D vi o Digital Credentials

100+ people across 5 offices
with access to 125 resources for
over 100 brands.
Delhi
Mumbai
Pune
Bangalore
Dubai
Department Count
Digital Media Solutions 10
Creative 23
Performance & Media 10
Technology & Mobile 13
Branded Content 9
Social Media 19
Research & Strategy 5
Business Development 3
Admin & Accounts 4
Video Production 3
Copywriters 3 Singapore

Travel TV & Media Sports Retail
Education BFSI Real Estate
Sector Expertise

7
Content
Creation
Digital Media
Performance
Creatives
Social Media
Content
Amplification
Influence Marketing
Talent Collaborations
Branded Content
Digital-First Video
Data,
Innovations &
Martech
Marketing Technology
Audience Behaviour
Data Analysis
Social Technology
OUR
SERVICE
S

Retail Phoenix
Marketcity
Gaia
W for
Woman
Aldo Club Apparel
SportsOne
Call it Spring
Protinex
Birkenstock

Sports
UAE Royals PBL
IPL - Pune IPL - Rajkot
IBL

Travel
Cox & Kings gAdventures
Maharashtra
Tourism

CONTENT-CREATOR
NETWORKS
MARKETING STARTUP
INCUBATORS FOR
MADTECH
DIGITISING PHYSICAL
ENVIRONMENTS FOR
EXPERIENTAL MARKETING
MARKETING CLOUD MANAGEMENT
WITH IBM, ADOBE, SALESFORCE
AND ORACLE
SOCIAL TECH LAB VIDEO
FOR SOCIAL

OBJECTIVE:
Top of mind
recall among
the youth
segment in
the UAE for
accessories &
apparel

20
Brand & Influencer Tie-UpsBrand & Influencer Tie-Ups

21
World’s Largest Aldo Store Launch – SocialWorld’s Largest Aldo Store Launch – Social
Media Wall & InstaprinterMedia Wall & Instaprinter

30
BLOGGER ACTIVATION – CONTENT
THEMED PHOTOSHOOTSSNAPCHAT & INSTAGRAM
BUZZ
GENERATING BRANDED
CONTENT

1 million impressions. 100 HQ Chic
Images. 20 Bloggers. 1 Luxury Resort.

Generic Product PromotionsGeneric Product Promotions

LIVE Sports ContentLIVE Sports Content

Tactical & Sales driven - FootfallsTactical & Sales driven - Footfalls

Topical content to drive engagementTopical content to drive engagement

CAMPAIGN-THEMED LANDING PAGECAMPAIGN-THEMED LANDING PAGE

OBJECTIVE:
To drive brand app downloads
& leverage presences of
associate brands

Series showcasing app featuresSeries showcasing app features

Branded Content – App download centricBranded Content – App download centric

LIVE coverage of eventsLIVE coverage of events

Thank you for shopping with Club Apparel.
You are currently a Gold member.
Hey, Rashida. Good Evening!

OBJECTIVE:
To create
lifestyle video
with a
blogger for
digital
amplification
FOR

MALL BRAND LAUNCH – H&M
Branded hashtag & social activations, including influencer tie-ups & LIVE coverageBranded hashtag & social activations, including influencer tie-ups & LIVE coverage

#EXPRESSSHOPPING WITH LAUREN
Celebrity activation in association with mall brandsCelebrity activation in association with mall brands

CONTENT FORMATS - OKTOBERFEST
Albums & innovative content formats to drive maximum engagementAlbums & innovative content formats to drive maximum engagement

OBJECTIVE:
Drive footfalls, sales, e-
commerce & create brand
spokespersons leveraging
influencer outreach
programmes

Tap influencers across the social
space
Identifying 50 influencers at key
cities across the country who
become part of the
W Inner Circle
Influencer Management
Programme
Run social ads
Targeting parameters: Interests,
hashtags, age, community
Pages affiliated to Blog Adda &
other fashion communities
Target to 700 - 1,000 entries. Primary
selection criteria would be the social
media score. Minimum followers of
10K followers on a platform a must
Amplify the campaign through social
updates and blogs.
Be part of the phygital activations,
contests, reviews, etc. as brand
spokespersons
PLAN
EXECUTION
W-INNER CIRCLE – Influencer programme

W INNER CIRCLE
An eco-system of influencers formed
by the brand. Make creativity and trends
contagious by being digital
spokespersons

HOW DO WE GET THEM?
Run an activation across the country to
source fashion and art enthusiasts from
major cities
Entries flow in the form of
blogs, photos, stories,
contests, etc.
Winners selected on the basis of their
entries and more importantly their social
media presence
Turning brand loyalists to brand spokespersons
Create a network of brand spokespersons who
represent the brand across the nation through
various activations

WHAT DO THEY DO?
Make the brand presence felt across platform through various events
Attend
fashion shows
Cover relevant
art festivals
Events at the
W store
In every place of
fashion and art
Create chatter about the brand and its
products through their social media
channels
Write articles and blogs about the
brand; stories on its collections,
etc.
Create video properties on their
visits to places of art & fashion,
reviews, product launches, etc.

My visit to the ‘W’ store made me realise what’s the
thin line of difference between fashion and style
nazia
Iamsober, yesimhit,
stylisworld, mandita.miller
4 m
nazia Join me at the
Instawalk today folks! W is
my world and can’t wait to
try their new summer
collection! #InstawithW
#WforWow #WforWoman

INTERACTIVE & PERSONALISED VIDEO INNOVATION
STORE
LOCATOR
SEE
PRODUCTS
BUY
NOW
SHARE WITH
FRIENDS
HI USHMA
WE HAVE SOMETHING
SPECIAL FOR SPECIAL YOU
PLAN
A video that talks to the patrons one on one, giving
them what they want through various interactions
EXECUTION
Create a
personalised film on
the brand
Popularise the videos on
all social and digital
channels
User clicks on layers
unveiling product, store
info, etc.
Add interactive layers
about products, store
info, etc.

TWEET TO UNLOCK
PLAN
Use Twitter’s latest inventory to unveil
W’s new collection
EXECUTION
W’s latest creation
featured on the
Twitter tool
W’s CTA-driven messaging
prompts tweeples to tweet using
a brand-owned hashtag
Every tweet from the patron
flips a tile
Property unveiled
once target of
tweets achieved
START TWEETING
W FOR WOMAN
SUMMER – SPRING 2017
Tweet using #WSS

W FASHION MOB
A phygital activation - brand-owned
property! Flash mob, coined as
‘Fashion mob’ will appear in unusual
places and engage with people

W ON A RAMPAGE
The first ever digitally crowdsourced &
UGC driven fashion show on Instagram. W seeks
entries from models, stylists, photographers and
Choreographers who become part of this engaging
activation

PROMOTION & COVERAGE
INSTAGRAM TURNS INTO A RAMP
AND W IS THE SHOWSTOPPER
<Read more>

Media
FX India Star World
Premiere
Star World
India
Gaana

THE BRIEF THE INSIGHT THE IDEA
For the first time, the
world-famous HBO
property was coming to
the Star Network. We
needed to drive
association with the
show.
All pre-show
conversations follow a
pattern – predictions &
chatter around the
upcoming plotpoints. We
needed to guide this
discussion.
During the course of pre-
launch & launch, we held a
series of activities that
asked people to predict
what was going to happen
– as well as quiz them on
their knowledge of the
show.

• Campaign Hashtag: #HomelandOnSW
• The audience on Twitter were made to feel the excitement of
Carrie’s return to their TV screens
• With a simple question – “How are you getting ready for
Carrie?”, conversations were driven with the influencers
• #HomelandOnSW trended on the top spot on Twitter India
Get Ready For
Carrie

Featured in multiple publications as a key digital marketing case study of the year
Source: Social Samosa
& Lighthouse Insights

Successfully launched the latest season of Masterchef Australia

Launched Quantico Season 2 in India with the communication ‘Thank God For Mondays’. Created buzz
across the nation for three straight weeks for #TGFMwithSW

THE BRIEF THE INSIGHT THE IDEA
To create hype around
the brand new HBO
series – Westworld.
Considered to be ‘The
Next Game of Thrones’.
The show had a complex
storyline – on the lines of
Game of Thrones. We
needed to speak directly
to the fans of GoT.
To create a mass outreach
program – identify
everyone who has spoken
about both Westworld &
Game of Thrones and
invite them to watch it on
SWP.

IDENTIFY
We created an exhaustive list of
every person who had
mentioned the show.
Categorized by Celeb, Media
Houses, Influencer & Public.
INVITE DRAW VIEWERSHIP
We invite 150 of the Top of the
List – the people with the most
following.
We received a 50% return in
response from our outreach –
through pure organic means.
This helped in massively
increasing reach over our
concurrent activities.
THE GAMEPLAN

Conducted a strategic outreach to every person who mentioned ‘Westworld’ in India to create tune-ins.
Over 150 tweets sent to key influencers, celebs & media houses

Created over 130 million impressions on Twitter during key launch dates for the biggest launch of the
year - Westworld

The Koffee With
Karan Emoji!
This is the 1st emoji for an English GEC show,
the 2nd for a TV show in India & only the 3rd
emoji activated for a brand in India!

Koffee Rapid Fire
Challenge!
• Brought alive the most loved segment of
Koffee through an interactive Facebook
post (first ever in the industry)
• Fans were put to test on the most legendary
moments in Koffee history
• Top 10 winners to get an autographed mug
from Karan
1.54 LAKH1.54 LAKH 19% vs 1%19% vs 1%
Total Interactions
70007000
Engagement rate –
Achieved vs Benchmark
Unique Users
1454514545
Total Plays

Celeb Mug Activity
• Conducted an activity to give out celebrity
autographed mug
• Fans had to tweet with #KoffeeWithSRK &
#KoffeeWithAlia to unlock the creatives of
SRK & Alia respectively
• This activity has been successfully carried out
for every guest on Koffee

#UnlockMyKoffeeMug
• Star World gave over two thousand fans a
once in a lifetime chance to win the
coveted Koffee mug through the
#UnlockMyKoffeeMug event at High
Street Phoenix, Mumbai & DLF Cyber
Hub, Gurgaon on 4-Nov
• The activity also engaged fans with a trivia
contests and a 3D photo booth

Campaign Highlights
• Trended on Facebook at no. 1 post
launch
• Featured on Twitter’s home page on the
day of launch
• Received shout-outs from Twitter for the
Unlock the mug activity & the Snappy TV
activity

Trended in India with every episode airing

Objective:
-Build brand
equity
-Increase
sales
-Make TG
realise the
importance
of health

Most talked about Digital campaign
#ThingsYouGiveUp

Infographics made specifically for the brand …

Did You Know health facts presented in eye catchy manner

Topical marketing that aligns with the brand

Some of many posts catered to increase engagement on social

Co-creating stories with established content creators

Results:
Driving
brand
association
with
desired
emotions
and
reactions

GOAL:GOAL: Build digital propertiesBuild digital properties
which inspire people to travelwhich inspire people to travel
for the world’s oldest travelfor the world’s oldest travel
companycompany

Presenting
over 1000
new reasons
for people to
travel the
world…

Masterchef is a premium property tied up with C&K

Marketing places through the use of drinks of the

A strong campaign to sell the Deccan Odyssey

One-off posts that were topical in nature and tactical of

OUTCOME: More than 35% of
total sales were influenced by
social media.

GOAL: First ever travel
adventurer’s hunt facilitated
only by digital
to launch the world’s largest
adventure company

A campaign which was
built around a contest
wherein 50 adventurers
were chosen to travel the
world. They created – and
are still creating content –
as they so do. The
communication evolved
as per their journeys.
Winner of
PATA Gold for
Marketing –
Adventure
Travel

Building excitement along the way …

Announcing and marketing the winners …

OUTCOME: 10,000 online entries
in Season 1, 12,000 in Season 2,
and over 500 exclusive experiential
content generated for promotion.

GOAL: Build brand as a
prominent sports franchise

Introducing players by bringing out their key attributes

Countdown to the tournament through trivia content

Banter ahead of the tournament- conversing with the rivals

First person narrative in communication that added a

Pitting stars against each other for theatricality

Behind the scenes content bringing out the unseen sides of

The battle continued beyond the court

And Twitter scripted our success story too

A marketing platform for the sponsors

Listicle content that brought out various aspects of the game and its

Contests that kept fans engaged and glued to the pages

Campaign came to life with interactive videos

GOAL: Establishing the brand
across the cricket crazy
populace in India

Building a team character through inspirational and aggressive

Cricket and pop culture go hand in hand

The stars did the talking to drive traction through videos

Striking chord with the fans by making them part of the team

Introducing the Supergiants of the game

Connecting the fans with the players through personal letters

Cashing in on cricket matches beyond IPL

GOAL: Building a Fan-Base
for the latest IPL franchise

Introducing players in their characteristic best

On the legend’s last day, 70 million roared along

D vi o Digital Credentials

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