Big Campaign Idea

Branding has evolved over hundreds of years from cattle branding to signify ownership to a key business concept in the modern world. A brand provides differentiation for a product or service and is not just a logo or slogan but involves leveraging functional and emotional attributes to build equity. There are various types of brands including corporate, product, service, and cause brands. An effective brand building process involves assessing the brand, crafting a promise and blueprint, culturalizing the brand internally, and leveraging the brand for advantage.

The document provides an executive summary and introduction for the Nestle Pure Life brand audit report. It summarizes the company's history and operations in Pakistan. Nestle Pure Life was launched in Pakistan in 1998 as the company's premium drinking water brand. The report analyzes the brand inventory and explores any mismatch with consumer perceptions. It also provides recommendations to help Nestle Pure Life realize its full potential.

Red Bull aims to expand into the older adult market by targeting middle-aged men and women experiencing midlife crises who lack motivation. It positions Red Bull as able to give them the focus and energy needed to pursue their deepest desires by getting their "balls back" and finding direction and internal change. Red Bull claims to increase performance, concentration, reaction speed, vigilance, and motivation, making people feel more energetic and improving their well-being.

This document provides a summary of research conducted on Febreze Air Effects spray. It describes the product's features such as its light mist spray and variety of scents. It then discusses Febreze's target audience including adults, parents, and women. Finally, it outlines Febreze's desired brand image of being sustainable and effective at odor elimination.

Brand differentiation is CRITICAL in today's ever-commoditizing marketplace. In their book Overthrow, Adam Morgan and Mark Holden identify the 10 different challenger stories. Every brand MUST be a challenger brand for success. Which one are you?

This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.

This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr

Be distinct or become extinct. Strong brands are brought forth by strong organisations. Effective brands are authentic and consistent with the organisation's identity.

Read our story on how to write a brand plan: https://beloved-brands.com/2012/06/24/brand-plan/ Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.

Workshop to provoke you to think differently and see how a brand’s BIG IDEA reflects the brand’s SOUL and transforms the experience and bond into a REPUTATION

After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.  'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.  Enjoy reading.

We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.