Fashion-Led Digital Innovation - Cult LDN Trend Report

At every touchpoint, physical or digital, your customer is forming a single opinion on the value of their experience. As customers don't live in channels, global retailers have started moving beyond Omni-Channel strategies that, in many cases, focused on the channels as an end point rather than providing a true seamless experience. During his Australian Retail Tour, Josh Sigel (former CIO of Natural Markets Food Group) shared how he created ‘Multiplex Retailing’ to improve customer value and sales by revolutionising the way customers buy groceries and cooked meals. Key Takeaways: -Point of Sale is going away and will become a value added Point of Experience -Channel based solutions will be integrated to create Multiplex brand experiences -Embrace Innovation or Face Elimination – Innovation within retail will not be a choice, it will be a necessity in order to survive

You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014. The webinar provides insights on: • The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking? • Which external and internal forces will impact retail the most in the upcoming years? • Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?

Conceiving a revenuel model to get ROI of a Seamless Omnchannel promotional/commercial campaign (integrateing Marketing and eMerchandising)

An overview of the evolution of Omni-Channel Supply Chain from the Customer Service, Technology, and Distribution perspectives.

Where is retail going? And what about the consumers, are they heading the same direction? The Rewir Trend Review is back! Read #5 today.

Omni-channel retail is getting a lot of buzz these days. For good reason: consumers are shopping in new ways, and they expect to relate with brands on their own terms, whenever, wherever and however they desire. Faced with a world of options at their fingertips, gaining consumer loyalty can be an uphill battle. In this guide, Raymark explores the best practices retailers must consider when implementing omni-channel point of sale, clienteling and other retail systems. For more information, visit www.raymark.com.

Omni channel marketing offers marketers and retailers a holistic approach to reaching consumers with a more integrated message, through any channel and at any point in their path to purchase. Interaction with brands has become nonlinear and shaped by many interactions across several touch points. The interconnectivity between these touch points is called omni-channel.

Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.

With a surge of online shopping, what place does shopping mall have in the modern age? How do shopping malls effectively utilize digital and social media to bring customers an experience that is unavailable online?

Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015 In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience. The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise. Featured within the 110 page report, readers can find: - 10 strategies to redefine the store - Over a dozen global trends changing retail - 20 future store concepts - Perspectives from leading shopper experts across the globe If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com Vol. 5 | Published November 2014 All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.

The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. We’ll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through: - DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life. - Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal. - Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey. - Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.

This document discusses creating an omnichannel customer experience across in-store, web, social, and mobile channels. It defines omnichannel as providing a seamless customer experience anytime, anywhere across touchpoints. Customers now expect consistency between online and in-store experiences. The rise of mobile and social media has changed customer expectations and behaviors. Retailers need to bring the benefits of online channels into physical stores to remain competitive in this new landscape. Case studies like Macy's show how unifying digital and in-store experiences through technologies like mobile and social media can drive sales and customer loyalty.

Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets! I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out? And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data. In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.

This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com

This document discusses the evolving omni-channel landscape and challenges in marketing. It notes that while multi-channel marketing uses more than one channel, omni-channel marketing aims to provide a seamless experience across all channels simultaneously. The number of consumer touchpoints has increased significantly in recent years, making the customer journey more complex. Emerging technologies are also driving new metrics for measuring advertising performance in real-time. The document concludes that achieving true omni-channel requires reconciling online and offline behaviors, delivering hyper-personalized and consistent experiences across all channels, and focusing on customer experience over individual channel outreach.

The document outlines 7 top retail trends for 2017: 1) providing unique customer experiences, 2) personalization through tailored shopping, 3) same-day shipping for instant gratification, 4) unifying online and in-store shopping through omni-channel experiences, 5) using data-driven analysis and decision making, 6) integrating mobile technology, and 7) technology becoming inseparable from retail. It then provides information about a company called ETP that uses technology to help over 300 brands in more than 20 countries.

Desigual brought Snapchat filters to life on their runway by transforming models into popular filters like bumblebees. Misha Nonoo revealed her collection through a "live lookbook" on Snapchat instead of a traditional runway show. Google partnered with LiketoKnow.it to make street style photos from New York Fashion Week searchable and shoppable on Google. Tommy Hilfiger launched a Facebook Messenger chatbot to engage consumers about their newest collections.

With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy. Key takeaways were: Successful strategies must be embedded in human insight 2017 will be about personalising the shopping experience Working with influencers allows you to share a unique brand story Utilising digital technology helps to create immersive brand experiences

This Cult LDN presentation accompanied a webinar we led for the Drum which took place on Wednesday 12th August. We looked back at the predictions for social media in 2015 which we made in January. Cult LDN is an award-winning digital communications agency. We create brave and strategic campaigns for our clients which deliver measurable results. We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training. www.cultldn.com

Combining the topic of virality with the theme of ‘Wellness’, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.

With emoji now at the epicentre of digital communications within social media networks, this Cult LDN trend report looks at the Science of Emoji and utilising them effectively in brand communications. Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results. We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.