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DViO Digital Education Credentials

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Julia Dutta
Julia Dutta

This document provides an overview of an Indian digital marketing agency. It summarizes the agency's services, team size and locations, sector expertise, core services including defining brand strategy and social media creative development, and key capabilities like video production and a social tech lab. It also lists some of the agency's clients in various sectors like media, sports, travel, retail, banking and education. Finally, it provides examples of digital marketing campaigns the agency has run for education clients, outlining objectives, strategies, tactics, and results including increases in applications and conversions.

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DViO Digital Education Credentials
Creative Engagement Media Performance Our Business Digital
125 people across 5 offices for over 100 brands. Delhi Mumbai Pune Bangalore Dubai Department Count Digital Media Solutions 8 Creative 18 Performance & Media 8 Technology & Mobile 10 Branded Content 7 Social Media 10 Research & Strategy 2 Business Development 3 Admin & Accounts 4 Video Production 3 Copywriters 2
Travel TV & Media Sports Retail Education BFSI Real Estate Sector Expertise
Media Star World Gaana Star World Premier FX
Sports UAE Royals PBL IPL - Pune IPL - Rajkot IBL
Travel Cox & Kings gAdventures Maharashtra Tourism Ramoji Film City Serendipity Arts Festival
Retail Phoenix Marketcity Gaia XOLO Aldo Club Apparel Protinex
BFSI Bajaj Allianz Bank Of Maharashtra
Education Manipal University BMU Symbiosis UPES SOIL
CORE SERVICES DEFINING BRAND STRATEGY DEFINING INTEGRATED OMNI-CHANNEL STRATEGY BRANDED STORYTELLING
CHANNEL FOCUSED PERFORMANCE MARKETING SOCIAL MEDIA CREATIVE DEVELOPMENT
DViO EDGE CONTENT-CREATOR NETWORKS MARKETING STARTUP INCUBATORS FOR MADTECH DIGITISING PHYSICAL ENVIRONMENTS FOR EXPERIENTAL MARKETING MARKETINGCLOUD MANAGEMENT WITH IBM, ADOBE, SALESFORCE AND ORACLE SOCIALTECH LAB PHYGITAL ACTIVATIONS VIDEO FOR SOCIAL
CONTENT-CREATOR NETWORKS To tell your brand's story through the voice of established content creators. To reach the minds of consumers through people they trust & see as role models To do all this in a structured & brand-focused approach that can drive real marketing results
The Start-Up Marketing Incubator - to ensure our clients benefit first from breaking marketing tech MADTECH INCUBATOR
Vivaconnect P SMS Missed Call Voice Hosted IVR Solutions Capability - Capacity to handle 60,000+ Calls Concurrently - Multiple Telecom Service Provider Connectivity - Multiple Data Center Connectivity Capability - Capacity to handle 10,000+ Calls in a minute - Data Analytics - Multiple Data Center Connectivity Capability - Capacity to send 25+ Million SMS/day - Load balancing architecture - Multiple SMSC endpoints - Rock solid Network Architecture
Video Production Conceptualized, shot & edited in-house
A social tech lab that's always one step into the future - personalizing brand stories & engaging audiences like never before We’ve pioneered Live Polls, Newsfeed Webapps & Chatbots in India & the Middle East SOCIAL TECH LAB
In 2004 you had a website. In 2014, you have a marketing cloud.You interact with your customers across various channels and device types, and rely on hundreds of vendor partners to do so. In partnership with IBM, Oracle & Adobe our expertise provides brands a way to keep and grow your customer base. MARKETING CLOUD MANAGEMENT
4 REASONS TO CHOOSE US
#1: We’re one of the biggest in the education industry 20+ INSTITUESON RETAINER FOR 2015-2016 65,000+ LEADS GENERATED FOR 2015-2016
#2: We lead innovation in the industry Our Lead Management System Built in-house. With beauty & brains. Tracks effectiveness of campaigns at the granular level, optimizes media & maximizes ROI.
#2: We lead innovation in the industry India’s FIRST ever keypad-friendly website
#2: We lead innovation in the industry Televerified Lead Support Automated Remarketing & Lead Nurturing Consistent media savings via key optimisation initiatives
#2: We lead innovation in the industry JEE Database 279,986 Application Data 666 JEE Application 278 (41%) Creating geo-relevancy through smart database utilisation leading to media savings.
#2: We lead innovation in the industry Scientific process to lead hopefuls & on-the-fences towards conversion
#2: We lead innovation in the industry Total cities Total Sessions Total Registrations Total Attendees 8 10 240 200 Extremely Successful Info-sessions across the country for Bennett University.
#3: We’ve got 10 years of experience in education 40+ University Campaigns managed Managed first ever digital campaigns for Symbiosis, Bennett & BMU Average annual spends on education 2 to 5 cr Google Certified Partner
#4: Industry Specific Design Expertise#4: Industry-specific design expertise
#4: Industry Specific Design Expertise#4: Industry-specific design expertise
#4: Industry Specific Design Expertise#4: Industry-specific design expertise Long form helped to Increase in RPC by 15% and Validity by 10% for enquiries with the use of long form.
#4: Industry Specific Design Expertise#4: Industry-specific design expertise
#4: Industry Specific Design Expertise#4: Industry-specific design expertise
BENNETT UNIVERSITY DRIVING CONVERSIONS FOR A UNIVERSITY IN ITS FIRST YEAR
CAMPAIGN OVERVIEW Students with age group 18 to 21 - Mainly North India with JEE Score parameter TARGET AUDIENCE Bachelor of Engineering COURSES OFFERED 29th Apr to 20th Aug TIMELINE Reaching the right audience, engaging them through various activities mainly – focusing on CONVERSIONS KEY OBJECTIVE
6 3 4 5 8 7 2 1 Comms Objective set at ‘1st Year of the University’ Channels initiated- SEM, Educational Portals, Social Media Plan set to achieve brand awareness Phase Objective set to Lead Quality Introduce Adnetworks & initiate Remarketing. Focus on Deterministic Audience Spend optimization – Move spends to top performing channels Phase Objective- Converting the captured leads Remarketing mailers- Comms shared based on the lead stage Webinars, Info Sessions, SMS and Mailers and Display carry out Last Mile Conversion PHASE 1: first 40 days PHASE 2: first 80 days PHASE 3: first 120 days PHASE-WISE OBJECTIVES & ACTIONS
TOP 5 REASONS MAILER OPEN RATE- 4% GENERAL MAILER CLICK RATE- 7% LEGACY MAILER CLICK RATE- 6% BEST PERFORMING COMMUNICATION
INTERACTIVE LANDING PAGE
NATIONAL INFO-SESSIONS Total cities Total Sessions Total Registrations Total Attendees 8 10 240 200 Extremely Successful Info-sessions across the country for Bennett University.
WHATSAPP WEBINAR Attendees Duration 146 15:30-16:50 One-hour Whatsapp Sessions that addressed queries of 140+ individuals.
2.24% Increment in Click to Lead with LP Analysis and Optimization Url : http://bennettuniv.com/admissions1 LANDING PAGE PERFORMANCE
541,163 Traffic in 4 months ACHIEVED 26K Leads Generated during the season 3% Lead to application ratio Industry Standard-1%- 2% 80% New Users in 4months 77% Mobile LP- Higher traffic Desktop Vs. Mobile RESULTING 80% Seats Filled in the 1st year of the University CAMPAIGN RESULTS
KEY INSIGHTS • 8 mailers were periodically scheduled in a Drip Campaign to the freshly captured leads to keep them engaged during the course of 9 days • 7 Webinars were scheduled where a good bunch of candidates came up and had a direct interaction with theVice Chancellor • The Interactive sessions proved to be really beneficial covering 8 cities from the vast geography of India with a total of 240+ students showing interest in the academic opportunities at Bennett • The sessions had a good conversion rate, and that is why it was practiced till the first day of college started. Learning: In the future campaigns, Interaction sessions should be practiced since the start as it gives a good return on investment • Whatsapp Re-marketing proved to be a hit, with a number of relevant and logical questions coming up from prospective candidates. A total of 146 candidates experienced the Bennett opportunity through the seminar
GOAL: To drive key brand messaging of ‘From Here to The World’ amongst our key audience
The brands message was backed by a field trip to Imperial College London, besides ICL being a mentor.
We backed our message with video content of actual visits & how we integrated this to our learning
Our key collateral contained the message - we were yet to meet the high benchmarks we had set for
Virtual reality specs to bring BMU alive Virtual reality has been touted as the next major technology, and teenagers and young adults are eager to try it. Application: Headsets like the Samsung Gear VR to college fairs or other recruiting events Inexpensive Google Cardboards can be handed out or mailed to prospective students along with Prospectus. Additionally, virtual reality experiences can be viewed on web browsers, meaning schools can include the content in email campaigns.
Personalized Video and Content Collaboration
We deduced that conversion rates were far higher with video than any other medium.
GOAL: A special purpose vertical to improve yield per $ spent in digital for the country’s largest private sector university in size and spends.
AB testing lead to the discovery that the 3D treatment increase CTR by 0.7%
The centre-form landing page increased traffic-to-lead ratio by 2%
Student engagement to important aspects of the university …
More on anytime anywhere learning …
Youtube takeover which gave us 500 leads in a day and sizeable brand impact
OUTCOMES: Optimizing effectiveness of creative through incremental discovery. Increase in click-to-lead ratio from 7 to 11% and also increased CTR by 1%.
GOAL: To establish a Paid-Owned-Earned framework for the institute through a 5 year roadmap
Created 20 purpose driven microsites for lead generation
DViO Digital Education Credentials
A forum which enabled prospective students to have a one-on-one with institute directors
Creatives crafted to drive last minute conversions
RESULT: Implemented a fully integrated digital campaign including brand and ROI properties & Contributed around 35% with SNAP’s overall target being 75000 applicants
GOAL: To reduce the brands dependency on print & reap better rewards through digital
DViO Digital Education Credentials
DViO Digital Education Credentials
DViO Digital Education Credentials
Aggressive lead nurturing ensure better lead to conversion ratio
RESULT: Increased applications gained via digital from 23% in 2011 to 63% in 2014 - while also ensuring a 350% rise in overall applications.
GOAL: To use digital as a primary tool for driving applications
DViO Digital Education Credentials
DViO Digital Education Credentials
DViO Digital Education Credentials
RESULT: 70% of SOIL’s admissions are driven through Online Media

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DViO Digital Education Credentials

  • 3. 125 people across 5 offices for over 100 brands. Delhi Mumbai Pune Bangalore Dubai Department Count Digital Media Solutions 8 Creative 18 Performance & Media 8 Technology & Mobile 10 Branded Content 7 Social Media 10 Research & Strategy 2 Business Development 3 Admin & Accounts 4 Video Production 3 Copywriters 2
  • 4. Travel TV & Media Sports Retail Education BFSI Real Estate Sector Expertise
  • 5. Media Star World Gaana Star World Premier FX
  • 6. Sports UAE Royals PBL IPL - Pune IPL - Rajkot IBL
  • 7. Travel Cox & Kings gAdventures Maharashtra Tourism Ramoji Film City Serendipity Arts Festival
  • 9. BFSI Bajaj Allianz Bank Of Maharashtra
  • 11. CORE SERVICES DEFINING BRAND STRATEGY DEFINING INTEGRATED OMNI-CHANNEL STRATEGY BRANDED STORYTELLING
  • 13. DViO EDGE CONTENT-CREATOR NETWORKS MARKETING STARTUP INCUBATORS FOR MADTECH DIGITISING PHYSICAL ENVIRONMENTS FOR EXPERIENTAL MARKETING MARKETINGCLOUD MANAGEMENT WITH IBM, ADOBE, SALESFORCE AND ORACLE SOCIALTECH LAB PHYGITAL ACTIVATIONS VIDEO FOR SOCIAL
  • 14. CONTENT-CREATOR NETWORKS To tell your brand's story through the voice of established content creators. To reach the minds of consumers through people they trust & see as role models To do all this in a structured & brand-focused approach that can drive real marketing results
  • 15. The Start-Up Marketing Incubator - to ensure our clients benefit first from breaking marketing tech MADTECH INCUBATOR
  • 16. Vivaconnect P SMS Missed Call Voice Hosted IVR Solutions Capability - Capacity to handle 60,000+ Calls Concurrently - Multiple Telecom Service Provider Connectivity - Multiple Data Center Connectivity Capability - Capacity to handle 10,000+ Calls in a minute - Data Analytics - Multiple Data Center Connectivity Capability - Capacity to send 25+ Million SMS/day - Load balancing architecture - Multiple SMSC endpoints - Rock solid Network Architecture
  • 18. A social tech lab that's always one step into the future - personalizing brand stories & engaging audiences like never before We’ve pioneered Live Polls, Newsfeed Webapps & Chatbots in India & the Middle East SOCIAL TECH LAB
  • 19. In 2004 you had a website. In 2014, you have a marketing cloud.You interact with your customers across various channels and device types, and rely on hundreds of vendor partners to do so. In partnership with IBM, Oracle & Adobe our expertise provides brands a way to keep and grow your customer base. MARKETING CLOUD MANAGEMENT
  • 20. 4 REASONS TO CHOOSE US
  • 21. #1: We’re one of the biggest in the education industry 20+ INSTITUESON RETAINER FOR 2015-2016 65,000+ LEADS GENERATED FOR 2015-2016
  • 22. #2: We lead innovation in the industry Our Lead Management System Built in-house. With beauty & brains. Tracks effectiveness of campaigns at the granular level, optimizes media & maximizes ROI.
  • 23. #2: We lead innovation in the industry India’s FIRST ever keypad-friendly website
  • 24. #2: We lead innovation in the industry Televerified Lead Support Automated Remarketing & Lead Nurturing Consistent media savings via key optimisation initiatives
  • 25. #2: We lead innovation in the industry JEE Database 279,986 Application Data 666 JEE Application 278 (41%) Creating geo-relevancy through smart database utilisation leading to media savings.
  • 26. #2: We lead innovation in the industry Scientific process to lead hopefuls & on-the-fences towards conversion
  • 27. #2: We lead innovation in the industry Total cities Total Sessions Total Registrations Total Attendees 8 10 240 200 Extremely Successful Info-sessions across the country for Bennett University.
  • 28. #3: We’ve got 10 years of experience in education 40+ University Campaigns managed Managed first ever digital campaigns for Symbiosis, Bennett & BMU Average annual spends on education 2 to 5 cr Google Certified Partner
  • 29. #4: Industry Specific Design Expertise#4: Industry-specific design expertise
  • 30. #4: Industry Specific Design Expertise#4: Industry-specific design expertise
  • 31. #4: Industry Specific Design Expertise#4: Industry-specific design expertise Long form helped to Increase in RPC by 15% and Validity by 10% for enquiries with the use of long form.
  • 32. #4: Industry Specific Design Expertise#4: Industry-specific design expertise
  • 33. #4: Industry Specific Design Expertise#4: Industry-specific design expertise
  • 34. BENNETT UNIVERSITY DRIVING CONVERSIONS FOR A UNIVERSITY IN ITS FIRST YEAR
  • 35. CAMPAIGN OVERVIEW Students with age group 18 to 21 - Mainly North India with JEE Score parameter TARGET AUDIENCE Bachelor of Engineering COURSES OFFERED 29th Apr to 20th Aug TIMELINE Reaching the right audience, engaging them through various activities mainly – focusing on CONVERSIONS KEY OBJECTIVE
  • 36. 6 3 4 5 8 7 2 1 Comms Objective set at ‘1st Year of the University’ Channels initiated- SEM, Educational Portals, Social Media Plan set to achieve brand awareness Phase Objective set to Lead Quality Introduce Adnetworks & initiate Remarketing. Focus on Deterministic Audience Spend optimization – Move spends to top performing channels Phase Objective- Converting the captured leads Remarketing mailers- Comms shared based on the lead stage Webinars, Info Sessions, SMS and Mailers and Display carry out Last Mile Conversion PHASE 1: first 40 days PHASE 2: first 80 days PHASE 3: first 120 days PHASE-WISE OBJECTIVES & ACTIONS
  • 37. TOP 5 REASONS MAILER OPEN RATE- 4% GENERAL MAILER CLICK RATE- 7% LEGACY MAILER CLICK RATE- 6% BEST PERFORMING COMMUNICATION
  • 39. NATIONAL INFO-SESSIONS Total cities Total Sessions Total Registrations Total Attendees 8 10 240 200 Extremely Successful Info-sessions across the country for Bennett University.
  • 40. WHATSAPP WEBINAR Attendees Duration 146 15:30-16:50 One-hour Whatsapp Sessions that addressed queries of 140+ individuals.
  • 41. 2.24% Increment in Click to Lead with LP Analysis and Optimization Url : http://bennettuniv.com/admissions1 LANDING PAGE PERFORMANCE
  • 42. 541,163 Traffic in 4 months ACHIEVED 26K Leads Generated during the season 3% Lead to application ratio Industry Standard-1%- 2% 80% New Users in 4months 77% Mobile LP- Higher traffic Desktop Vs. Mobile RESULTING 80% Seats Filled in the 1st year of the University CAMPAIGN RESULTS
  • 43. KEY INSIGHTS • 8 mailers were periodically scheduled in a Drip Campaign to the freshly captured leads to keep them engaged during the course of 9 days • 7 Webinars were scheduled where a good bunch of candidates came up and had a direct interaction with theVice Chancellor • The Interactive sessions proved to be really beneficial covering 8 cities from the vast geography of India with a total of 240+ students showing interest in the academic opportunities at Bennett • The sessions had a good conversion rate, and that is why it was practiced till the first day of college started. Learning: In the future campaigns, Interaction sessions should be practiced since the start as it gives a good return on investment • Whatsapp Re-marketing proved to be a hit, with a number of relevant and logical questions coming up from prospective candidates. A total of 146 candidates experienced the Bennett opportunity through the seminar
  • 44. GOAL: To drive key brand messaging of ‘From Here to The World’ amongst our key audience
  • 45. The brands message was backed by a field trip to Imperial College London, besides ICL being a mentor.
  • 46. We backed our message with video content of actual visits & how we integrated this to our learning
  • 47. Our key collateral contained the message - we were yet to meet the high benchmarks we had set for
  • 48. Virtual reality specs to bring BMU alive Virtual reality has been touted as the next major technology, and teenagers and young adults are eager to try it. Application: Headsets like the Samsung Gear VR to college fairs or other recruiting events Inexpensive Google Cardboards can be handed out or mailed to prospective students along with Prospectus. Additionally, virtual reality experiences can be viewed on web browsers, meaning schools can include the content in email campaigns.
  • 49. Personalized Video and Content Collaboration
  • 50. We deduced that conversion rates were far higher with video than any other medium.
  • 51. GOAL: A special purpose vertical to improve yield per $ spent in digital for the country’s largest private sector university in size and spends.
  • 52. AB testing lead to the discovery that the 3D treatment increase CTR by 0.7%
  • 53. The centre-form landing page increased traffic-to-lead ratio by 2%
  • 54. Student engagement to important aspects of the university …
  • 55. More on anytime anywhere learning …
  • 56. Youtube takeover which gave us 500 leads in a day and sizeable brand impact
  • 57. OUTCOMES: Optimizing effectiveness of creative through incremental discovery. Increase in click-to-lead ratio from 7 to 11% and also increased CTR by 1%.
  • 58. GOAL: To establish a Paid-Owned-Earned framework for the institute through a 5 year roadmap
  • 59. Created 20 purpose driven microsites for lead generation
  • 61. A forum which enabled prospective students to have a one-on-one with institute directors
  • 62. Creatives crafted to drive last minute conversions
  • 63. RESULT: Implemented a fully integrated digital campaign including brand and ROI properties & Contributed around 35% with SNAP’s overall target being 75000 applicants
  • 64. GOAL: To reduce the brands dependency on print & reap better rewards through digital
  • 68. Aggressive lead nurturing ensure better lead to conversion ratio
  • 69. RESULT: Increased applications gained via digital from 23% in 2011 to 63% in 2014 - while also ensuring a 350% rise in overall applications.
  • 70. GOAL: To use digital as a primary tool for driving applications
  • 74. RESULT: 70% of SOIL’s admissions are driven through Online Media