Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo
The Triangle to Media
Success
30 April, 2018
How to Leverage Edit, Ads &
Audience to Create Media Gold
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
Hi, my name is Dan.
I run a company called Charming Robot.
I host a podcast: storyinabottle.charmingrobot.com
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
ROUGHLY 20 YEARS
AGO THE WORLD WIDE
WEB ENTERED THE
REALM. NO ONE KNEW
WHAT TO DO.
1996: Martin Nisenholtz

President New York Times Electronic Media Group
“
”
“To the extent that readers choose to use
the Internet to get their news, we need to
become that choice — to be the greatest
‘newspaper’ in the cyberspace world — and
to attract new forms of ‘interactive’
advertising.”

Recommended for you

2015 in Review: The Digital India Story
2015 in Review: The Digital India Story2015 in Review: The Digital India Story
2015 in Review: The Digital India Story

CMR takes a look back at 2015, and identifies the most defining trends that will shape 2016 and beyond for India. When it comes to ICT, India witnessed a transformational year. A new Government set on a path of ambitious digital agenda, with a clear focus on spurring innovation in manufacturing in India.

r&dmake in indiaict
TikTok Live How to Get Featured on the For You Page
TikTok Live How to Get Featured on the For You PageTikTok Live How to Get Featured on the For You Page
TikTok Live How to Get Featured on the For You Page

TikTok Live has become a popular feature on the platform, allowing users to connect with their audience in real time. In this blog post, we will explore the strategies and techniques to get featured on the For You Page during your TikTok Live sessions. The For You Page is where TikTok showcases content to users based on their interests and preferences. Getting featured on this page can significantly increase your visibility and reach on the platform. Let's dive into the world of TikTok Live and discover how you can maximize your chances of being featured.

tiktoktiktok live
Mesh the Gears: Mastering the Economics of Digital Leverage
Mesh the Gears: Mastering the Economics of Digital LeverageMesh the Gears: Mastering the Economics of Digital Leverage
Mesh the Gears: Mastering the Economics of Digital Leverage

Mesh the Gears: Mastering the Economics of Digital Leverage. A presentation by Bryan Kirschner at Apigee's Adapt or Die, San Francisco 2016

#adaptordie-sf#adaptordie
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
SOME DISMISSED IT AS A FAD
The truth is no online database will replace
your daily newspaper, no CD-ROM can take
the place of a competent teacher and no
computer network will change the way
government works.
“
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
SOME UNDERVALUED ITS POWER
Using Twitter for literate communication is
about as likely as firing up a CB radio and
hearing some guy recite The Iliad.
“
”
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
AND NO ONE MONETIZED IT
This material contains confidential and proprietary information
of Charming Robot LLC and may not be reproduced, distributed
or disclosed, in whole or in part, without its express consent.
©2016
AND NOW
HERE WE ARE.

Recommended for you

What digital means to the next generation?
What digital means to the next generation?What digital means to the next generation?
What digital means to the next generation?

For the next generation, digital is much more than a technology or a channel. Through examples and case studies we will try to show how brands can adapt to this new digital culture.

usermillennialssocial
People, Product, and Place: IA and the Convergence of the Physical & Digital ...
People, Product, and Place: IA and the Convergence of the Physical & Digital ...People, Product, and Place: IA and the Convergence of the Physical & Digital ...
People, Product, and Place: IA and the Convergence of the Physical & Digital ...

World IA Day 2016 Talk by Jonathan Morgan, Director of Emerging Experiences at Balance Product Development in Cleveland, Ohio. We live in a reality that there is no ‘offline’ in any real sense anymore - just varying degrees of connectedness. The technology embedded into even the most mundane objects affords us access to this emerging physical network; an ecosystem connecting myriad people, objects and places. But the technology itself can only provide data. It’s up to people like us to turn these discrete points of data into the story of context and ultimately something meaningful and valuable. This Slideshare was updated with narrative from my talk at World IA Day 2016 in Pittsburgh. The original version of this presentation can be found here: buff.ly/1Qc2ipA

technologyaccessibilitymobile
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...

The document provides guidance on using social media for business purposes. It recommends identifying target customer personas and their needs to guide content creation. Business owners should choose the top platforms their customers use and focus on creating high-quality, mobile-optimized content like neighborhood guides, recommendations, and success stories. Once content is established, the document suggests investing $300-450 per month on Facebook advertising to promote posts and drive engagement. The overall goal is to position the business as a knowledgeable resource and stay top-of-mind with prospects through an ongoing social media presence.

real estatecustomer experiencesocial media marketing
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
PEOPLE HAVE MORE CONTENT OPTIONS THAN EVER
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
BUT TWO COMPANIES REALLY DOMINATE
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
MAYBE THREE…
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
THIS CREATES A CONSUMPTION PROBLEM
“You don’t decide what gets in [to
your filter bubble], and more
importantly you also don’t
actually see what gets edited out.
Eli Pariser, Author of The Filter Bubble

Recommended for you

Prottを支えるチームと技術
Prottを支えるチームと技術Prottを支えるチームと技術
Prottを支えるチームと技術

The document discusses Goodpatch Inc., a company that develops Prott, a free rapid prototyping and collaboration tool. It provides information about Goodpatch's offices in Tokyo and Berlin, its 78 employees from 7 nationalities, and its product, engineering, and design divisions. It also briefly describes Prott and Goodpatch's architecture using AWS services.

The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...
The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...
The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...

The relationship between technology and marketing is a special one. Marketers have great ideas and technologists make them happen. But, what conversations need to happen to before and during development to achieve both teams’ goals? In this Sitecore webinar, Delphic Digital's VP, Marketing, Kevin Hanley, and Director of Web Development, Charlie Darney, team up to share how to utilize Sitecore’s built-in personalization and tagging tools to reach your business goals and achieve your marketing objectives. Listen to the full webinar here: https://youtu.be/c4mYnO_2m90

sitecoredigital marketingmarketing technology
COME AND HAVE A GO 2016
COME AND HAVE A GO 2016COME AND HAVE A GO 2016
COME AND HAVE A GO 2016

This document provides an overview of direct platform investing and robo-advice. It discusses how robo-advice has become a major topic in the direct investment market over the past year, with many new robo-advisers and platforms launching. The guide aims to explain what robo-advice is, how it works, and whether it may be suitable for readers. It also summarizes other recent developments like pension freedoms and the Financial Advice Market Review, but notes that robo-advice has been the biggest story in the online investment space.

This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
THE “FILTER BUBBLE” CREATES AN INVISIBLE FENCE
BETWEEN WHAT PEOPLE SEE AND WHAT THEY NEED TO SEE
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
MOST PEOPLE DON’T
KNOWWHAT BRANDS
THEY ARE EVEN
READING
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
WE NEED TO 

REEVALUATE WHAT
MAKES A NEWS
PRODUCTVALUABLE
Experience
Design
The
Business
Users
The
Product
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
WHAT SLICE OF THE
MEDIA PIE DO YOU
OCCUPY?

Recommended for you

The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...
The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...
The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...

Learn how to tell the best stories about you and your company online. Engage clients and prospects quicker. Get them to say, “Wow! I need that” with compelling business stories and messages shared as you market, sell, and build relationships online. This session is packed with immediately applicable ideas and tips. We cover the most important applications today: blogs, email, LinkedIn, Slideshare, Facebook, and Twitter.

elevator speechworkshopschief storyteller
Brave cease and desist final copy
Brave cease and desist final copy Brave cease and desist final copy
Brave cease and desist final copy

The letter notifies Brave Software and its CEO Brendan Eich that its plan to replace publishers' paid advertising with its own advertising violates the law. The publishers intend to fully enforce their legal rights against Brave's plan, which they say is indistinguishable from stealing publishers' content to publish on its own website for profit. The letter rejects any compensation Brave plans to offer publishers and refuses to participate in Brave's business model. The publishers warn they are prepared to take legal action against Brave to protect their copyrights and trademarks.

Gen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying Power
Gen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying PowerGen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying Power
Gen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying Power

Ready or not, here they come: Gen Z, those born roughly between 1995 and 2010, will soon enter the workforce en masse. These voracious consumers of social media in all forms can almost always be spotted holding a mobile device. Self-assured and resourceful, they are especially uncomfortable being placed into traditional identity boxes based on things like politics, religion, gender or sexual orientation. In this presentation, RPA’s SVP Strategic Planning Director, Mia von Sadovszky, will take us through the findings from the Santa Monica-based agency’s just-released study on how marketers should prepare for the coming wave of these “Identity Shifters”.

This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
WHAT SLICE OF THE
MEDIA PIE DO YOU
OCCUPY?
✦ What kind of pie are
you in the first place?
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
KNOWWHY YOU EXIST!
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.

Recommended for you

The 20 Worst Questions to Ask an Interviewer
The 20 Worst Questions to Ask an InterviewerThe 20 Worst Questions to Ask an Interviewer
The 20 Worst Questions to Ask an Interviewer

These days, most job seekers know it's a good idea to ask questions of the hiring manager during an interview – as long as they're on point. Here's a look at 20 real-life examples of oddball queries candidates have posed during a job interview that you'd be wise to avoid.

interview tipsjob search & careerthe creative group
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing

Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.

marketinginbound marketinghubspot
Social E-commerce
Social E-commerceSocial E-commerce
Social E-commerce

I social media sono ormai parte integrante del marketing mix aziendale ma qual’ė l’approccio corretto per le società di oggi e quali sono le best practice da tenere in considerazione nella pianificazione di una presenza social vincente?

social media marketinge-commercesocial media
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
WHERE ARE YOUR USERS
CONSUMING YOUR
CONTENT?
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
BRANDS STRUGGLE TO
UNDERSTAND HOW TO
MONETIZE ONLINE
John Wanamaker, (attributed)
US department store merchant (1838 - 1922)
“Half the money I spend on advertising
is wasted; the trouble is I don't know
which half.”
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
THE REVENUE MODELS ARE GROWING, BUT YOU NEED TO FOCUS

Recommended for you

Chaucer Intro 2
Chaucer Intro 2Chaucer Intro 2
Chaucer Intro 2

The document describes Metrodigi's Chaucer content creation platform. Key points: - Chaucer is a cloud-based platform that allows teams to collaboratively create and publish interactive digital content across multiple channels. - It provides tools for content creation, collaboration, media management and publishing to ebooks and websites. - Metrodigi also offers related services including instructional design, workflow consultation, interactive design, content conversion and accessibility compliance.

The Aurumtech Software
The Aurumtech SoftwareThe Aurumtech Software
The Aurumtech Software

The AurumTech Software is a scam that promises large profits from trading algorithms but is actually just trying to steal people's money. Key signs it is a scam include fictional executives and testimonials, unrealistic profit claims of $100,000-$500,000 after only a few days, and the CEO having been involved with other known scams using different names. An investigation found no evidence of the claims made on the website, and search engines only turn up negative reports, confirming this is a dangerous and unreliable system.

ArabNet Beirut - Keynote: Open Banking - To be or not to be? by Open Bank Pr...
ArabNet Beirut  - Keynote: Open Banking - To be or not to be? by Open Bank Pr...ArabNet Beirut  - Keynote: Open Banking - To be or not to be? by Open Bank Pr...
ArabNet Beirut - Keynote: Open Banking - To be or not to be? by Open Bank Pr...

Simon Redfern introduces the why's, what's and how's of Open Banking and asks if its possible for banks not to be "open"

technologyopen bankingbanking
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
…AND TRADITION DOESN’T CUT IT ANYMORE
2018 Industry Views on Digital Display Advertising
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
MOBILE SHOULD BE YOUR FIRST LINE OF ATTACK

Recommended for you

Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...
Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...
Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...

This session is dedicated to topic of Cyber or Information Security. The intent is to familiarize the audience with the current context, required strategy to tackle the related topics and a potential approach.

cybersecuritybankingdigitization
Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...
Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...
Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...

Simon Redfern introduces the why's, what's and how's of Open Banking and asks if its possible for banks not to be "open".During this presentation, the audience will be taken on a whistle stop tour of Open Banking APIs, Innovation, Apps and Regulation. Attendees will learn why banks worldwide are prioritizing API initiatives - and gain ideas and insights that will support their own open banking journey.

apifinancial technologyopen banking
Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018
Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018
Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018

This document discusses cyber security threats and resilience. It notes that the average time for an organization to discover an internal compromise is 146 days. It also discusses different types of threat actors like hackers, criminals, and nation-states. The document outlines challenges with existing cyber security solutions being too expensive, complex, and requiring specialists. It provides examples of case studies from various industries and organizations that have experienced cyber attacks or strengthened their security.

cybersecuritytechnologybanking
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
MOBILE SHOULD BE YOUR FIRST LINE OF ATTACK
*Mobile searches drive 300% more website traffic than social media.
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
EMAIL HAS MORE REACH, AND IS
MORE AFFORDABLE THAN ANY OTHER
CONTENT PLATFORM
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
EMAIL IS ONE OF
THE PRIMARY WAYS
PEOPLE CONSUME
CONTENT
This material contains confidential and
proprietary information of Charming Robot LLC
and may not be reproduced, distributed or
disclosed, in whole or in part, without its express
consent.
©2016 Charming Robot LLC. All rights reserved.
THE FUTURE IS ABOUT LEVERAGING YOUR USERS & DATA
Most Important Initiatives for 2018

Recommended for you

Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018
Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018
Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018

Financial services in 2030 will leverage big data, machine learning, and AI to provide personalized recommendations and services to customers. Cross-vertical integration will bring in data from various industries to gain more insights. An action plan includes testing recommendations and promotions, investing in data infrastructure, upskilling teams on new technologies, and building partnerships with other sectors. The future will see intelligent virtual assistants like Alexa integrate these capabilities to deliver customized travel planning or financial product suggestions.

fintechbig datafinancial services
GDPR – Data vs Creative by Nexd
GDPR – Data vs Creative by NexdGDPR – Data vs Creative by Nexd
GDPR – Data vs Creative by Nexd

With GDPR looming over the horizon, moving creativity up the adtech agenda makes more sense than ever. NEXD CTO, Erik Tammenurm is here to help you understand how creativity can benefit brands, agencies and publishers in a post-GDPR world. Talk was given during Arabnet Digital Summit 2018 - Dubai, UAE. Speaker: Erik Tammenurm, Co-Founder and CTO, NEXD

gdpradtechbig data
Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...
Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...
Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...

Why Open Banking/AI/AR is exciting is going to shape Payments andFintech of the future in the Middle East by Farshad Nowshadi

financialfintechbanking
Q & A
THANKS
SAY HI:
@danmaccarone
dan@charmingrobot.com

More Related Content

Similar to The Triangle to Media Success: How to Leverage your Edit, Ads and Audience to Create Media Gold by Charming Robot

Gez Daring - Online Communities Dos and Don'ts
Gez Daring - Online Communities Dos and Don'tsGez Daring - Online Communities Dos and Don'ts
Gez Daring - Online Communities Dos and Don'ts
InBlackandWhite
 
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
olilow
 
The Culture of Innovation at Amazon – Driving Customer Success
The Culture of Innovation at Amazon – Driving Customer SuccessThe Culture of Innovation at Amazon – Driving Customer Success
The Culture of Innovation at Amazon – Driving Customer Success
AWS Summits
 
2015 in Review: The Digital India Story
2015 in Review: The Digital India Story2015 in Review: The Digital India Story
2015 in Review: The Digital India Story
Cyber Media Research Ltd.
 
TikTok Live How to Get Featured on the For You Page
TikTok Live How to Get Featured on the For You PageTikTok Live How to Get Featured on the For You Page
TikTok Live How to Get Featured on the For You Page
Sarah Boyer
 
Mesh the Gears: Mastering the Economics of Digital Leverage
Mesh the Gears: Mastering the Economics of Digital LeverageMesh the Gears: Mastering the Economics of Digital Leverage
Mesh the Gears: Mastering the Economics of Digital Leverage
Apigee | Google Cloud
 
What digital means to the next generation?
What digital means to the next generation?What digital means to the next generation?
What digital means to the next generation?
Filipe Macedo
 
People, Product, and Place: IA and the Convergence of the Physical & Digital ...
People, Product, and Place: IA and the Convergence of the Physical & Digital ...People, Product, and Place: IA and the Convergence of the Physical & Digital ...
People, Product, and Place: IA and the Convergence of the Physical & Digital ...
Balance Product Development, Inc.
 
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...
Charlie Conard
 
Prottを支えるチームと技術
Prottを支えるチームと技術Prottを支えるチームと技術
Prottを支えるチームと技術
Sadaaki HIRAI
 
The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...
The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...
The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...
Delphic Digital
 
COME AND HAVE A GO 2016
COME AND HAVE A GO 2016COME AND HAVE A GO 2016
COME AND HAVE A GO 2016
Richard Smith
 
The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...
The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...
The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...
The Chief Storyteller
 
Brave cease and desist final copy
Brave cease and desist final copy Brave cease and desist final copy
Brave cease and desist final copy
Greg Sterling
 
Gen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying Power
Gen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying PowerGen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying Power
Gen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying Power
MediaPost
 
The 20 Worst Questions to Ask an Interviewer
The 20 Worst Questions to Ask an InterviewerThe 20 Worst Questions to Ask an Interviewer
The 20 Worst Questions to Ask an Interviewer
Robert Half
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
HubSpot
 
Social E-commerce
Social E-commerceSocial E-commerce
Social E-commerce
No Banana No Glory s.r.l.
 
Chaucer Intro 2
Chaucer Intro 2Chaucer Intro 2
Chaucer Intro 2
Marc Bove
 
The Aurumtech Software
The Aurumtech SoftwareThe Aurumtech Software
The Aurumtech Software
Tea C.
 

Similar to The Triangle to Media Success: How to Leverage your Edit, Ads and Audience to Create Media Gold by Charming Robot (20)

Gez Daring - Online Communities Dos and Don'ts
Gez Daring - Online Communities Dos and Don'tsGez Daring - Online Communities Dos and Don'ts
Gez Daring - Online Communities Dos and Don'ts
 
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
This is Contagious - Contagious Content & How Brands can Engage Audiences in ...
 
The Culture of Innovation at Amazon – Driving Customer Success
The Culture of Innovation at Amazon – Driving Customer SuccessThe Culture of Innovation at Amazon – Driving Customer Success
The Culture of Innovation at Amazon – Driving Customer Success
 
2015 in Review: The Digital India Story
2015 in Review: The Digital India Story2015 in Review: The Digital India Story
2015 in Review: The Digital India Story
 
TikTok Live How to Get Featured on the For You Page
TikTok Live How to Get Featured on the For You PageTikTok Live How to Get Featured on the For You Page
TikTok Live How to Get Featured on the For You Page
 
Mesh the Gears: Mastering the Economics of Digital Leverage
Mesh the Gears: Mastering the Economics of Digital LeverageMesh the Gears: Mastering the Economics of Digital Leverage
Mesh the Gears: Mastering the Economics of Digital Leverage
 
What digital means to the next generation?
What digital means to the next generation?What digital means to the next generation?
What digital means to the next generation?
 
People, Product, and Place: IA and the Convergence of the Physical & Digital ...
People, Product, and Place: IA and the Convergence of the Physical & Digital ...People, Product, and Place: IA and the Convergence of the Physical & Digital ...
People, Product, and Place: IA and the Convergence of the Physical & Digital ...
 
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...
 
Prottを支えるチームと技術
Prottを支えるチームと技術Prottを支えるチームと技術
Prottを支えるチームと技術
 
The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...
The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...
The Odd Couple: Technology & Marketing Working in Harmony | Sitecore Virtual ...
 
COME AND HAVE A GO 2016
COME AND HAVE A GO 2016COME AND HAVE A GO 2016
COME AND HAVE A GO 2016
 
The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...
The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...
The Social Media Storyteller - Why it is Critical to Tell a Compelling Story...
 
Brave cease and desist final copy
Brave cease and desist final copy Brave cease and desist final copy
Brave cease and desist final copy
 
Gen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying Power
Gen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying PowerGen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying Power
Gen-Z: Today’s 'Identity Shifters', Tomorrow’s Buying Power
 
The 20 Worst Questions to Ask an Interviewer
The 20 Worst Questions to Ask an InterviewerThe 20 Worst Questions to Ask an Interviewer
The 20 Worst Questions to Ask an Interviewer
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
Social E-commerce
Social E-commerceSocial E-commerce
Social E-commerce
 
Chaucer Intro 2
Chaucer Intro 2Chaucer Intro 2
Chaucer Intro 2
 
The Aurumtech Software
The Aurumtech SoftwareThe Aurumtech Software
The Aurumtech Software
 

More from ArabNet ME

ArabNet Beirut - Keynote: Open Banking - To be or not to be? by Open Bank Pr...
ArabNet Beirut  - Keynote: Open Banking - To be or not to be? by Open Bank Pr...ArabNet Beirut  - Keynote: Open Banking - To be or not to be? by Open Bank Pr...
ArabNet Beirut - Keynote: Open Banking - To be or not to be? by Open Bank Pr...
ArabNet ME
 
Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...
Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...
Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...
ArabNet ME
 
Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...
Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...
Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...
ArabNet ME
 
Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018
Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018
Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018
ArabNet ME
 
Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018
Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018
Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018
ArabNet ME
 
GDPR – Data vs Creative by Nexd
GDPR – Data vs Creative by NexdGDPR – Data vs Creative by Nexd
GDPR – Data vs Creative by Nexd
ArabNet ME
 
Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...
Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...
Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...
ArabNet ME
 
Keynote: Raising the Bar on the Ethical Use of Data in Government at the Arab...
Keynote: Raising the Bar on the Ethical Use of Data in Government at the Arab...Keynote: Raising the Bar on the Ethical Use of Data in Government at the Arab...
Keynote: Raising the Bar on the Ethical Use of Data in Government at the Arab...
ArabNet ME
 
Research: Smart Cities – What’s in it for the citizen? by McKinsey & Company ...
Research: Smart Cities – What’s in it for the citizen? by McKinsey & Company ...Research: Smart Cities – What’s in it for the citizen? by McKinsey & Company ...
Research: Smart Cities – What’s in it for the citizen? by McKinsey & Company ...
ArabNet ME
 
what3words: The future of autonomy and voice control at ArabNet Digital Summi...
what3words: The future of autonomy and voice control at ArabNet Digital Summi...what3words: The future of autonomy and voice control at ArabNet Digital Summi...
what3words: The future of autonomy and voice control at ArabNet Digital Summi...
ArabNet ME
 
Keynote: The State of the European Tech Industry at ArabNet Digital Summit 2018
Keynote: The State of the European Tech Industry at ArabNet Digital Summit 2018Keynote: The State of the European Tech Industry at ArabNet Digital Summit 2018
Keynote: The State of the European Tech Industry at ArabNet Digital Summit 2018
ArabNet ME
 
Keynote: Alternative Funding: IPO vs ICO at ArabNet Digital Summit 2018
Keynote: Alternative Funding: IPO vs ICO at ArabNet Digital Summit 2018Keynote: Alternative Funding: IPO vs ICO at ArabNet Digital Summit 2018
Keynote: Alternative Funding: IPO vs ICO at ArabNet Digital Summit 2018
ArabNet ME
 
Keynote: 10 Lessons Every Entrepreneur Must Learn by ConsenSys at ArabNet Bei...
Keynote: 10 Lessons Every Entrepreneur Must Learn by ConsenSys at ArabNet Bei...Keynote: 10 Lessons Every Entrepreneur Must Learn by ConsenSys at ArabNet Bei...
Keynote: 10 Lessons Every Entrepreneur Must Learn by ConsenSys at ArabNet Bei...
ArabNet ME
 
Cryptocurrencies a Banking Perspective by Wardrobe Place Capital Management a...
Cryptocurrencies a Banking Perspective by Wardrobe Place Capital Management a...Cryptocurrencies a Banking Perspective by Wardrobe Place Capital Management a...
Cryptocurrencies a Banking Perspective by Wardrobe Place Capital Management a...
ArabNet ME
 
Blockchain: Understanding the blockchain and its impact on financial services...
Blockchain: Understanding the blockchain and its impact on financial services...Blockchain: Understanding the blockchain and its impact on financial services...
Blockchain: Understanding the blockchain and its impact on financial services...
ArabNet ME
 
Transformation Through Transportation by Hyperloop One at ArabNet Riyadh 2017
Transformation Through Transportation by Hyperloop One at ArabNet Riyadh 2017Transformation Through Transportation by Hyperloop One at ArabNet Riyadh 2017
Transformation Through Transportation by Hyperloop One at ArabNet Riyadh 2017
ArabNet ME
 
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
ArabNet ME
 
E-commerce in a nutshell by ZID at ArabNet Riyadh 2017
E-commerce in a nutshell by ZID at ArabNet Riyadh 2017E-commerce in a nutshell by ZID at ArabNet Riyadh 2017
E-commerce in a nutshell by ZID at ArabNet Riyadh 2017
ArabNet ME
 
Blockchain: Transforming Industries by Fintricity at ArabNet Riyadh 2017
Blockchain: Transforming Industries by Fintricity at ArabNet Riyadh 2017Blockchain: Transforming Industries by Fintricity at ArabNet Riyadh 2017
Blockchain: Transforming Industries by Fintricity at ArabNet Riyadh 2017
ArabNet ME
 
FinTech in a Deglobalised World by Matthew Gardinar at ArabNet Digital Summit...
FinTech in a Deglobalised World by Matthew Gardinar at ArabNet Digital Summit...FinTech in a Deglobalised World by Matthew Gardinar at ArabNet Digital Summit...
FinTech in a Deglobalised World by Matthew Gardinar at ArabNet Digital Summit...
ArabNet ME
 

More from ArabNet ME (20)

ArabNet Beirut - Keynote: Open Banking - To be or not to be? by Open Bank Pr...
ArabNet Beirut  - Keynote: Open Banking - To be or not to be? by Open Bank Pr...ArabNet Beirut  - Keynote: Open Banking - To be or not to be? by Open Bank Pr...
ArabNet Beirut - Keynote: Open Banking - To be or not to be? by Open Bank Pr...
 
Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...
Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...
Tackling Cyber Threats in Banking Digitization by KRYPTON Security - ArabNet ...
 
Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...
Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...
Keynote: Open Banking - To be or not to be? by Open Bank Project by ArabNet B...
 
Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018
Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018
Keynote: Cyber Security in Banking by CyberQ at ArabNet Riyadh 2018
 
Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018
Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018
Keynote financial services in 2030 by Michelle Kactis- ArabNet Riyadh 2018
 
GDPR – Data vs Creative by Nexd
GDPR – Data vs Creative by NexdGDPR – Data vs Creative by Nexd
GDPR – Data vs Creative by Nexd
 
Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...
Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...
Keynote: Why Open Banking/AI/AR is exciting is going to shape Payments and Fi...
 
Keynote: Raising the Bar on the Ethical Use of Data in Government at the Arab...
Keynote: Raising the Bar on the Ethical Use of Data in Government at the Arab...Keynote: Raising the Bar on the Ethical Use of Data in Government at the Arab...
Keynote: Raising the Bar on the Ethical Use of Data in Government at the Arab...
 
Research: Smart Cities – What’s in it for the citizen? by McKinsey & Company ...
Research: Smart Cities – What’s in it for the citizen? by McKinsey & Company ...Research: Smart Cities – What’s in it for the citizen? by McKinsey & Company ...
Research: Smart Cities – What’s in it for the citizen? by McKinsey & Company ...
 
what3words: The future of autonomy and voice control at ArabNet Digital Summi...
what3words: The future of autonomy and voice control at ArabNet Digital Summi...what3words: The future of autonomy and voice control at ArabNet Digital Summi...
what3words: The future of autonomy and voice control at ArabNet Digital Summi...
 
Keynote: The State of the European Tech Industry at ArabNet Digital Summit 2018
Keynote: The State of the European Tech Industry at ArabNet Digital Summit 2018Keynote: The State of the European Tech Industry at ArabNet Digital Summit 2018
Keynote: The State of the European Tech Industry at ArabNet Digital Summit 2018
 
Keynote: Alternative Funding: IPO vs ICO at ArabNet Digital Summit 2018
Keynote: Alternative Funding: IPO vs ICO at ArabNet Digital Summit 2018Keynote: Alternative Funding: IPO vs ICO at ArabNet Digital Summit 2018
Keynote: Alternative Funding: IPO vs ICO at ArabNet Digital Summit 2018
 
Keynote: 10 Lessons Every Entrepreneur Must Learn by ConsenSys at ArabNet Bei...
Keynote: 10 Lessons Every Entrepreneur Must Learn by ConsenSys at ArabNet Bei...Keynote: 10 Lessons Every Entrepreneur Must Learn by ConsenSys at ArabNet Bei...
Keynote: 10 Lessons Every Entrepreneur Must Learn by ConsenSys at ArabNet Bei...
 
Cryptocurrencies a Banking Perspective by Wardrobe Place Capital Management a...
Cryptocurrencies a Banking Perspective by Wardrobe Place Capital Management a...Cryptocurrencies a Banking Perspective by Wardrobe Place Capital Management a...
Cryptocurrencies a Banking Perspective by Wardrobe Place Capital Management a...
 
Blockchain: Understanding the blockchain and its impact on financial services...
Blockchain: Understanding the blockchain and its impact on financial services...Blockchain: Understanding the blockchain and its impact on financial services...
Blockchain: Understanding the blockchain and its impact on financial services...
 
Transformation Through Transportation by Hyperloop One at ArabNet Riyadh 2017
Transformation Through Transportation by Hyperloop One at ArabNet Riyadh 2017Transformation Through Transportation by Hyperloop One at ArabNet Riyadh 2017
Transformation Through Transportation by Hyperloop One at ArabNet Riyadh 2017
 
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
 
E-commerce in a nutshell by ZID at ArabNet Riyadh 2017
E-commerce in a nutshell by ZID at ArabNet Riyadh 2017E-commerce in a nutshell by ZID at ArabNet Riyadh 2017
E-commerce in a nutshell by ZID at ArabNet Riyadh 2017
 
Blockchain: Transforming Industries by Fintricity at ArabNet Riyadh 2017
Blockchain: Transforming Industries by Fintricity at ArabNet Riyadh 2017Blockchain: Transforming Industries by Fintricity at ArabNet Riyadh 2017
Blockchain: Transforming Industries by Fintricity at ArabNet Riyadh 2017
 
FinTech in a Deglobalised World by Matthew Gardinar at ArabNet Digital Summit...
FinTech in a Deglobalised World by Matthew Gardinar at ArabNet Digital Summit...FinTech in a Deglobalised World by Matthew Gardinar at ArabNet Digital Summit...
FinTech in a Deglobalised World by Matthew Gardinar at ArabNet Digital Summit...
 

Recently uploaded

What Does a Social Media Manager‎ ‎ ‎ Do?
What Does a Social Media Manager‎ ‎ ‎  Do?What Does a Social Media Manager‎ ‎ ‎  Do?
What Does a Social Media Manager‎ ‎ ‎ Do?
Jomer Gregorio
 
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Reversed Out Creative
 
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...
VikasYadav194549
 
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaRevolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
VikasYadav194549
 
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
An Odyssey into Composable Digital Solutions - Brian McKeiver
An Odyssey into Composable Digital Solutions - Brian McKeiverAn Odyssey into Composable Digital Solutions - Brian McKeiver
An Odyssey into Composable Digital Solutions - Brian McKeiver
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
Rajesh Math
 
@Call @Girls in Goa 🚒 0000000000 🚒 Tanu Sharma Best High Class Goa Available
@Call @Girls in Goa 🚒 0000000000 🚒 Tanu Sharma Best High Class Goa Available@Call @Girls in Goa 🚒 0000000000 🚒 Tanu Sharma Best High Class Goa Available
@Call @Girls in Goa 🚒 0000000000 🚒 Tanu Sharma Best High Class Goa Available
roobykhan02154
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
Markonik
 
Step-by-Step Guide to Social Media Advertising.pdf
Step-by-Step Guide to Social Media Advertising.pdfStep-by-Step Guide to Social Media Advertising.pdf
Step-by-Step Guide to Social Media Advertising.pdf
nivedhithas9
 
How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024
Jomer Gregorio
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Brand Repositioning & Communication Presentation
Brand Repositioning & Communication PresentationBrand Repositioning & Communication Presentation
Brand Repositioning & Communication Presentation
Rajesh Math
 
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
kantakumariji156
 
Lynzee Giamalva - Personal Brand Exploration Kit
Lynzee Giamalva - Personal Brand Exploration KitLynzee Giamalva - Personal Brand Exploration Kit
Lynzee Giamalva - Personal Brand Exploration Kit
ladylynzee
 
The Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss GulashThe Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss Gulash
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Shri Shuddhi Nasha Mukti Kendra Bhopal.pdf
Shri Shuddhi Nasha Mukti Kendra Bhopal.pdfShri Shuddhi Nasha Mukti Kendra Bhopal.pdf
Shri Shuddhi Nasha Mukti Kendra Bhopal.pdf
neerajdigital63
 
SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
shahdmahmoudattia
 

Recently uploaded (20)

What Does a Social Media Manager‎ ‎ ‎ Do?
What Does a Social Media Manager‎ ‎ ‎  Do?What Does a Social Media Manager‎ ‎ ‎  Do?
What Does a Social Media Manager‎ ‎ ‎ Do?
 
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...
 
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...
 
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaRevolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
 
The Authenticity Lie - Eric S. Thomas, Invest Detroit
The Authenticity Lie - Eric S. Thomas, Invest DetroitThe Authenticity Lie - Eric S. Thomas, Invest Detroit
The Authenticity Lie - Eric S. Thomas, Invest Detroit
 
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
 
An Odyssey into Composable Digital Solutions - Brian McKeiver
An Odyssey into Composable Digital Solutions - Brian McKeiverAn Odyssey into Composable Digital Solutions - Brian McKeiver
An Odyssey into Composable Digital Solutions - Brian McKeiver
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
 
@Call @Girls in Goa 🚒 0000000000 🚒 Tanu Sharma Best High Class Goa Available
@Call @Girls in Goa 🚒 0000000000 🚒 Tanu Sharma Best High Class Goa Available@Call @Girls in Goa 🚒 0000000000 🚒 Tanu Sharma Best High Class Goa Available
@Call @Girls in Goa 🚒 0000000000 🚒 Tanu Sharma Best High Class Goa Available
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
 
Step-by-Step Guide to Social Media Advertising.pdf
Step-by-Step Guide to Social Media Advertising.pdfStep-by-Step Guide to Social Media Advertising.pdf
Step-by-Step Guide to Social Media Advertising.pdf
 
How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
 
Brand Repositioning & Communication Presentation
Brand Repositioning & Communication PresentationBrand Repositioning & Communication Presentation
Brand Repositioning & Communication Presentation
 
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...@Call @Girls Tiruchirappalli  🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
@Call @Girls Tiruchirappalli 🚒 XXXXXXXXXX 🚒 Priya Sharma Beautiful And Cute ...
 
Lynzee Giamalva - Personal Brand Exploration Kit
Lynzee Giamalva - Personal Brand Exploration KitLynzee Giamalva - Personal Brand Exploration Kit
Lynzee Giamalva - Personal Brand Exploration Kit
 
The Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss GulashThe Intersection Between AI & Paid Media Management - Curtiss Gulash
The Intersection Between AI & Paid Media Management - Curtiss Gulash
 
Shri Shuddhi Nasha Mukti Kendra Bhopal.pdf
Shri Shuddhi Nasha Mukti Kendra Bhopal.pdfShri Shuddhi Nasha Mukti Kendra Bhopal.pdf
Shri Shuddhi Nasha Mukti Kendra Bhopal.pdf
 
SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
 

The Triangle to Media Success: How to Leverage your Edit, Ads and Audience to Create Media Gold by Charming Robot

  • 1. The Triangle to Media Success 30 April, 2018 How to Leverage Edit, Ads & Audience to Create Media Gold
  • 2. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. Hi, my name is Dan. I run a company called Charming Robot. I host a podcast: storyinabottle.charmingrobot.com
  • 3. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved.
  • 4. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. ROUGHLY 20 YEARS AGO THE WORLD WIDE WEB ENTERED THE REALM. NO ONE KNEW WHAT TO DO. 1996: Martin Nisenholtz
 President New York Times Electronic Media Group “ ” “To the extent that readers choose to use the Internet to get their news, we need to become that choice — to be the greatest ‘newspaper’ in the cyberspace world — and to attract new forms of ‘interactive’ advertising.”
  • 5. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. SOME DISMISSED IT AS A FAD The truth is no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works. “
  • 6. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. SOME UNDERVALUED ITS POWER Using Twitter for literate communication is about as likely as firing up a CB radio and hearing some guy recite The Iliad. “ ”
  • 7. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. AND NO ONE MONETIZED IT
  • 8. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 AND NOW HERE WE ARE.
  • 9. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. PEOPLE HAVE MORE CONTENT OPTIONS THAN EVER
  • 10. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. BUT TWO COMPANIES REALLY DOMINATE
  • 11. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. MAYBE THREE…
  • 12. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. THIS CREATES A CONSUMPTION PROBLEM “You don’t decide what gets in [to your filter bubble], and more importantly you also don’t actually see what gets edited out. Eli Pariser, Author of The Filter Bubble
  • 13. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. THE “FILTER BUBBLE” CREATES AN INVISIBLE FENCE BETWEEN WHAT PEOPLE SEE AND WHAT THEY NEED TO SEE
  • 14. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. MOST PEOPLE DON’T KNOWWHAT BRANDS THEY ARE EVEN READING
  • 15. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. WE NEED TO 
 REEVALUATE WHAT MAKES A NEWS PRODUCTVALUABLE Experience Design The Business Users The Product
  • 16. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. WHAT SLICE OF THE MEDIA PIE DO YOU OCCUPY?
  • 17. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. WHAT SLICE OF THE MEDIA PIE DO YOU OCCUPY? ✦ What kind of pie are you in the first place?
  • 18. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. KNOWWHY YOU EXIST!
  • 19. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved.
  • 20. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved.
  • 21. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved.
  • 22. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. WHERE ARE YOUR USERS CONSUMING YOUR CONTENT?
  • 23. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. BRANDS STRUGGLE TO UNDERSTAND HOW TO MONETIZE ONLINE John Wanamaker, (attributed) US department store merchant (1838 - 1922) “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
  • 24. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. THE REVENUE MODELS ARE GROWING, BUT YOU NEED TO FOCUS
  • 25. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. …AND TRADITION DOESN’T CUT IT ANYMORE 2018 Industry Views on Digital Display Advertising
  • 26. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved.
  • 27. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved.
  • 28. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. MOBILE SHOULD BE YOUR FIRST LINE OF ATTACK
  • 29. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. MOBILE SHOULD BE YOUR FIRST LINE OF ATTACK *Mobile searches drive 300% more website traffic than social media.
  • 30. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. EMAIL HAS MORE REACH, AND IS MORE AFFORDABLE THAN ANY OTHER CONTENT PLATFORM
  • 31. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. EMAIL IS ONE OF THE PRIMARY WAYS PEOPLE CONSUME CONTENT
  • 32. This material contains confidential and proprietary information of Charming Robot LLC and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. ©2016 Charming Robot LLC. All rights reserved. THE FUTURE IS ABOUT LEVERAGING YOUR USERS & DATA Most Important Initiatives for 2018
  • 33. Q & A