How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015

This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before. Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results. We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training. www.cultldn.com

In our latest trends presentation we look at the key ways that The Fashion Weeks impact long-term digital strategy. Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results. We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training. www.cultldn.com

An overview of the top 10 ways that luxury brands are currently engaging with consumers online. By Marci Ikeler and Phil Jackson for Publicis NY.

The document discusses strategies for fashion brands to create an effective digital presence across multiple online channels. It provides 8 tips, including having a website that is socially integrated, using search engine optimization, being ready for mobile, differentiating with exclusive content, encouraging social sharing, collaborating with bloggers, focusing on curation over just creation, and quickly adopting new trends. Several top social networks for fashion brands are also outlined, such as Facebook, Twitter, YouTube, Pinterest, Tumblr, and Polyvore.

The document discusses trends in digital marketing and fashion platforms. It notes that brands often adopt new platforms without understanding their full reach and impact. It emphasizes the importance of creating useful, branded content and having a creative social media strategy beyond just profiles. Examples are given of successful integrations between online and offline experiences like geo-located scavenger hunts. The conclusion advocates for making digital content useful, being creative on social media, leveraging offline events, and providing opportunities for online consumer interaction.

This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com

This document discusses the importance of social media for cosmetic brands to engage with consumers. It notes that word-of-mouth marketing is key as most consumers now research products online. Brands want to tell their stories through social media but communities are difficult to create and maintain. The document recommends that brands leverage existing media and communities to spread their messages and reach a critical mass of users. Examples of effective strategies from Clinique, Vichy and Sephora are provided.

This document provides an overview and outlook on luxury marketing trends for 2013. Some of the key points discussed include: - Digital marketing, especially through social media, mobile integration, and ecommerce/mobile commerce, will be increasingly important but the store experience remains core. - Marketers will focus on enhancing the brand experience across channels using technology, like mobile apps that provide tailored content depending on location. - Storytelling through high-quality brand content online and in print publications will help assert expertise and immerse consumers in the brand world. - Social media will take on a greater role in driving online sales as platforms integrate more commerce capabilities. - Consistent branding and messaging across all channels, including interactive and personalized

The document outlines digital and luxury marketing strategies for Pray watches. It discusses focusing on mobile strategies as most interactions now occur on mobile devices. It emphasizes understanding the customer purchase journey across channels to better target affluent customers. The document also stresses the importance of an omnichannel approach to connect online and in-store experiences. Location-based technologies and apps can help close the gap between digital and physical stores. Luxury brands must create engaging content and experiences across all platforms to connect with new customers.

Christian Vaglio-Giors is co-founder, CEO and Chairman of Neo Media Group, a Swiss leading DOOH operator. Since 2003 Neo rolls out, operates and sells DOOH networks throughout Europe with a primary focus in retail in general and shopping malls in particular. Neo operates nowadays a network of 24,000 online DOOH faces across Switzerland, Germany, Italy and the Iberian peninsula. Prior to his DOOH career, Christian was Investment Banker advising tier-one global companies in merger & acquisition operations. More at www.neomediagroup.com and www.neoadvertising.com

NET-A-PORTER needs to increase online sales and engagement. Their strategy is to launch a social media, Google AdWords, and mobile app campaign targeting women ages 18-34. They will create Facebook, Pinterest, and Twitter pages to share new products, sales, and contests. Google AdWords will drive traffic with keywords like "luxury clothing". A mobile app offering discounts and updates aims to boost purchases and visits from their target audience. Analytics will track results and spending is allocated over 12 months with peak periods in January to June.

The document summarizes findings from a 2014 benchmarking study conducted by Luxury Interactive. Key findings include: - 83% of respondents reported annual online revenues of less than $50 million. - Most respondents saw increases in key online metrics like conversion rates and customer repeat visits over the past year. - Most companies plan to invest in SEO, SEM, display advertising, personalization and email over the next 12-18 months. - Nearly half of marketing budgets are spent on ecommerce, online and digital initiatives.

With a surge of online shopping, what place does shopping mall have in the modern age? How do shopping malls effectively utilize digital and social media to bring customers an experience that is unavailable online?

What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation. Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results. We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training. www.cultldn.com

Chris Bishop talks through his experience of building a luxury brand via search engine marketing at a Mad.co.uk search conference. His take on true multi-channel marketing being set holistically into a marketing strategy

This document analyzes and compares the digital presence of three cosmetic brands: NARS, Clinique, and Perricone MD. It provides a SWOT analysis of the cosmetic industry in general. It then gives each brand's Digital IQ scores by category and overall, with NARS and Perricone MD scoring in the "Gifted" range of 110-140 and Clinique scoring in the "Challenged" range of 70-90. Clinique's scores were lowest across all categories measured.

To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.

A presentation outlining how luxury and fashion brands can participate in the online platform while maintaining exclusivity.

The document discusses how luxury brands are integrating digital experiences to redefine luxury. It notes that while luxury brands aim to convey exclusivity online, their digital experiences often lack user-friendliness. The document provides examples of how luxury brands can use digital to engage customers through social media, cultural content, and exclusive online communities while still conveying the exclusivity of the brand. It emphasizes the importance of good design, user experience, and customer service for luxury brands' digital initiatives.

A 5 minute Film 436 presentation on socializing luxury brands, outlining the 5 predictions of the L2 Think Tank as well as providing examples of ditigal marketing and e-commerce strategies used by luxury brands such as Burberry, Gucci and Dolce & Gabbana.

Content Marketing with Fashion Bloggers From the Digital Strategies for Fashion Brands Series by Startup Elite. For more presentations and useful information visit our website at www.StartupElite.com

Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist. Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.

This document discusses trends in digital marketing and social media. It identifies 6 key trends to watch in 2013: 1) Tools and technologies are increasing but are not a strategy on their own. 2) Content is increasingly important to gain people's attention as interruptive marketing declines. Brands need to create engaging content to deserve people's attention rather than just promoting their brand. 3) Some examples given are how Guinness, Cadbury, and BMW created their own media content to engage audiences rather than just buying advertising.

zara marketing , brand position , strategy , swot analysis , Target, Price and Vision,objective, macro and micro factors , PORTERS 5 FORCE MODEL , projection , sales, production , communication

Ashley Hoffman's Portfolio::Bachelor of Arts in Fashion Marketing with experience in technical design, marketing strategies, retail sales, and e-commerce and digital marketing.

This document discusses the digital transformation of retail in China. It notes that China has become the world's largest tech market, with over 90% internet penetration and the largest number of mobile phone and smartphone users. E-commerce is growing massively in China, and is set to surpass the US to become the largest e-commerce market by 2020. Chinese consumers now engage with retailers through multiple digital channels like mobile apps, social media, and QR codes. E-commerce provides more choice, convenience and better service than bricks-and-mortar stores. Retailers are leveraging both digital and traditional channels to drive more sales. Orange Business Services helps retailers with digital transformation, e-commerce infrastructure, and omni-channel solutions

The retail industry is in the throes of transformation. Multi-channel retailing has become the norm of the day with the advent of mobility and self-service models. Retailers are seeking to stay ahead of the technology curve and meet new customers’ demands and buying behavior. Today’s customer is more consummate and discerning and not averse to sharing personal information for a better and perhaps preferential treatment. Thus, retailers are seeking to be ubiquitous in today’s digital world trying to garner customer information in their efforts to maximize their reach and points of sale. The role of modern identity management in the retail industry thus plays a dual role. Managing the identity of the customers while grappling with the employee identities to meet the challenges of the reality of remote operations. In this context, we make a cursive examination on the transformation in the retail industry and the data driven decision making that is expected to drive the industry. We also shed light on one of the world’s most renowned identity management infrastructures—in the United Arab Emirates (UAE)—and examining how reliable identity management systems can facilitate and enable the retail industry in their digital transformation.

Digital transformation is defined as, “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Digital transformation is driving the way you interact with customers across all channels. It touches all aspects of your business including cloud, customer experience, eCommerce, integration, CRM, digital marketing, mobile, collaboration, analytics and Big Data solutions. To help you prepare, Perficient presents a webinar series focused on laying the groundwork for success with your digital transformation strategy. Our webinar covered: -What digital transformation is, and why it’s important -The technologies driving digital transformation -What governance, silo breakdown, and process changes are involved -How to get started with your digital transformation initiative

Ecommerce sales continue to grow as a percentage of overall retail, but the true impact of digital shopping goes far beyond the final click. Topics in this webinar include: What does double-digit growth in ecommerce sales mean for retail overall? How are innovative retailers responding to the convergence of digital and physical shopping? How do tablet and smartphone usage differ, and what does it mean for digital shopping and buying?

Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.

The Concept of Luxury Associations of Luxury How to Break into the Luxury Market

Our world is on the precipice of a major paradigm shift in business. The age of cumbersome corporate giants is coming to a close. And the age of the agile exponential business is coming online. The pace and scope of growth in technology has made the status quo model of scarcity-centered business almost completely obsolete. On the flip side, these ever-accelerating technologies are allowing abundance-minded businesses to do far more with far less. Embracing exponential practices like cloud computing, crowd-sourcing, and staff-on-demand have allowed a new generation of companies to experience unprecedented growth, scalability, and agility. But how can embracing these exponential changes affect positive change in your business?

In this installment of our Work Ahead series, we focus on the impact of digital transformation on the retail industry and the surprisingly wide gap in how digital leaders and laggards perceive the digital future and are approaching the necessary changes to succeed.

The document discusses Coop Denmark, the largest retailer in Denmark. It describes Coop's digital transformation efforts to become more customer-centric and personalized. This involves collecting customer data to understand individual customers' needs and enable personalized experiences. The head of Customer Data Services, Mark Chaudhry, facilitates Coop's customer data strategy and innovation initiatives like pretotyping to validate ideas early. Historic challenges included data, people and processes operating in silos. Overcoming these required changes to capabilities, strategies, structures, and mindsets.

Overview current retail trends, initiatives that retailers are taking and Retail solutions powered by the Software AG Digital Business Platform.

Compare Fashion Education of BUFT & SMUCT: The readymade garments (RMG) sector in Bangladesh is an important sector of the nation's economy that gives employment to about 1.5 million workers and earns about 86% of total foreign exchange. Considering the vital contribution of the garment industry. There are about 4500 garments & 1000 Buying house in Bangladesh. Bangladeshi garments needs thousands of technically competent human resources. RMG search qualified person & BUFT & SMUCT ready to provide qualified person. BUFT & SMUCT trainers are successful in their professional life and many of the holding important position in the RMG sector; many are pursuing their career abroad. To provide good quality Fashion education. To develop the student ability to apply multi-disciplinary concepts, tools and techniques to solve organizational problems

This document provides a brand and communications strategy for Facebook to address declining user appreciation and engagement. It identifies key issues from user focus groups like annoying applications, privacy concerns, and difficult friend organization. The strategy recommends limiting applications, simplifying privacy policies, and improving friend tools. It also suggests Facebook communicate more about ongoing improvements to be seen as trustworthy, responsive, and working to enhance social experiences for users. The overall aim is to reposition Facebook's brand as a perfect facilitator of social connections.

Media Digital Ventures is an international media for equity advertising platform operating in Italy, Spain, Mexico, and launching funds in France and Latin America. It invests in technology companies and provides them multi-country advertising campaigns through its network of media partners. Media Digital Ventures has a track record of success with investments like Wallapop, a second-hand marketplace app that has experienced strong growth and downloads across Europe and Latin America. The management team combines experience in entrepreneurship, venture capital, media, and advertising.

ABOUT YOU, co-founded by Tarek Müller in 2014, and established in Europe, is one of the leading online fashion retail e-commerce and B2C business platforms.