2-Hour Design Sprint Agenda

Design thinking is a process for creative problem solving that involves empathizing with users, defining the problem from their perspective, ideating potential solutions, prototyping ideas, and testing them with users. The process helped Airbnb transform by having employees experience being travelers and capture quality photos for hosts. They experimented with small, non-scalable changes like switching from stars to hearts for ratings, which increased engagement by over 30%.

During the Define stage, you put together the information you have created and gathered during the Empathise stage. This is where you will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. You should seek to define the problem as a problem statement in a human-centred manner.

The document discusses the differences between design and innovation. It states that while people often confuse the two, design is more tactical and focused on specific products or services, while innovation is more strategic and has a broader scope and longer timeline. The document outlines design thinking principles without specifying a rigid process, noting that design is best done with light processes or frameworks. It also discusses the interplay between product management, engineering, and design, noting they are distinct but interrelated functions in developing and delivering value to customers. The conclusion is that understanding the relationship between design and innovation is more important than any fixed design methodology.

1. Design thinking has been misperceived as only involving designers when it actually requires interdisciplinary teams across design, business, and technology disciplines. 2. Effective product teams have design, business, and technology leads working together, with the design discipline playing a transversal role rather than being dissolved into other areas. 3. Experience metrics are now part of product key performance indicators to measure user behavior and experience, alongside traditional business and technology metrics.

This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.

This document discusses experience design and design thinking. It begins with an overview of the emergence of the experience economy and how it is changing business. It then discusses some key traits of design thinking and its implications. The document outlines aspects of designing experiences, including staging, backstaging, and the anatomy of experience design. It provides examples of experience design at MindTree, focusing on front staging and back staging, thinking of users as people, tasks as activities, and context. The document emphasizes thinking of offerings as experiences and discusses how this could change MindTree's approach.

Share your prototype with others to get feedback. Ask questions to understand how it could be improved. Iterate based on feedback to refine your idea.

A basic introduction to the principles of design thinking and how they can be used successfully in product design and development. This presentation was used for facilitating a workshop "Design Thinking for Product Design."

The document describes a design thinking workshop to help participants understand and apply the design thinking process. It outlines the workshop agenda which includes an icebreaker activity, video, and explanations of key design thinking concepts like empathy mapping and customer journey mapping. Participants are then led through design thinking steps to reimagine a frustrating daily experience, coming up with ideas and prototypes to test solutions. The workshop aims to show design thinking as a human-centered approach integrating user needs, technology possibilities, and business factors to solve problems in an iterative, non-linear way.