eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing Success
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Join eMarketer for a free webinar that covers six guidelines for measuring the results of real-time marketing and details strategies used by select leading brands.
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eMarketer Webinar: Six Guidelines for Measuring Real-Time Marketing Success
- 1. ©2014 eMarketer Inc. April 17, 2014 Six Guidelines for Measuring Real-Time Marketing Success Sponsored by Presented by: Debra Aho Williamson eMarketer, Inc.
- 2. Twitter Hashtag – #eMwebinar
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- 54. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Analytics Helps Marketers Act on Data Faster and More Precisely than ever before
- 55. © 2014 Adobe Systems Incorporated. All Rights Reserved. Research product online Receive mobile ad for product Search online for product Join Facebook community for product Research accessories for product Buy accessories in store Receive product updates See TV ad for product Buy product online Visit store for help Visit store to get help with product View video for newer product Customers expect ubiquity Receive promo for product
- 56. © 2014 Adobe Systems Incorporated. All Rights Reserved. Deliver the Best Consumer Experience in Real-Time USER EXPERIENCEUSER ACTIONS Clicks on product Clicks on a news story Walks into store Stock hits $50 and triggers an alert Downloads a whitepaper Updates golf scores .000 .003 1. What do I know about this visitor? 2. What do I predict will make the visitor take the action I want? 30% off, Free shipping Golf Stories Product Recommendation 3. Access & Assemble the Digital assets that match what I predict 4. Deliver those Digital Assets to the visitor in the right channel The Last Millisecond .001 .002
- 57. © 2014 Adobe Systems Incorporated. All Rights Reserved. Real-Time Reporting :: Feel the pulse of your business as it happens Features & Benefit: Make marketing and content decisions more quickly High-granularity data surfaced within seconds of collection Choose from dozens of dimensions and metrics Break down dimensions to understand why a trend is occurring High-frequency Full-screen mode Real-time API Current Granular Alive
- 58. © 2014 Adobe Systems Incorporated. All Rights Reserved. Learn more about Adobe Real-time Analytics a d o b e . c om / an a lyt i c s e n t e rp ri s e ADM@ a do be .c om +8 7 7 - 7 2 2 - 7 0 8 8 F o l l o w u s @ Ad o b e Ana lyt i c s
- 59. ©2014 eMarketer Inc. You will receive an email tomorrow with a link to view the deck and webinar recording. Debra Aho Williamson Q&A Session Six Guidelines for Measuring Real-Time Marketing Success Around 200 eMarketer reports are published each year. Here are some recent ones you may be interested in: Measuring the Effectiveness of Real-Time Marketing: Looking Beyond Social Media Metrics Social TV: Marketing to Viewers in Real Time Advertising in the Moment: Real-Time Strategies for Paid Social Media Real-Time Marketing: Speeding Up the Creative Process Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing Learn more about digital marketing with an eMarketer corporate subscription To learn more: www.emarketer.com/corporate 800-405-0844 or webinars@emarketer.com Sponsored by