Social Media Outlook 2012

The document discusses social media marketing strategies for travel and hospitality professionals. It outlines a 6 step social media marketing funnel: 1) Build awareness, 2) Move customers to consideration, 3) Help customers find preferences, 4) Encourage customers to take action, 5) Build customer loyalty, and 6) Develop customer advocacy. It then provides tips for using key social media platforms like Facebook, Twitter, Google+, Pinterest, blogs, and Instagram as part of a hospitality marketing strategy.

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This document discusses how companies can reinvent themselves by becoming "wikibrands" that engage customers in an active participatory role. It argues that a premium brand is now defined by customer participation rather than just purchases. To succeed as a wikibrand, companies must embrace social business practices, have an activist customer culture, and find ways for customers to participate beyond just buying products. The document outlines six benefits of becoming a wikibrand, including increased brand advocacy, perception, support, serendipity, content, and insights. It also provides 10 factors for success, such as having the right culture, focus, language/content/outreach, incentives/motivations, rules/guidelines, and tools/platforms

The document discusses how social media can provide more value and return on investment for marketers. It outlines how social media allows for word-of-mouth marketing at scale, and how companies can measure success through metrics like customer spending, loyalty, and influence. Examples are given of how different companies have used social media to build customer loyalty, increase brand credibility, and expand their market reach.

Social media is becoming ubiquitous and influencing travel decisions. Reviews on sites like TripAdvisor are highly credible sources of information for travelers. Research in New Zealand found that social networks play a vital role in tourism marketing, with international tourists using sites to investigate activities and accommodations. Free monitoring tools have limitations, while automated solutions can provide timely analysis of key sites and competitors. Tourism businesses that utilize social media monitoring are experiencing increased revenue and reduced costs by staying engaged with online conversations.

Social media marketing involves using social media platforms like Facebook, Twitter, and Pinterest to achieve marketing goals. It allows businesses both large and small to reach more customers by sharing content, videos, and images. Customers now interact with brands through social media, so having a strong social media presence is important. With the correct implementation, social media marketing can bring remarkable success to a business.

Social media is an important tool for brands to connect with audiences and build their personal brand through networking, content creation and using free tools. The document provides tips on how to engage audiences on social media through things like giving value, being accessible, focusing on the needs of the audience, and sharing the right type of content. It also provides an example of how one brand was able to exponentially grow their social media following and sales through viral sharing of engaging content.

Social media usage and advertising on platforms like Instagram, Facebook, and YouTube has significantly increased in recent years. Advertisers have taken notice of the growing audiences on social media and have shifted marketing budgets from traditional channels to digital. It is estimated that advertisers will spend over $56 billion on social media networks by 2022 due to the cost-effectiveness and ability to target specific demographics. As social media usage continues rising, especially among younger generations, the future of advertising will remain focused on social media marketing strategies.

This document provides information on marketing in the digital world and using social media. It discusses the 4Ps of marketing (product, price, place, promotion), listening to customers, engaging with them on social media through questions and answers, being interesting and honest. It emphasizes the importance of balancing online and offline promotion and provides tips for better social media engagement such as measuring results using tools like Facebook Insights, Crowdbooster, Tweetreach, and Google Analytics. References are also included.

This presentation outlines how to use Social Networking Sites like Linkedin, Facebook, Blogs and internet directories to Get More Business.

The document discusses social media marketing and optimization strategies for companies. It defines social media marketing and optimization and explains why companies should utilize them. It outlines some of the main possibilities, difficulties, and provides examples of social media strategies including corporate blogging, RSS feeds, microsites, online games, networking sites, and sharing content on sites like YouTube and Flickr.

This document discusses the growth of social media and its importance for marketing. It provides examples of how companies have successfully used social media to increase sales and engagement. It also outlines different tools for measuring social media performance and discusses essential steps to establish goals and metrics for social media measurement.

This document discusses social commerce and covers topics such as the fundamentals of social commerce, social shopping models, social advertising, using social networks for customer service and market research, enterprise social commerce applications, and the implementation and risks of social commerce. It provides 12 learning objectives on these topics and summaries for each section.

This document discusses how to measure your brand's reputation during and after a crisis. It notes that only half of companies have a crisis plan and companies have low confidence in handling new media during crises. It provides ten commandments of online crisis management and examines a case study of a domain registrar that had 500,000 credit cards compromised. It discusses the importance of transparency, monitoring tools, generating positive mentions, and maintaining a positive online sentiment to minimize damage to brand reputation from a crisis.

The document provides information on measuring a brand's reputation during and after a crisis. It notes that only half of companies have a crisis plan and companies have low confidence in handling new media during crises. It outlines ten commandments of online crisis management and examines a case study of a domain registrar that suffered a credit card breach. It discusses tools for reputation monitoring and proactive measures for neutralizing negative sentiment like increasing positive mentions.

When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.

A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.

The document discusses how businesses can engage their digital audiences. It outlines the consumer buying process and how social media influences purchase decisions. Consumers are increasingly using social media and mobile devices to research products and get recommendations. The presentation recommends that brands establish a social media strategy to connect with customers and not get "locked out" of influencing purchase decisions. It provides statistics on popular social media sites and how engaged customers benefit companies.