Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo
CREDENTIALS
Digital Marketing & Social Media in China
Who are we ?
Case studies
Digital Marketing &
Social Media in China
DIGITAL
MEDIA
is as essential as
traditional advertising
in Europe

Recommended for you

The Branded Web - Trends: Retail
The Branded Web - Trends: RetailThe Branded Web - Trends: Retail
The Branded Web - Trends: Retail

The second in a series of presentation looking at growing trends which might be having an impact on your industry. This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.

retailingfuture trendsretail trends
Bestow - Marketing Communication Agency - Advertising Agency
Bestow - Marketing Communication Agency - Advertising AgencyBestow - Marketing Communication Agency - Advertising Agency
Bestow - Marketing Communication Agency - Advertising Agency

We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise: • Design • Strategy, and • Communication We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more. From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.

advertising agencysocial media marketingbranding
Digital strategies for luxury brands
Digital strategies for luxury brandsDigital strategies for luxury brands
Digital strategies for luxury brands

The document discusses how luxury brands are engaging with consumers online through digital strategies. It provides 10 ways luxury brands are connecting digitally, such as communicating their brand image and stories online, using social media to showcase events and products, and acting as cultural tastemakers by recognizing innovators. Examples are given of how brands like Hermes, Gucci, Cartier, and others are successfully utilizing these digital strategies.

CONSUMER
habits
Want to share, show off with their
friends on social platforms
Chinese seek for unique brand experiences
that will help them define their identity and
belongings to social groups
Strong willingness to
interact with brands
instantaneously
Always want to keep it simple,
instantaneous and fun
Different
preferred over
COMPUTER
Stratospheric
growth over the
past few years to
reach 557 mobile
users in Feb. 2015
MOBILE
Specific influential
SOCIAL
MEDIA
platforms on
the Chinese market
WeChat
Most powerful
social media tool
for your brand in
2015
468 million users
at the end of Q3
2014
Everything is possible
on WeChat, chat, play,
shop, get advice,
locate yourself…

Recommended for you

THE DARK Company Profile 2017
THE DARK Company Profile 2017 THE DARK Company Profile 2017
THE DARK Company Profile 2017

The Dark accessories is an ode to dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. The collection expands upon the innovative use of various leathers in detailed layers and new ways of bonding material to form rich appliquéd and metal combined surfaces. The company is interested in distribution services agreement.

accessorieshandmadefashion
Luxury Trends in Social Media
Luxury Trends in Social MediaLuxury Trends in Social Media
Luxury Trends in Social Media

With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience. This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one. From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands. Featured brands: Hermès, Chanel, Louis Vuitton etc. More information on http://thisisreup.com

luxuryinfluencersluxury influence
REX conference 2014
REX conference 2014REX conference 2014
REX conference 2014

This document outlines branding and marketing challenges for shopping centers. It discusses the changing consumer and marketing landscape, with traditional media giving way to new online and social media approaches. It emphasizes the need for strategic brand positioning and an integrated approach across marketing channels. Successful case studies demonstrate tactical campaigns, tenant partnerships, and delivering a branded customer experience to achieve business goals.

differentbrandbranding
Adjust your WeChat official page design and parameters as you wish
Build your own website linked to WeChat where you will be able
to organise online activities : games, promotions, competitions,
surveys, one-on-one coaching…
Create & manage your own content on your WeChat official account
Build your own store on WeChat, use WeChat e-commerce services
Weibo
Build your
unique
homepage brand
on Weibo
Most powerful
microblog platform
in China – microblog
is the translation of
Weibo 微博 in
Chinese
More than 400
million users in
2015
activities are
key to success
O2O
Largest C2C platform
800 M users in 2014
Daily turnover : 120 M RMB
Largest B2C platform
> 100 K premium brands
11-11 festival in 2014 : 50 billion yuan sales rev.
Online supermarket
90 M. users in 2014
Delivery in SH < 2 hours , in 8 other cities < 1 day
Online supermarket
96.6 M users in 2014
Yihaodian’s main competitor
Domestic appliance market
Local + imported quality products
1400 stores, 94 distribution centres, 4000 service outlets

Recommended for you

Uncle Advertising 2015 Credentials
Uncle Advertising 2015 CredentialsUncle Advertising 2015 Credentials
Uncle Advertising 2015 Credentials

This document provides information about digital marketing and social media in China. It discusses the importance of mobile and various social media platforms in China such as WeChat, Weibo, and Taobao. It also provides case studies on how different companies have used social media platforms like WeChat to engage customers, increase brand awareness, and boost sales. The case studies cover companies from various industries like transportation, e-commerce, food, and manufacturing.

WomenWOBorders_Sk_May2011
WomenWOBorders_Sk_May2011WomenWOBorders_Sk_May2011
WomenWOBorders_Sk_May2011

The document discusses using social media to market businesses. It recommends having clear goals for social media engagement, such as driving traffic or reaching media. Successful social media strategies authentically engage the target audience in a relevant way by listening to customers and cultivating interested potential clients. Integrating social media with other digital assets like websites and blogs is important for effective digital marketing.

digital marketingsocial media presentationswomen in business
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDigital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency

Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.

digitalagencysocial media marketing
Who are we ?
ARE
SPRINGBOARD
YOUR
YOU
WE ARE...
A HUMAN SIZE AGENCY
FULLY DEDICATED TO OUR CLIENTS IN THE RETAIL, LUXURY, F&B SECTORS
CREATIVE SOCIAL MEDIA MARKETERS
WHO LISTEN, UNDERSTAND AND DIFFUSE THE STORY OF YOUR BRAND AMONG YOUR CHINESE AUDIENCE
CHINESE, EUROPEAN BUSINESSMEN
WHO WANT TO MAKE BRIDGES BETWEEN OUR TWO CONTINENTS AND EXPAND YOUR BUSINESS IN CHINA
Case studies

Recommended for you

Xebec
XebecXebec
Xebec

This document provides an overview of Xebec Communications and its digital marketing approach. It outlines Xebec's vision, mission, services, capabilities, team structure and locations. Case studies are presented showing how Xebec helped various clients with goals like increasing tourism, generating university leads, promoting badminton and more. Outcomes included increased sales, engagement and performance metrics for these clients.

social mediatvonline
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...

Digital Jungle is specialist digital marketing Agency that works with Western organisations in creating content focused, digital programs targeting Chinese. With staff in China, Australia, New Zealand and Japan, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.

digitaldigital jungleagency
WeChat vs LittleRedBook
WeChat vs LittleRedBook WeChat vs LittleRedBook
WeChat vs LittleRedBook

Phoceis is a leading social media and social commerce agency in Shanghai with 7 offices worldwide and over 12 years of digital expertise. It has 250 experts globally that provide innovative and results-driven digital solutions to 115 satisfied clients ranging from startups to international brands. The agency focuses on creativity, performance, localization, and innovation. One of its strengths is social commerce capabilities in China across platforms like WeChat and Little Red Book. For WeChat, it recommends building branded accounts and leveraging key opinion leaders for sales. For Little Red Book, it suggests creating official brand profiles to interact with users and hold activities to drive sales.

wechatlittleredbooksocial commerce
Uncle Advertising 2015 Credentials
COMPANY
PROFILE
Chinese B to C e-commerce platform set up in 2008 by Gang Yu (于刚博士) and Junling Liu
Walmart biggest shareholder in 2015
Over 10 000 employees in China
More than 15 billion sales turnover in 2013
More than 350 000 diferent products sold on Yihaodian
CHALLENGE
Strengthen Yihaodian’s presence in a highly competitive e-commerce market
in China and improve interaction with Yihaodian’s target audience during the
nationwide famous Single’s day festival – 双十一 through an eye-catching
activity
SOLUTION
‘Strip it off !’ Find your partner with Yihaodian !
Mobile website production
Connect to Yihaodian special Single Day’s WeChat game platform, enter the
name of your secret lover, and share it on WeChat moments. Once your secret
lover clicks on the link you shared, both of you win cheeky prizes…

Recommended for you

Digital PR agency credentials
Digital PR agency credentialsDigital PR agency credentials
Digital PR agency credentials

Digital PR is an Italian digital PR agency established in 2000 that is part of the Hill + Knowlton Strategies network. It provides online communication strategies, reputation management, and tools to serve large brands. It has strong experience in social media marketing, influencer relations, content creation, and crisis management. Digital PR has worked with many major brands across industries and provides case studies on successful digital campaigns.

digital pragencycredentials
Introducing the Chinese Digital Jungle
Introducing the Chinese Digital JungleIntroducing the Chinese Digital Jungle
Introducing the Chinese Digital Jungle

An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.

chinese social mediachinese internetchinese digital marketing
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDigital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency

Digital Jungle is cross cultural digital marketing Agency that works with Western organisations to reach a Chinese audience; living in China or abroad. With staff in China, Australia and New Zealand, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.

digital marketingdigital junglemulticultural
RESULTS
Good coordination with offline ongoing activities aimed at redirecting
people to both Yihaodian’s website and its official WeChat account
Efficient advertising in public spaces back-up&
Uncle Advertising 2015 Credentials
COMPANY
PROFILE
Founded in 1930 in Kentucky
World’s second largest restaurant
chain after Mcdonald’s
In China since 1987
First westerner fast-food company in
terms of sales volume
Adapted menus to local market
CHALLENGE
Improve interaction between KFC and young dynamic Chinese during the New Year
using social media
Promote winter season KFC products

Recommended for you

Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsEnhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships

Round table discussion presented at the 2014 International Council of Shopping Centers ("ICSC") MOCIAL+ conference in Austin, TX.

digital marketingpromotionsshopping centers
SAIGONTECHCOM Credential 2018
SAIGONTECHCOM Credential 2018SAIGONTECHCOM Credential 2018
SAIGONTECHCOM Credential 2018

SAIGONTECHCOM Credential 2018 Company Profile #saigontechcom #agency #marketing #digital #activation #360

saigontechcomadvertising agencydigital
Echo credentials-110816
Echo credentials-110816Echo credentials-110816
Echo credentials-110816

This document provides information about an advertising agency in Vietnam called Echo. It includes their vision to be the number one independent integrated marketing communications agency in Vietnam and grow their expertise regionally. It outlines their management team, milestones and growth plans. It also showcases some of their client work and integrated marketing campaigns for brands like Omo, Smirnoff, Microsoft Lumia and others. The campaigns utilized digital and experiential activations to engage consumers and meet business objectives.

SOLUTIONSOLUTION
Let Chinese imagine and organize their
New Year dream parties on a tailor-made
HTML 5 WeChat platform
People who recruited most guests for
their special party on WeChat had the
chance to live their dream in KFC
restaurants in 4 cities : Shanghai, Beijing,
Guangzhou, Shenzhen + win additional
prizes. Famous stars were also invited to
the parties
Partnership with famous TV channel
Shanghai Xingshang (上海星尚频道) to
promote the event
KFC Offline event in Shanghai
O2O synchronisation
SOLUTION
RESULTS
Uncle Advertising 2015 Credentials

Recommended for you

The Honey Partnership - Super Creds
The Honey Partnership - Super CredsThe Honey Partnership - Super Creds
The Honey Partnership - Super Creds

The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.

mark terry-lushmark adamssuperbrand
2016 China's Social Media Trend Report
2016 China's Social Media Trend Report2016 China's Social Media Trend Report
2016 China's Social Media Trend Report

2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.

social media strategychinasocial media marketing
CreativePoint_Credential_2023
CreativePoint_Credential_2023CreativePoint_Credential_2023
CreativePoint_Credential_2023

We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.

COMPANY
PROFILE
350 years history
Top 100 industrial groups worldwide
190 000 employees in 64 countries
12 research centers
EXPERTISE
Innovative materials such as flat glass
Construction materials
Jars and glass bottles packaging
Building materials distribution
CHALLENGE
In a context of the 350 years anniversary of Saint-Gobain, the French at-the-
cutting-edge-of-innovation glass-making company decided to significantly raise
its awareness among its target audience in China through social media.
SOLUTION
Create a snowball effect through
an internal campaign among
Saint-Gobain community
(employees, clients, providers)
Increase awareness with an
external campaign among
Saint-Gobain’s target audience
HIGH VALUE CONTENT
3D animation production of
7 videos featuring Saint-
Gobain super hero
ONE-SHOT CAMPAIGN
One-month campaign on
WeChat featuring Saint-
Gobain super hero, created
for the anniversary
+ Weibo, Youku, Tencent Video
INTERACTIVITY
WeChat game related to the
7 videos
VALUABLE INCENTIVE
A luxury trip to Paris + 10
invitations to a state-of-the
art ceremony in Shanghai
with Saint-Gobain worldwide
CEO, Monsieur Pierre de
Chalendard
SOLUTION
Saint-Gobain super hero stories
3D animation production

Recommended for you

Proposal DMC 2014-Paket Meja+Booth
Proposal DMC 2014-Paket Meja+BoothProposal DMC 2014-Paket Meja+Booth
Proposal DMC 2014-Paket Meja+Booth

This document is a proposal for a seminar on digital marketing that will discuss successful case studies from around the world. The seminar will be held on November 26th, 2014 in Jakarta and is expected to attract 200-300 participants from marketing and business. It will feature speakers from the UK, Netherlands, and Estonia discussing topics like creating emotional engagement through digital platforms and using influencers in digital campaigns.

How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015

Speaker: Christian Nucibella, Founder & CEO, FiloBlu كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management. Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.

filobluluxurymarketing
Admicro - Social media
Admicro - Social mediaAdmicro - Social media
Admicro - Social media

Mục tiêu trở thành đơn vị Full Service trên thị trường, Admicro mở rộng mảng Social Media bắt đầu từ đầu năm 2016 và đã bước đầu tạo được dấu ấn trên thị trường.

#admicro#contentmarketing#socialmedia#vietnam
SOLUTION
Saint-Gobain game
Mobile website production
RESULTS
Uncle Advertising 2015 Credentials
COMPANY
PROFILE
Founded in 2012 in Tuscany, Italy
Cosmetics brand which produces
high quality skin care and body
care products
Growing sales in the Chinese market
with significant sales peak during
Chinese New Year and Single’s day
festival

Recommended for you

Youth Trends & Insights
Youth Trends & InsightsYouth Trends & Insights
Youth Trends & Insights

A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.

trendsmobile commercegen z
Why Digital and what you absolutely need to know
Why Digital and what you absolutely need to knowWhy Digital and what you absolutely need to know
Why Digital and what you absolutely need to know

- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients. - Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic. - Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.

CHALLENGE
Improve Lo Stile di Vita’s Brand Awareness in China and increase actual sales
SOLUTION
Taobao 淘宝 Lo Stile di Vita store opening and daily maintenance
Carefully planned online activities on Chinese e-commerce platforms especially during
Chinese New Year and Chinese Single’s day
WeChat and Weibo accounts setting up and responsive community management on
social platforms
Lo Stile di Vita’s Chinese New Year activity on Taobao
Tao Bao Lo Stile di Vita special store
SOLUTION
RESULTSRESULTS

Recommended for you

Uncle Ad
Other
references
Uncle Advertising is a full service agency providing creative advertising solutions, digital
marketing and social connectivity strategies. We provide creative solutions which build
brands and businesses in China. We help brands listen, understand and engage in
conversations in Chinese social media: Weibo and WeChat.
For more information, please visit our Linkedin company page Uncle Advertising (Scan
our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at
nicolas.dijols@uncle-ad.com

More Related Content

What's hot

The Future of Luxury Fashion
The Future of Luxury FashionThe Future of Luxury Fashion
The Future of Luxury Fashion
Vicky Cheng
 
TFavaFtwrNews
TFavaFtwrNewsTFavaFtwrNews
TFavaFtwrNews
Tommy Fava
 
BLENDED. PITCH DECK
BLENDED. PITCH DECKBLENDED. PITCH DECK
BLENDED. PITCH DECK
SurjyaChakraborty1
 
The Branded Web - Trends: Retail
The Branded Web - Trends: RetailThe Branded Web - Trends: Retail
The Branded Web - Trends: Retail
Mark Carroll
 
Bestow - Marketing Communication Agency - Advertising Agency
Bestow - Marketing Communication Agency - Advertising AgencyBestow - Marketing Communication Agency - Advertising Agency
Bestow - Marketing Communication Agency - Advertising Agency
Dipen Patel
 
Digital strategies for luxury brands
Digital strategies for luxury brandsDigital strategies for luxury brands
Digital strategies for luxury brands
Red Keds strategy
 
THE DARK Company Profile 2017
THE DARK Company Profile 2017 THE DARK Company Profile 2017
THE DARK Company Profile 2017
Aistė Veberaitė
 
Luxury Trends in Social Media
Luxury Trends in Social MediaLuxury Trends in Social Media
Luxury Trends in Social Media
Laurent François
 
REX conference 2014
REX conference 2014REX conference 2014
REX conference 2014
SCG International
 

What's hot (9)

The Future of Luxury Fashion
The Future of Luxury FashionThe Future of Luxury Fashion
The Future of Luxury Fashion
 
TFavaFtwrNews
TFavaFtwrNewsTFavaFtwrNews
TFavaFtwrNews
 
BLENDED. PITCH DECK
BLENDED. PITCH DECKBLENDED. PITCH DECK
BLENDED. PITCH DECK
 
The Branded Web - Trends: Retail
The Branded Web - Trends: RetailThe Branded Web - Trends: Retail
The Branded Web - Trends: Retail
 
Bestow - Marketing Communication Agency - Advertising Agency
Bestow - Marketing Communication Agency - Advertising AgencyBestow - Marketing Communication Agency - Advertising Agency
Bestow - Marketing Communication Agency - Advertising Agency
 
Digital strategies for luxury brands
Digital strategies for luxury brandsDigital strategies for luxury brands
Digital strategies for luxury brands
 
THE DARK Company Profile 2017
THE DARK Company Profile 2017 THE DARK Company Profile 2017
THE DARK Company Profile 2017
 
Luxury Trends in Social Media
Luxury Trends in Social MediaLuxury Trends in Social Media
Luxury Trends in Social Media
 
REX conference 2014
REX conference 2014REX conference 2014
REX conference 2014
 

Similar to Uncle Advertising 2015 Credentials

Uncle Advertising 2015 Credentials
Uncle Advertising 2015 CredentialsUncle Advertising 2015 Credentials
Uncle Advertising 2015 Credentials
Nicolas Dijols (??)
 
WomenWOBorders_Sk_May2011
WomenWOBorders_Sk_May2011WomenWOBorders_Sk_May2011
WomenWOBorders_Sk_May2011
Alicia Whalen
 
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDigital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Reach China Holdings Limited
 
Xebec
XebecXebec
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...
Dr Matt McDougall
 
WeChat vs LittleRedBook
WeChat vs LittleRedBook WeChat vs LittleRedBook
WeChat vs LittleRedBook
Phoceis by Ineat
 
Digital PR agency credentials
Digital PR agency credentialsDigital PR agency credentials
Digital PR agency credentials
Digital PR
 
Introducing the Chinese Digital Jungle
Introducing the Chinese Digital JungleIntroducing the Chinese Digital Jungle
Introducing the Chinese Digital Jungle
Reach China Holdings Limited
 
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDigital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Dr Matt McDougall
 
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsEnhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Tim O'Connell
 
SAIGONTECHCOM Credential 2018
SAIGONTECHCOM Credential 2018SAIGONTECHCOM Credential 2018
SAIGONTECHCOM Credential 2018
Khiêm Nguyễn Thanh
 
Echo credentials-110816
Echo credentials-110816Echo credentials-110816
Echo credentials-110816
Vy Mai
 
The Honey Partnership - Super Creds
The Honey Partnership - Super CredsThe Honey Partnership - Super Creds
The Honey Partnership - Super Creds
The Honey Partnership
 
2016 China's Social Media Trend Report
2016 China's Social Media Trend Report2016 China's Social Media Trend Report
2016 China's Social Media Trend Report
Chris Baker
 
CreativePoint_Credential_2023
CreativePoint_Credential_2023CreativePoint_Credential_2023
CreativePoint_Credential_2023
YenHo32
 
Proposal DMC 2014-Paket Meja+Booth
Proposal DMC 2014-Paket Meja+BoothProposal DMC 2014-Paket Meja+Booth
Proposal DMC 2014-Paket Meja+Booth
K.A Nchus
 
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
ArabNet ME
 
Admicro - Social media
Admicro - Social mediaAdmicro - Social media
Admicro - Social media
Le Xu Li
 
Youth Trends & Insights
Youth Trends & InsightsYouth Trends & Insights
Youth Trends & Insights
Jason Newport
 
Why Digital and what you absolutely need to know
Why Digital and what you absolutely need to knowWhy Digital and what you absolutely need to know
Why Digital and what you absolutely need to know
Jan Los
 

Similar to Uncle Advertising 2015 Credentials (20)

Uncle Advertising 2015 Credentials
Uncle Advertising 2015 CredentialsUncle Advertising 2015 Credentials
Uncle Advertising 2015 Credentials
 
WomenWOBorders_Sk_May2011
WomenWOBorders_Sk_May2011WomenWOBorders_Sk_May2011
WomenWOBorders_Sk_May2011
 
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDigital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
 
Xebec
XebecXebec
Xebec
 
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...
 
WeChat vs LittleRedBook
WeChat vs LittleRedBook WeChat vs LittleRedBook
WeChat vs LittleRedBook
 
Digital PR agency credentials
Digital PR agency credentialsDigital PR agency credentials
Digital PR agency credentials
 
Introducing the Chinese Digital Jungle
Introducing the Chinese Digital JungleIntroducing the Chinese Digital Jungle
Introducing the Chinese Digital Jungle
 
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDigital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
 
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsEnhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
 
SAIGONTECHCOM Credential 2018
SAIGONTECHCOM Credential 2018SAIGONTECHCOM Credential 2018
SAIGONTECHCOM Credential 2018
 
Echo credentials-110816
Echo credentials-110816Echo credentials-110816
Echo credentials-110816
 
The Honey Partnership - Super Creds
The Honey Partnership - Super CredsThe Honey Partnership - Super Creds
The Honey Partnership - Super Creds
 
2016 China's Social Media Trend Report
2016 China's Social Media Trend Report2016 China's Social Media Trend Report
2016 China's Social Media Trend Report
 
CreativePoint_Credential_2023
CreativePoint_Credential_2023CreativePoint_Credential_2023
CreativePoint_Credential_2023
 
Proposal DMC 2014-Paket Meja+Booth
Proposal DMC 2014-Paket Meja+BoothProposal DMC 2014-Paket Meja+Booth
Proposal DMC 2014-Paket Meja+Booth
 
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015
 
Admicro - Social media
Admicro - Social mediaAdmicro - Social media
Admicro - Social media
 
Youth Trends & Insights
Youth Trends & InsightsYouth Trends & Insights
Youth Trends & Insights
 
Why Digital and what you absolutely need to know
Why Digital and what you absolutely need to knowWhy Digital and what you absolutely need to know
Why Digital and what you absolutely need to know
 

Uncle Advertising 2015 Credentials

  • 2. Digital Marketing & Social Media in China Who are we ? Case studies
  • 3. Digital Marketing & Social Media in China
  • 4. DIGITAL MEDIA is as essential as traditional advertising in Europe
  • 5. CONSUMER habits Want to share, show off with their friends on social platforms Chinese seek for unique brand experiences that will help them define their identity and belongings to social groups Strong willingness to interact with brands instantaneously Always want to keep it simple, instantaneous and fun Different
  • 6. preferred over COMPUTER Stratospheric growth over the past few years to reach 557 mobile users in Feb. 2015 MOBILE
  • 8. WeChat Most powerful social media tool for your brand in 2015 468 million users at the end of Q3 2014 Everything is possible on WeChat, chat, play, shop, get advice, locate yourself…
  • 9. Adjust your WeChat official page design and parameters as you wish Build your own website linked to WeChat where you will be able to organise online activities : games, promotions, competitions, surveys, one-on-one coaching… Create & manage your own content on your WeChat official account Build your own store on WeChat, use WeChat e-commerce services
  • 10. Weibo Build your unique homepage brand on Weibo Most powerful microblog platform in China – microblog is the translation of Weibo 微博 in Chinese More than 400 million users in 2015
  • 11. activities are key to success O2O
  • 12. Largest C2C platform 800 M users in 2014 Daily turnover : 120 M RMB Largest B2C platform > 100 K premium brands 11-11 festival in 2014 : 50 billion yuan sales rev. Online supermarket 90 M. users in 2014 Delivery in SH < 2 hours , in 8 other cities < 1 day Online supermarket 96.6 M users in 2014 Yihaodian’s main competitor Domestic appliance market Local + imported quality products 1400 stores, 94 distribution centres, 4000 service outlets
  • 15. WE ARE... A HUMAN SIZE AGENCY FULLY DEDICATED TO OUR CLIENTS IN THE RETAIL, LUXURY, F&B SECTORS CREATIVE SOCIAL MEDIA MARKETERS WHO LISTEN, UNDERSTAND AND DIFFUSE THE STORY OF YOUR BRAND AMONG YOUR CHINESE AUDIENCE CHINESE, EUROPEAN BUSINESSMEN WHO WANT TO MAKE BRIDGES BETWEEN OUR TWO CONTINENTS AND EXPAND YOUR BUSINESS IN CHINA
  • 18. COMPANY PROFILE Chinese B to C e-commerce platform set up in 2008 by Gang Yu (于刚博士) and Junling Liu Walmart biggest shareholder in 2015 Over 10 000 employees in China More than 15 billion sales turnover in 2013 More than 350 000 diferent products sold on Yihaodian
  • 19. CHALLENGE Strengthen Yihaodian’s presence in a highly competitive e-commerce market in China and improve interaction with Yihaodian’s target audience during the nationwide famous Single’s day festival – 双十一 through an eye-catching activity
  • 20. SOLUTION ‘Strip it off !’ Find your partner with Yihaodian ! Mobile website production Connect to Yihaodian special Single Day’s WeChat game platform, enter the name of your secret lover, and share it on WeChat moments. Once your secret lover clicks on the link you shared, both of you win cheeky prizes…
  • 21. RESULTS Good coordination with offline ongoing activities aimed at redirecting people to both Yihaodian’s website and its official WeChat account Efficient advertising in public spaces back-up&
  • 23. COMPANY PROFILE Founded in 1930 in Kentucky World’s second largest restaurant chain after Mcdonald’s In China since 1987 First westerner fast-food company in terms of sales volume Adapted menus to local market
  • 24. CHALLENGE Improve interaction between KFC and young dynamic Chinese during the New Year using social media Promote winter season KFC products
  • 25. SOLUTIONSOLUTION Let Chinese imagine and organize their New Year dream parties on a tailor-made HTML 5 WeChat platform People who recruited most guests for their special party on WeChat had the chance to live their dream in KFC restaurants in 4 cities : Shanghai, Beijing, Guangzhou, Shenzhen + win additional prizes. Famous stars were also invited to the parties Partnership with famous TV channel Shanghai Xingshang (上海星尚频道) to promote the event
  • 26. KFC Offline event in Shanghai O2O synchronisation SOLUTION
  • 29. COMPANY PROFILE 350 years history Top 100 industrial groups worldwide 190 000 employees in 64 countries 12 research centers EXPERTISE Innovative materials such as flat glass Construction materials Jars and glass bottles packaging Building materials distribution
  • 30. CHALLENGE In a context of the 350 years anniversary of Saint-Gobain, the French at-the- cutting-edge-of-innovation glass-making company decided to significantly raise its awareness among its target audience in China through social media.
  • 31. SOLUTION Create a snowball effect through an internal campaign among Saint-Gobain community (employees, clients, providers) Increase awareness with an external campaign among Saint-Gobain’s target audience HIGH VALUE CONTENT 3D animation production of 7 videos featuring Saint- Gobain super hero ONE-SHOT CAMPAIGN One-month campaign on WeChat featuring Saint- Gobain super hero, created for the anniversary + Weibo, Youku, Tencent Video INTERACTIVITY WeChat game related to the 7 videos VALUABLE INCENTIVE A luxury trip to Paris + 10 invitations to a state-of-the art ceremony in Shanghai with Saint-Gobain worldwide CEO, Monsieur Pierre de Chalendard
  • 32. SOLUTION Saint-Gobain super hero stories 3D animation production
  • 36. COMPANY PROFILE Founded in 2012 in Tuscany, Italy Cosmetics brand which produces high quality skin care and body care products Growing sales in the Chinese market with significant sales peak during Chinese New Year and Single’s day festival
  • 37. CHALLENGE Improve Lo Stile di Vita’s Brand Awareness in China and increase actual sales
  • 38. SOLUTION Taobao 淘宝 Lo Stile di Vita store opening and daily maintenance Carefully planned online activities on Chinese e-commerce platforms especially during Chinese New Year and Chinese Single’s day WeChat and Weibo accounts setting up and responsive community management on social platforms
  • 39. Lo Stile di Vita’s Chinese New Year activity on Taobao Tao Bao Lo Stile di Vita special store SOLUTION
  • 42. Uncle Advertising is a full service agency providing creative advertising solutions, digital marketing and social connectivity strategies. We provide creative solutions which build brands and businesses in China. We help brands listen, understand and engage in conversations in Chinese social media: Weibo and WeChat. For more information, please visit our Linkedin company page Uncle Advertising (Scan our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at nicolas.dijols@uncle-ad.com