Social Media Marketing Master Class - Jeff Dwoskin

MASTER
CLASS
DETROIT, MI ~ JUNE 6 - 7, 2024
DIGIMARCONGREATLAKES.COM | #DigiMarConGreatLakes
Jeff Dwoskin
CEO
STAMPEDE SOCIAL
Social Media Marketing
Master Class

Five ‘Grams
of GOLD
How to Rethink
the Way You Use
Instagram to Drive
Sales and
Customer
Engagement

Marketing on IG, UGH! Right?
Engagement is a performance
black hole.
Too many tools.
Managing/Measuring?… good luck.
We know we love it. We know it works.
But we don’t know WHY.

Gold nugget 1:
Every post is a trojan horse
… to collect valuable information while
educating, entertaining, promoting, and
engaging

Instead of Social Listening…
Flip the script and
start your own meaningful
social conversations.
Gold nugget 1: Every post is a trojan horse

Use comments to learn & guide you

Use these comments
to collect valuable information while educating,
entertaining, promoting, and engaging
● Educate: How-To; Facts
● Entertain: Meme; Trending Audio; Behind-
The-Scenes
● Promote: Testimonials, new episodes
● Engage: Polls, giveaways, quizzes
It’s the data inside
that empowers
you to make more
strategic choices

Gold nugget 2:
Hack “Link in Bio”
TRUTH: Your fans will NOT leave a post on IG and hunt
for your asset via your “link in bio”. Too much friction.
You need to find a way to get them links where
they are NOW on IG.

Too much friction
AS IS state: 4-7 clicks
Gold nugget 2: Hack “Link in bio”

Remove the friction with automation
Gold nugget 2: Hack “Link in bio”

Gold nugget 3:
Giveaways broaden your reach
● Post-level giveaways increase engagement –
IG favors this for increased reach
● Collect more data about your fans on IG
● Collect first-party data off platform
● Mix with lead magnets/incentives to train algorithm

Post-level
Giveaways
😃
😳
Gold nugget 3: Giveaways broaden your reach

Gold nugget 4:
Your IG data gives you
more leverage
● Top Engagers
○ Fan Comment Frequency
● What’s Resonating?
○ Requests for content
○ Top performing posts
● Attribution from off IG
○ DMs from on-air, TikTok, X
○ Data proof campaign is
working
● Competitive Analysis
When you know this you can create relevant content,
increase traffic and YOUR value

Gold nugget 4: Your IG data gives you more leverage

Gold nugget 5:
Use ‘time saved’ as a KPI
Social scheduling and
listening tools save time:
● Creating posts
● Scheduling posts
● Measuring engagement
Time is currency for business.
How are YOU saving time:
● Increasing engagement
● Eliminating friction from IG
to client content
● Collecting UGC
● Optimizing your profile
against competitors

Time sucks:
Hacking link in bio
● Linktree: Friction, 5+ clicks to content
● Most Automation: Need a PhD. + $$$
Time savers:
Automated DM campaigns
● Set-up in 5 seconds, with hashtag or
keyword as trigger
● One click to wherever
Fan comments and UGC collection
● Manual spreadsheets
Automated comment and UGC collection
● In ever-growing downloadable database
● AI reporting to give insights and ideas
Post-level giveaways
● Manual winner selection
Automated winner selection
● Built-in filters and randomizer delivers
top-down winner list in seconds
Live event engagement
● Disconnected data points
● Anonymous requests for
content
Connected, personalized functionality
● Location-based automated campaigns
● QR codes show exactly who wants what
down to @handle
Gold nugget 5: Use “time saved” as a KPI

We felt all of these pains.
We saw Instagram as the gold
mine of data it is.
So we turned exhaustion into
ingenuity and created our own
wish list that solves IG limitations.
✨
✨
✨

Stampede Social.
The easier, faster, smarter
way to grow your business on Instagram
● Automated DM campaigns in
seconds – one click from
comment to your content
● Post/Reel Giveaways
● IG Live integration
● AI Engagement Responses
● Magical Insta DM QR Code
● Link Attribution on/off IG
● AI Post/Profile analysis
● AI Competitor analysis
● Top Fan reportings
● Live downloadable engagement
database to @handle
● UGC tracker

Designed for business to streamline IG marketing and sales
Offers a suite of tools for effective client engagement and analysis
20
Manage
influencer
posts
Track performance
Track fan UGC
Save time
Post level
giveaways
Increase
engagement
Drive more
leads and sales
for your clients
Improve performance
Access to
comment
data and
analysis
Access, own and
mine your data

Performance
Duration: 7 days
Post comments: 6,239
Links sent: 4,630
Link clicks: 3,795
UGC posts: 105
Post-level DM Automation to Sweepstakes Registration
Checkers/Rallys #BlackFryDay Sweepstakes
Real-time database runs a smooth Instagram post-level sweepstakes while increasing engagement and entries
+200%
increase in post engagement
during the campaign
82%
Click-Through Rate on links sent
Press

22
Easy to listen, engage, manage, and analyze
Live post performance
and downloadable data
AI reports use real time data
from multiple platforms
Reply or DM directly
from the interface
Filter, search and
manage
Easy post-level giveaways Easy AI generated replies,
you choose your voice
Thank you! Your support means the world 💖 Don't miss this opportunity to
release the old and welcome the new! Letting go leads to transformation
and growth. See you there!
Set-up campaigns
in seconds
Hashtag in post caption
triggers auto DMs

Built-in giveaway
winner selection

Auto DM
campaign set-up
in seconds

Profile performance
dashboard
Built-in AI Reports

Mine the golden nuggets.
1. Your IG content is a trojan horse
for data
2. Hack “Link in bio”
3. Post-level giveaways increase
engagement and expand reach
4. Leveraging IG data gives you
more leverage
5. “Time saved” is an important
business KPI
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GREAT LAKES

It’s time for Stampede Social.
Jeff Dwoskin
Co-founder/CEO
248.240.8222
jeff@stampede.social
©2024 Stampede Social
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Social Media Marketing Master Class - Jeff Dwoskin

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