This document provides information about digital marketing and social media in China. It discusses the growth of mobile usage in China, influential social media platforms like WeChat and Weibo, and the importance of social media activities and O2O strategies for brands. It also provides case studies on social media campaigns run by companies like KFC, Saint-Gobain, and Lo Stile di Vita to increase brand awareness and sales in China.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Bestow - Marketing Communication Agency - Advertising Agency
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
The document discusses how luxury brands are engaging with consumers online through digital strategies. It provides 10 ways luxury brands are connecting digitally, such as communicating their brand image and stories online, using social media to showcase events and products, and acting as cultural tastemakers by recognizing innovators. Examples are given of how brands like Hermes, Gucci, Cartier, and others are successfully utilizing these digital strategies.
The Dark accessories is an ode to dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. The collection expands upon the innovative use of various leathers in detailed layers and new ways of bonding material to form rich appliquéd and metal combined surfaces. The company is interested in distribution services agreement.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
This document outlines branding and marketing challenges for shopping centers. It discusses the changing consumer and marketing landscape, with traditional media giving way to new online and social media approaches. It emphasizes the need for strategic brand positioning and an integrated approach across marketing channels. Successful case studies demonstrate tactical campaigns, tenant partnerships, and delivering a branded customer experience to achieve business goals.
This document provides information about digital marketing and social media in China. It discusses the importance of mobile and various social media platforms in China such as WeChat, Weibo, and Taobao. It also provides case studies on how different companies have used social media platforms like WeChat to engage customers, increase brand awareness, and boost sales. The case studies cover companies from various industries like transportation, e-commerce, food, and manufacturing.
The document discusses using social media to market businesses. It recommends having clear goals for social media engagement, such as driving traffic or reaching media. Successful social media strategies authentically engage the target audience in a relevant way by listening to customers and cultivating interested potential clients. Integrating social media with other digital assets like websites and blogs is important for effective digital marketing.
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
This document provides an overview of Xebec Communications and its digital marketing approach. It outlines Xebec's vision, mission, services, capabilities, team structure and locations. Case studies are presented showing how Xebec helped various clients with goals like increasing tourism, generating university leads, promoting badminton and more. Outcomes included increased sales, engagement and performance metrics for these clients.
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...
Digital Jungle is specialist digital marketing Agency that works with Western organisations in creating content focused, digital programs targeting Chinese. With staff in China, Australia, New Zealand and Japan, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
Phoceis is a leading social media and social commerce agency in Shanghai with 7 offices worldwide and over 12 years of digital expertise. It has 250 experts globally that provide innovative and results-driven digital solutions to 115 satisfied clients ranging from startups to international brands. The agency focuses on creativity, performance, localization, and innovation. One of its strengths is social commerce capabilities in China across platforms like WeChat and Little Red Book. For WeChat, it recommends building branded accounts and leveraging key opinion leaders for sales. For Little Red Book, it suggests creating official brand profiles to interact with users and hold activities to drive sales.
Digital PR is an Italian digital PR agency established in 2000 that is part of the Hill + Knowlton Strategies network. It provides online communication strategies, reputation management, and tools to serve large brands. It has strong experience in social media marketing, influencer relations, content creation, and crisis management. Digital PR has worked with many major brands across industries and provides case studies on successful digital campaigns.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
This document provides information about an advertising agency in Vietnam called Echo. It includes their vision to be the number one independent integrated marketing communications agency in Vietnam and grow their expertise regionally. It outlines their management team, milestones and growth plans. It also showcases some of their client work and integrated marketing campaigns for brands like Omo, Smirnoff, Microsoft Lumia and others. The campaigns utilized digital and experiential activations to engage consumers and meet business objectives.
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
This document is a proposal for a seminar on digital marketing that will discuss successful case studies from around the world. The seminar will be held on November 26th, 2014 in Jakarta and is expected to attract 200-300 participants from marketing and business. It will feature speakers from the UK, Netherlands, and Estonia discussing topics like creating emotional engagement through digital platforms and using influencers in digital campaigns.
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
Mục tiêu trở thành đơn vị Full Service trên thị trường, Admicro mở rộng mảng Social Media bắt đầu từ đầu năm 2016 và đã bước đầu tạo được dấu ấn trên thị trường.
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients.
- Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic.
- Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.
Ivy Kirzhner has expanded its European business and sees strong international demand for its designs. The VP of sales says the brand's aesthetic appeals globally and is already in high-end retailers across Europe and the Middle East. Social media has also helped spread brand awareness internationally and with celebrities. The key to expansion has been high-quality materials and anticipating fashion trends. Looking ahead, the brand aims to further partner with domestic and international retailers while also exploring a potential flagship store.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Bestow - Marketing Communication Agency - Advertising AgencyDipen Patel
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
The document discusses how luxury brands are engaging with consumers online through digital strategies. It provides 10 ways luxury brands are connecting digitally, such as communicating their brand image and stories online, using social media to showcase events and products, and acting as cultural tastemakers by recognizing innovators. Examples are given of how brands like Hermes, Gucci, Cartier, and others are successfully utilizing these digital strategies.
The Dark accessories is an ode to dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. The collection expands upon the innovative use of various leathers in detailed layers and new ways of bonding material to form rich appliquéd and metal combined surfaces. The company is interested in distribution services agreement.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
This document outlines branding and marketing challenges for shopping centers. It discusses the changing consumer and marketing landscape, with traditional media giving way to new online and social media approaches. It emphasizes the need for strategic brand positioning and an integrated approach across marketing channels. Successful case studies demonstrate tactical campaigns, tenant partnerships, and delivering a branded customer experience to achieve business goals.
This document provides information about digital marketing and social media in China. It discusses the importance of mobile and various social media platforms in China such as WeChat, Weibo, and Taobao. It also provides case studies on how different companies have used social media platforms like WeChat to engage customers, increase brand awareness, and boost sales. The case studies cover companies from various industries like transportation, e-commerce, food, and manufacturing.
The document discusses using social media to market businesses. It recommends having clear goals for social media engagement, such as driving traffic or reaching media. Successful social media strategies authentically engage the target audience in a relevant way by listening to customers and cultivating interested potential clients. Integrating social media with other digital assets like websites and blogs is important for effective digital marketing.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
This document provides an overview of Xebec Communications and its digital marketing approach. It outlines Xebec's vision, mission, services, capabilities, team structure and locations. Case studies are presented showing how Xebec helped various clients with goals like increasing tourism, generating university leads, promoting badminton and more. Outcomes included increased sales, engagement and performance metrics for these clients.
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...Dr Matt McDougall
Digital Jungle is specialist digital marketing Agency that works with Western organisations in creating content focused, digital programs targeting Chinese. With staff in China, Australia, New Zealand and Japan, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
Phoceis is a leading social media and social commerce agency in Shanghai with 7 offices worldwide and over 12 years of digital expertise. It has 250 experts globally that provide innovative and results-driven digital solutions to 115 satisfied clients ranging from startups to international brands. The agency focuses on creativity, performance, localization, and innovation. One of its strengths is social commerce capabilities in China across platforms like WeChat and Little Red Book. For WeChat, it recommends building branded accounts and leveraging key opinion leaders for sales. For Little Red Book, it suggests creating official brand profiles to interact with users and hold activities to drive sales.
Digital PR is an Italian digital PR agency established in 2000 that is part of the Hill + Knowlton Strategies network. It provides online communication strategies, reputation management, and tools to serve large brands. It has strong experience in social media marketing, influencer relations, content creation, and crisis management. Digital PR has worked with many major brands across industries and provides case studies on successful digital campaigns.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
This document provides information about an advertising agency in Vietnam called Echo. It includes their vision to be the number one independent integrated marketing communications agency in Vietnam and grow their expertise regionally. It outlines their management team, milestones and growth plans. It also showcases some of their client work and integrated marketing campaigns for brands like Omo, Smirnoff, Microsoft Lumia and others. The campaigns utilized digital and experiential activations to engage consumers and meet business objectives.
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
This document is a proposal for a seminar on digital marketing that will discuss successful case studies from around the world. The seminar will be held on November 26th, 2014 in Jakarta and is expected to attract 200-300 participants from marketing and business. It will feature speakers from the UK, Netherlands, and Estonia discussing topics like creating emotional engagement through digital platforms and using influencers in digital campaigns.
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
Mục tiêu trở thành đơn vị Full Service trên thị trường, Admicro mở rộng mảng Social Media bắt đầu từ đầu năm 2016 và đã bước đầu tạo được dấu ấn trên thị trường.
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
Why Digital and what you absolutely need to knowJan Los
- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients.
- Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic.
- Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.
Similar to Uncle Advertising 2015 Credentials (20)
5. CONSUMER
habits
Want to share, show off with their
friends on social platforms
Chinese seek for unique brand experiences
that will help them define their identity and
belongings to social groups
Strong willingness to
interact with brands
instantaneously
Always want to keep it simple,
instantaneous and fun
Different
8. WeChat
Most powerful
social media tool
for your brand in
2015
468 million users
at the end of Q3
2014
Everything is possible
on WeChat, chat, play,
shop, get advice,
locate yourself…
9. Adjust your WeChat official page design and parameters as you wish
Build your own website linked to WeChat where you will be able
to organise online activities : games, promotions, competitions,
surveys, one-on-one coaching…
Create & manage your own content on your WeChat official account
Build your own store on WeChat, use WeChat e-commerce services
10. Weibo
Build your
unique
homepage brand
on Weibo
Most powerful
microblog platform
in China – microblog
is the translation of
Weibo 微博 in
Chinese
More than 400
million users in
2015
12. Largest C2C platform
800 M users in 2014
Daily turnover : 120 M RMB
Largest B2C platform
> 100 K premium brands
11-11 festival in 2014 : 50 billion yuan sales rev.
Online supermarket
90 M. users in 2014
Delivery in SH < 2 hours , in 8 other cities < 1 day
Online supermarket
96.6 M users in 2014
Yihaodian’s main competitor
Domestic appliance market
Local + imported quality products
1400 stores, 94 distribution centres, 4000 service outlets
15. WE ARE...
A HUMAN SIZE AGENCY
FULLY DEDICATED TO OUR CLIENTS IN THE RETAIL, LUXURY, F&B SECTORS
CREATIVE SOCIAL MEDIA MARKETERS
WHO LISTEN, UNDERSTAND AND DIFFUSE THE STORY OF YOUR BRAND AMONG YOUR CHINESE AUDIENCE
CHINESE, EUROPEAN BUSINESSMEN
WHO WANT TO MAKE BRIDGES BETWEEN OUR TWO CONTINENTS AND EXPAND YOUR BUSINESS IN CHINA
18. COMPANY
PROFILE
Chinese B to C e-commerce platform set up in 2008 by Gang Yu (于刚博士) and Junling Liu
Walmart biggest shareholder in 2015
Over 10 000 employees in China
More than 15 billion sales turnover in 2013
More than 350 000 diferent products sold on Yihaodian
19. CHALLENGE
Strengthen Yihaodian’s presence in a highly competitive e-commerce market
in China and improve interaction with Yihaodian’s target audience during the
nationwide famous Single’s day festival – 双十一 through an eye-catching
activity
20. SOLUTION
‘Strip it off !’ Find your partner with Yihaodian !
Mobile website production
Connect to Yihaodian special Single Day’s WeChat game platform, enter the
name of your secret lover, and share it on WeChat moments. Once your secret
lover clicks on the link you shared, both of you win cheeky prizes…
21. RESULTS
Good coordination with offline ongoing activities aimed at redirecting
people to both Yihaodian’s website and its official WeChat account
Efficient advertising in public spaces back-up&
23. COMPANY
PROFILE
Founded in 1930 in Kentucky
World’s second largest restaurant
chain after Mcdonald’s
In China since 1987
First westerner fast-food company in
terms of sales volume
Adapted menus to local market
25. SOLUTIONSOLUTION
Let Chinese imagine and organize their
New Year dream parties on a tailor-made
HTML 5 WeChat platform
People who recruited most guests for
their special party on WeChat had the
chance to live their dream in KFC
restaurants in 4 cities : Shanghai, Beijing,
Guangzhou, Shenzhen + win additional
prizes. Famous stars were also invited to
the parties
Partnership with famous TV channel
Shanghai Xingshang (上海星尚频道) to
promote the event
29. COMPANY
PROFILE
350 years history
Top 100 industrial groups worldwide
190 000 employees in 64 countries
12 research centers
EXPERTISE
Innovative materials such as flat glass
Construction materials
Jars and glass bottles packaging
Building materials distribution
30. CHALLENGE
In a context of the 350 years anniversary of Saint-Gobain, the French at-the-
cutting-edge-of-innovation glass-making company decided to significantly raise
its awareness among its target audience in China through social media.
31. SOLUTION
Create a snowball effect through
an internal campaign among
Saint-Gobain community
(employees, clients, providers)
Increase awareness with an
external campaign among
Saint-Gobain’s target audience
HIGH VALUE CONTENT
3D animation production of
7 videos featuring Saint-
Gobain super hero
ONE-SHOT CAMPAIGN
One-month campaign on
WeChat featuring Saint-
Gobain super hero, created
for the anniversary
+ Weibo, Youku, Tencent Video
INTERACTIVITY
WeChat game related to the
7 videos
VALUABLE INCENTIVE
A luxury trip to Paris + 10
invitations to a state-of-the
art ceremony in Shanghai
with Saint-Gobain worldwide
CEO, Monsieur Pierre de
Chalendard
36. COMPANY
PROFILE
Founded in 2012 in Tuscany, Italy
Cosmetics brand which produces
high quality skin care and body
care products
Growing sales in the Chinese market
with significant sales peak during
Chinese New Year and Single’s day
festival
38. SOLUTION
Taobao 淘宝 Lo Stile di Vita store opening and daily maintenance
Carefully planned online activities on Chinese e-commerce platforms especially during
Chinese New Year and Chinese Single’s day
WeChat and Weibo accounts setting up and responsive community management on
social platforms
39. Lo Stile di Vita’s Chinese New Year activity on Taobao
Tao Bao Lo Stile di Vita special store
SOLUTION
42. Uncle Advertising is a full service agency providing creative advertising solutions, digital
marketing and social connectivity strategies. We provide creative solutions which build
brands and businesses in China. We help brands listen, understand and engage in
conversations in Chinese social media: Weibo and WeChat.
For more information, please visit our Linkedin company page Uncle Advertising (Scan
our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at
nicolas.dijols@uncle-ad.com