dollars up for grabs, and a lot of
experiments to try to determine who can peel audiences away from
competitors as viewing habits shift to mobile.
Digital Industry Predictions
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13
14. Mobile Industry Predictions
• The main app stores will see big shifts in organization and infrastructure.
In 2014, the main app stores will begin giving developers and publishers
more tools and the ability to bill customers for different things: updates,
upgrades, monthly or annual subscriptions. Finally, Google and Apple will
enter into a race to improve discovery in their app stores, so that their
customers are able to find apps they're interested in much more easily. "
"
• The smartphone platform war becomes a three-horse race between Apple,
Google, and Microsoft. The big story will be Microsoft riding resurgent
Lumia and Surface sales to a distant, but solid third place position.
Microsoft is already gaining momentum after nearly doubling its share of
the global smartphone market in the course of 2013, thanks primarily to
record shipments of Lumia smartphones, which grew 200% year-over-year
in the third quarter. The new Surface tablets will prove popular in 2014 with
enterprise customers. Amazon will continue to be relevant in the tablet
market, and may release a smartphone. "
Digital Industry Predictions
Digital Advertising Predictions
Social Marketing Predictions
Mobile Advertising Predictions
14
15. Mobile Industry Predictions
• 2014 will be the year that low-cost, high-quality smartphones begin to
dominate handset sales. Smartphones will virtually wipe out feature phone
sales in the very near future, thanks to the rapid decline in the average
selling price or ASP of smartphones globally and because of heavy uptake
in emerging markets. The decline in ASP is driven mainly by the low-cost
Asian manufacturers, like ZTE, Huawei, Lenovo, Micromax, and Xiaomi. "
"
• The rise of the wearables and the Internet of Things. The wrist wins the
market for wearable computing as Apple introduces an innovative wristworn product: We have already estimated that smart wrist wear will
account for 85% of all wearable device unit shipments in 2014. We think
that Apple's new supposed iWatch device will actually be something very
unexpected — perhaps a collection of modular and customizable wrist
wear – that goes above and beyond what we've seen so far in wearable
computing. It may come in many different colors and styles, and offer
different modules depending on wearers' interests: different watch-faces,
fitness trackers, social media alert lights, etc. "
Digital Industry Predictions
Digital Advertising Predictions
Social Marketing Predictions
Mobile Advertising Predictions
15
16. Mobile Industry Predictions
• Google Glass will make its consumer debut and see modest success
thanks to smart apps that are native to the device. Before Glass hits the
mainstream, Google will need to address three major issues: price,
privacy, and style. Google has also opened Glass to developers, and
there's a lot of opportunity for Glass-exclusive apps that show users
information but meanwhile allow them to continue using their hands for
whatever they're doing. The Oculus Rift, a headset that blocks out reality
and will likely be used mainly for gaming, might also have a big year. "
"
• The large wireless operators will continue to consolidate into regional and
global super-carriers. Despite the recent gains made by some upstart
smaller carriers like T-Mobile USA, and the retrenchment of Vodafone and
Deutsche Telekom, the wireless market will see more and more
consolidation globally, especially since slowing subscriber and data
revenue growth is causing large carriers to cast about for new growth
markets or for acquisition targets, often in order to avoid being acquired
themselves. "
Digital Industry Predictions
Digital Advertising Predictions
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17. Digital Industry Predictions
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18. Mobile Advertising Predictions
• Proliferation of Second screen experience. In 2014 developed market
broadcasters will embrace second screening by offering tailored
companion content, targeted advertising and direct opportunities to
purchase from-ad-to-phone."
"
• Social analytics, intelligence and social data monetization. The Twitters,
Facebooks, Instagrams and Pinterests of the world will continue to drive
mobile traffic and usage with consumers coming to expect seamless,
intuitive experiences across devices from all the brands they interact with. "
• Mobile Video watching will match PCs, begin to approach DVR/TV levels.
Partially driven by the rise in social, video will continue to gain importance
with more “made for mobile” content being produced -- giving users the
opportunity to consume, interact with and change video content from their
device of choice."
Digital Industry Predictions
Digital Advertising Predictions
Social Marketing Predictions
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18
19. Mobile Advertising Predictions
• Adaptive design – As more screen sizes, display types, devices and nextgen hardware (think glasses and watches) proliferate the market, the
importance of adaptive content and creative will be critical for publishers to
successfully monetize mobile."
"
• Data is an essential element of the consumer path to purchase. As brands
mature in the space, they are moving beyond consumer engagement
when they are in a defined “fence” near brick and mortar locations, but
they are looking to begin that conversation where the consumer is before
and after they come through their door. As the ingestion of accurate mobile
data becomes a competitive necessity in all aspects of mobile technology,
first party data will take center stage as the be-all-end-all."
• Measurement is another area that will benefit from additional focus on
mobile data innovation and precision. As marketers start to better
understand the unique value of mobile, Click Through Rates (the de facto
measuring stick) will come up against increased scrutiny and devaluation. "
Digital Industry Predictions
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19
20. Mobile Advertising Predictions
• Micro-fencing - as location intelligence further unlocks the insights of
mobile consumer behavior, advertiser focus will become even more
granular, shifting to “last mile” integrations. "
"
• In 2014, more publishers will make inventory available via programmatic
platforms. Publishers will make premium inventory they used to sell only
through direct relationships available on private exchanges, ensuring bids
from only high-quality brands. Publishers will experiment with different
types of private exchanges, including closed environments where only one
advertiser may bid on inventory (a sort of programmatic-direct model), as
well as controlled environments where a limited number of invited brands
can bid on inventory. "
• As brands mature in the space and better understand their own unique
and most valuable KPIs, a shift in payment models will surely come. "
Digital Industry Predictions
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21. Digital Industry Predictions
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22. Social Marketing Predictions
• The use of micro-video will rise. Micro-video sharing has already proven
itself valuable for breaking news and viral events. Social media is
increasingly being used for real-time sharing. Users depend on short
snippets of text, photos or videos to consume information. For this reason,
platforms like Vine and Instagram continue to be hugely popular. Instead
of marketers putting all of their eggs in one :30 or :60 second basket, a
series of shorter videos will be used to stay relevant with changing trends
and seasons. "
"
• Facebook will lose the younger demographic. For anyone below 40,
Facebook is old news. And for teens, it is where all the scary parents are
lurking, just waiting for them to post an inappropriate picture or use a curse
word that will get them grounded. Facebook is dying, and by the end of
2014, it will be the digital geriatric clinic sprinkled with brands, cheesy real
estate agents, and car salesmen. "
Digital Industry Predictions
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Mobile Industry Predictions
22
23. Social Marketing Predictions
• Apps and social platforms will have a much faster lifecycle. The new world
order is: Kids flock to social network; Parents hear about said social
network and sign up; Kids leave adults in the dust and move on to some
newer, shinier social media toy. Expect this cycle to accelerate in 2014. "
"
• Social customer service will be a necessity. Customers are continuing to
utilize sites like Twitter and Facebook to air their complaints with a
business. Since the voice of your consumers is only amplified through the
use of social media, it is important to address these issues as soon as
possible. A disgruntled customers’ savvy use of social media could lead to
a much bigger problem for the reputation of a company."
• Social advertising will expand beyond the platform. As remarketing
capabilities are expanded in Twitter and Facebook, the ability to target
audiences within these platforms based on their behavior outside of them
will improve. This will enable advertisers to more effectively target users
based on their actions across the Web. "
Digital Industry Predictions
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Mobile Advertising Predictions
Mobile Industry Predictions
23