Aditya Mehta Foundation - Marketing Strategy by Shreya, ASILVERSE

Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy as a platform for sharing instant photo and video messages. It targets women ages 18-24 and advertisers as its main customer segments. Snapchat offers influencer content, quick chatting features like Snapchat Stories, and different content channels to its users. It partners with celebrities, influencers, and news networks to engage users and create new features and content to attract new users. Snapchat's main revenue streams currently come from advertising.

Brander is a social media marketing agency that specializes in influencer marketing. They propose a campaign for Amazing Grass that would leverage Brander's network of influencers to create awareness, conversations, and trust in the Amazing Grass brand over the course of 1 month campaigns. Influencers would document how Amazing Grass products affect them, generating long-term engagement. Brander tracks all metrics in real-time and provides detailed reports. They offer 3 campaign options for Amazing Grass at different price points and levels of reach and influencer following. The goal is to position Amazing Grass as the leader in plant-based nutrition.

The document outlines Chris Moody's 15 minute presentation at Social Fresh East in San Diego on creating profitable content. It discusses defining profitable content as content that converts and creates revenue by working with sales. It then provides examples of high, medium, and low effort content and their respective returns in terms of social traffic, leads, and customer conversions. Finally, it lists five ways to create more profitable content: 1) brainstorm questions with staff, 2) interview colleagues, 3) host a company blogathon, 4) focus on consistent base hits rather than homeruns, and 5) turn email into content.

Influencer Marketing has matured into a powerhouse marketing channel. In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to: Drive programs and performance with goal setting Optimize influencer selection for maximum ROI Reach the right consumers, with audience targeting Identify which influencer marketing metrics matter to you (and which don’t) Continuously improve your influencer marketing, with analytics Create an “always-on” influencer marketing strategy that’s vital to your success Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.

89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels, according to MediaKix. Influencer marketing is typically considered and approached as a top funnel marketing tactic. We believe influencer marketing is a full funnel tactic, designed to drive brand and product awareness, fill your content folder with social advertising-friendly creative, and drive traffic and revenue through advertising amplification. Join our webinar as we dive into how we helped our clients leverage the authenticity of influencer’s organic content through Paid Advertisements on Instagram and Facebook to maximize return on their influencer marketing efforts.

TapInfluence Co-founder Holly Hamann Presents "Why Influencer Marketing Matters" at the 6th Annual Social Media Marketing Conference on January 30th, 2013

5WPR CEO Ronn Torossian highlights the top three ways your business can leverage YouTube for more success generating leads and buzz about their products and company.

The document discusses changes to Facebook's news feed algorithm in 2018 and how brands and organizations can adapt. The key points are: 1. Facebook will prioritize posts that generate meaningful engagement and conversations between friends over public content from brands. This favors posts that encourage longer comments and responses between users. 2. Brands should focus on creating content that users will want to share with friends and family, such as content that provides social currency or emotions. Tracking shares is more important than overall engagement. 3. Live videos are more likely to generate engagement and discussion compared to regular posts. Brands should measure video retention and repeat views, not just total views.

The document discusses a hierarchy of engagement that is key to building enduring billion dollar companies. The three levels are: 1) growing engaged users completing core actions, 2) retaining users by creating accruing benefits and mounting losses from use, and 3) generating virtuous loops where user engagement fuels more engagement. Companies like Pinterest and Twitter exemplify these levels by growing pinned content, retaining users through social graphs, and creating network effects through user sharing. Building products that achieve all three levels of engagement is critical to fueling long term, self-sustaining growth.

Webinar discussing the challenges of influencer marketing, how data solutions can help, and what metrics to report on to measure your campaigns success.

The document provides an overview of influencer marketing and how to build influence. It discusses the 4 levels of influencers from celebrities to friends and defines the "influence sweet spot". It then outlines the 6 steps to an influencer marketing campaign: 1) Focus on defining topics, 2) Research potential influencers, 3) Refine targets using objective and subjective tools, 4) Build relationships through content, participation and support, 5) Activate influencers through first access, custom creative and spotlighting, and 6) Follow up by being a resource, monitoring, and saying thank you. The goal is to move people toward valuable action through influential people and social media.

Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content. This leads the management or client often questioning: Is my investment in social media really paying off? Through this guide you will learn: 1. How to measure your social media ROI 2. How you can optimize your adspend through top quality content and better targeting